Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

.orgSource

FEBRUARY 12, 2024

Content is easier to produce and more effective when all communicators understand the desired outcomes.” During the early stages of this relationship, teams may require assistance from a skilled facilitator to develop trust and discover a common language. Integrate Strategy Effective strategy begins with an integrated plan.

Collaboration 221

Collaboration Marketing Integration Trend 221

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Drafting and testing. Writing multiple drafts for A/B testing on social media. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. AI can help in quickly drafting responses.

Social Media 80

Social Media Images Video Media 80

Nonprofit Tech for Good

AUGUST 6, 2023

A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. Nonprofits can make their year-end email campaigns more accessible by providing alt text for images, clear and simple language, and offering options for large font sizes. However, this is not a universal rule.

Practice 240

Practice Fundraising Guide Channel 240

Candid

JUNE 7, 2023

For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Has a shorter attention span, which requires content that is skimmable. While I’m not an expert, I’d say that some of the tips out there seem pretty accurate.

Advice 98

Advice Social Media Media Meme 98

CauseVox

MARCH 1, 2023

I’m referring to ChatGPT , a revolutionary language model developed by OpenAI that’s changing the game in every industry. Since its launch in November 2022, millions of users have used the platform to do their homework, summarize content, translate text, and even write code. Well, there’s a solution. The best part? What is ChatGPT?

Language 95

Language Generation Nonprofit Social Media 95

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Write tweets in clear, concise language. 3) Tweet content that inspires engagement. Twitter is not for every nonprofit.

Twitter 350

Twitter Practice Social Media Nonprofit 350

.orgSource

MAY 15, 2023

Content is easier to produce and more effective when all communicators understand the desired outcomes.” During the early stages of this relationship, teams may require assistance from a skilled facilitator to develop trust and discover a common language. Integrate Strategy There are plenty of incentives for collaboration.

Collaboration 221

Collaboration Marketing Team Integration 221

CauseVox

MAY 9, 2023

ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. This model was developed by Open AI and is one of the few language models to pass the Turing Test. What is ChatGPT? Not all prompts are created equal though.

Examples 84

Examples email Communication Language 84

Forum One

OCTOBER 27, 2021

Use plain language. Test your text with the Hemingway Editor. Use inclusive language. Reference APA Style: Bias-Free Language. Test your color contrast with the WebAIM Contrast Checker. Making your presentation more accessible ensures that your content is more inclusive and easily available for a wider audience.

Accessibility 83

Accessibility Virtual Slides Registration 83

Connection Cafe

SEPTEMBER 5, 2013

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters. Not the language of your organization or website.

Test 38

Test Design Donation Language 38

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. If you are new to the concept of an editorial calendar, it is a user-friendly tool for mapping relevant, compelling content to your media channels.

Calendar 117

Calendar Content Tunisia Strategy 117

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. For example, on social media you’ll want to modify your language to be simple yet engaging to encourage sharing. Be sure to tailor your messaging to each channel.

Communication 98

Communication Campaign Channel Measure 98

Get Fully Funded

OCTOBER 31, 2022

All content should be in small bite-sized chunks. Test it on various browsers and on a mobile device, just to make sure. Most online donation tools offer default language for this, but you need to customize it so the language is warm and on brand. Use well-written and concise copy, with no long paragraphs or lists.

Websites 89

Websites Giving Donation Nonprofit 89

fusionSpan

DECEMBER 18, 2023

Ever since, Salesforce has been testing, launching and expanding those AI capabilities, giving organizations using the platform more and more insight and efficiency, so they can make the most of every opportunity and deliver the best customer, donor or membership experience.

Language 59

Language Generation Analysis Data 59

Get Fully Funded

JANUARY 27, 2022

Use urgent, actionable language. Use A/B testing to assess the effectiveness of your CTAs. Use urgent, actionable language. To create a truly eye-catching CTA, you can’t just rely on using urgent, inspirational language. Use A/B testing to assess the effectiveness of your CTAs. Make your CTAs stand out on the page.

Action 64

Action Guide Language Test 64

Top Nonprofits

MARCH 16, 2022

In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. When your nonprofit’s website content is out of date, your audience won’t be able to find the information they need to get involved. Your website doesn’t reflect your current brand.

Websites 115

Websites Nonprofit Audience Mobile 115

Media Cause

JULY 14, 2023

Consider expanding beyond those platforms to test and reach a wider audience. Use language and imagery that are relevant, culturally sensitive, and can resonate with diverse communities. Channels: Choose the digital channels that align with your audience’s preferences and behaviors. Meet them where they are.

Project 52

Project Digital Marketing Impact 52

Bloomerang

NOVEMBER 3, 2021

Hours of writing, editing, rewriting, and testing go into crafting something that inspires donors to give. One way to save time is to write all of your content at the same time. I bet you’re feeling the pressure too—and for good reason. Write your appeal and thank you messages and report back to your donors all at the same time. .

