Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

Calendar 277

Calendar Social Media Content Media 277

Bloomerang

APRIL 17, 2024

For example, a clothing store puts out a new line of clothing; they want to know how that line is performing. An example of a KPI could be the number of surveys completed after an event. You may be tracking the number of likes on a Facebook post. Think about what metrics you will use.

Data 103

Data Metrics Measure Goal 103

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. ” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Nimble AMS

MARCH 10, 2024

Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. How online community platforms differ from other virtual networking communities A major difference between virtual networking communities like LinkedIn or Facebook and an online community platform is why they’re used.

Community 115

Community Platform Benefit Online 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

Metrics 129

Metrics Facebook People Change 129

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide! Fundraising.

Social Media 52

Social Media Media Guide Social 52

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Organization: The Humane Society of the United States. Name: Carie Lewis.

United States 236

United States Social Media Interview Examples 236

Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

Facebook 196

Facebook Change Tutorial Plugin 196

CauseVox

SEPTEMBER 28, 2021

Of course, we’ve spent the year sharing tips and tricks to get your virtual fundraising to the next level all year long, but let’s be real: few things are as helpful as seeing real examples of real nonprofits doing it right. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. Let’s take a look.

Examples 83

Examples Websites North Carolina Virtual 83

Amy Sample Ward

JUNE 6, 2011

Content Map Template: [link]. Metrics Template: [link]. Google Analytics for Facebook Pages. DIY Community Engagement Metrics. Examples you’d like to share? Here are the slides from the session and links to get you started: Social Media in 30 Minutes a Day. View more presentations from Amy Sample Ward.

Social Media 278

Social Media Wikispaces Media Template 278

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. Encourages social content creation from network.

Conservancy 107

Conservancy Contest Examples Congo 107

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 94

Social Media Media Strategy Social 94

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets.

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. For example, retention rates tend to be higher for mid-level and major donors. Do you know what topics people care about?

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Are people sharing your content with their friends and inspiring them to get involved with your organization? For example, look at your Google Analytics to give you an understanding of your website traffic and referrals.

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. Don’t Automate All Your Facebook Posts. Facebook gives less weight to posts made via third party apps.

Research 128

Research Facebook Test Studies 128

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. For example, you might create an “About Us” or “Our Products” landing page to discuss your company’s brand and the benefits of buying a product or service from you over a competitor.

Channel 52

Channel Business Marketing Effective 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. There absolutely is a math to social and mobile media.

Track 185

Track Mobile Media Fundraising 185

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. There absolutely is a math to social and mobile media.

Track 228

Track Mobile Media Fundraising 228

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. Ads appear on the right hand side of the Facebook newsfeed. 2.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them. The totals are then tallied.

Exercise 55

Exercise Social Media Offline Content 55

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication. Robin aptly points out that these skills are also required for content curation. And, those purple dots represent frequency of content. Where are the mountains?

Skills 108

Skills Facebook Literacy Metrics 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

Facebook 112

Facebook Change Profile Impact 112

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page.

Content 41

Content Social Media Analysis Issue 41

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh.

Social Media 189

Social Media Foundation Examples Media 189

Achieve

DECEMBER 8, 2022

Use social media for quick updates and fun content. Use social media for quick updates and fun content. Tweets and Instagram stories are best for short-form content, but you can post quick updates anywhere that suits your nonprofit’s audience. Create connections between your site and social profiles. digital fundraisers. ,

Social Media 52

Social Media Relationship Donor Media 52

Whole Whale

MAY 3, 2023

Jump to something more interesting: A Visual Example of Chat-First Search How to create an AI Chat-first search traffic risk audit? Don’t Blindly Adopt this Tech A Visual Example of Chat-First Search Sometimes a picture (of a search result) is worth a thousand words, so let’s show exactly what we are seeing in a chat-first search.

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Jump to something more interesting: A Visual Example of Chat-First Search How to create an AI Chat-first search traffic risk audit? Don’t Blindly Adopt this Tech A Visual Example of Chat-First Search Sometimes a picture (of a search result) is worth a thousand words, so let’s show exactly what we are seeing in a chat-first search.

Search 52

Search Grant Organization Voice 52

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Aggregator 78

TechImpact

JUNE 19, 2014

Knowing who shared your content, how many times it’s been read, and how long people spend on a web page was an impossible dream. Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. And for good reason.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Check out the ONE Campaign Facebook page.

Facebook 97

Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. A question that everyone asks - "When should my group set up a Fan Page versus a Facebook Group?

Facebook 118

Facebook Profile Demographics Nonprofit 118