Time 125

Time Tips Fundraising Retention 125

Saleforce Nonprofit

JULY 22, 2021

The results allowed the executive team to launch a video channel, rather than sending text updates, in order to reach the numerous indigenous language speakers whose languages did not have a written form. Lots of types of evaluation of effectiveness exist, from randomized control trials to smaller observations of impact.

Impact 120

Impact Management Organization Evaluation 120

Whole Whale

JANUARY 18, 2021

Test test test! Here are some of the things we do during the test period: In house testing – grab a bunch of people from your company to browse through the website and find bugs. Relaunching a website involves a lot of content review and writing. PRE LAUNCH CHECKLIST. We cannot stress this enough!

Site 52

Site Map Google Test 52

M+R

MARCH 14, 2024

We weren’t sure what messaging angle to take with Pi Day after taking a step back from Penny Pi, so we started with message testing. We tested different angles on how to present the Museum’s mission in the context of Pi Day to see what would resonate most with folks, as well as images and taglines for the campaign.

Giving 95

Giving Museum New York City Boston 95

Whole Whale

MARCH 22, 2023

Assuming that staff can just wander on to general AI models and create content is like when nonprofits thought it was a good idea to give their social comms to interns a decade ago. Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone.

Ideas 52

Ideas Model API Language 52

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

Social Media 127

Social Media Accessibility Media Social 127

Media Cause

JULY 19, 2022

When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content.

Social Media 52

Social Media Accessibility Media Social 52

Nimble AMS

APRIL 6, 2020

A sandbox is a testing environment where you can test code changes separately from your live production environment. Testing code as it’s developed to make sure it works properly is critically important to a quality software product. The percentage of code lines quality-tested in a software product is known as “ code coverage.”

Associations 78

Associations Test Model Environment 78

Media Cause

APRIL 22, 2022

When writing email content, it’s important to make sure that each email is written for the specific segment to which it will be sent. . Be Authentic + Share Relevant Content. Content needs to be easily digestible and should be written in a way that reflects your brand’s unique tone of voice. . Test, and Test Again.

email 52

email Practice Marketing Test 52

Get Fully Funded

SEPTEMBER 17, 2023

If you don’t know, I suggest you go test your own “Donate” button right now to find out. Thank you for your support.” …plus the standard default language. While an automated message is easy to set up, the default language (which most people use) is vague and too cookie-cutter to be meaningful. See the hero language?

Relationship 105

Relationship Donor Language Build 105

Gyrus

OCTOBER 17, 2014

Many guides on buying eLearning content talk about the quality of the content, the experience of the developer, the number of courses the developer has available for purchase, references, and etc. Does the price of content use in an LMS differ from the price of use in the provider’s delivery system? Ask about SCORM (1.2

eLearning 40

eLearning Mind Content Question 40

NetWits

APRIL 25, 2012

Use the right language – know that writing is an art…AND a science. Every bit of content should showcase your mission. Jason Gross, “The Role of Design in the Kingdome of Content” www.smashingmagazine. Prioritize Content – wireframes are a key step in creating visual hierarchy. Avoid industry jargon and acronyms.

Websites 180

Websites Effective Create Nonprofit 180

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

How Cancer Research UK is Exploring AI and Voice Tech: This cancer charity in the UK has been testing chatbots, voice enabled devices, and natural language processing – looking at how those could be useful and where the impact lies.They piloted a chatbot on our fundraising pages to help answer the most common questions people had.

Cancer 93

Cancer San Diego Social Calendar 93

EveryAction

SEPTEMBER 20, 2016

To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions.

Metrics 100

Metrics Social Media Measure Media 100

The Modern Nonprofit

APRIL 18, 2023

Use language and tone that reflect their preferences and communication style. For example, younger supporters may respond better to informal, conversational language, while older donors may prefer a more formal and traditional tone. Make it easy for them to take the desired action by providing direct links or instructions.

Guide 52

Guide Donor Fundraising Social Media 52

sgEngage

MAY 31, 2023

Sprucing up the landing page : Because overloading the audience is an invitation to click away, they made the site less complicated, more attractive, and easier to navigate with only enough content to keep up interest in the registration process. Identify preference for action: Create surveys; analyze behavioral data points; develop personas.

Donor 74

Donor Registration Map United Kingdom 74

Global Giving

APRIL 10, 2020

It is not enough to do a quick test run before you present for the first time, especially if you are organizing a set schedule webinar. People are watching our hand movements and our body language. If you have speakers, schedule a test run before to ensure they are effectively communicating their points. Practice and prepare.

Video 98

Video Tips Slides Script 98

sgEngage

OCTOBER 9, 2023

Generative AI—which is capable of producing content in response to prompts—provides fundraisers with exciting new opportunities to personalize their constituent experience and redesign workflows and jobs. We’ll discuss the importance of understanding when to use AI and how to get comfortable testing AI in various scenarios.

Generation 96

Generation Education Blackbaud Model 96

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. What We Tested. I decided to test dropping the pretense and just offer the user the ability to sign up for the mailing lists directly. Variable 2: Language. We fired up another test.

Experiment 52

Experiment email Test Language 52