Nonprofits Source

MAY 15, 2024

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52

Map Digital Business Marketing 52

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Moreover, funders, evaluators, and program managers can have different goals related to programs’ implementations. How rigorous or complex should the analysis of impact data be?

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Forum One

OCTOBER 17, 2023

City Health Dashboard NYU’s Langone Health’s Department of Population Health developed the City Health Dashboard to share and compare data on 37 measures of public health across more than 500 U.S. Using language or tactics from product strategy can help organizations focus on goals and audiences within larger projects.

Product 87

Product Develop Impact Case Study 87

Candid

JANUARY 30, 2023

The scope of your nonprofit’s rebrand will depend on your goals. Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Pay attention to which types of content your supporters engage with the least to find opportunities for improvement.

Nonprofit 119

Nonprofit Audience Library Research 119

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Pamela Grow

FEBRUARY 27, 2024

Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Measurable. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Achievable. Time-bound.

Digital 59

Digital Marketing Create Social Media 59

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Paid social media can help you further your nonprofit’s reach so you can reach and surpass the SMART goals you set.

Social Media 52

Social Media Media Guide Social 52

Forum One

DECEMBER 5, 2023

This project received national media attention and was built using a headless architecture with a Contentful back-end, React front-end, and interactive maps with Carto. March of Dimes Selected in Health – Digital & Innovative Experiences Show your support!

Award 72

Award Museum Arts Culture 72

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. There are a few accepted models for content strategy.

Education 44

Education Content Strategy Texas 44

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. Evaluate Your Opportunity Costs. Next, define the outcomes you hope to achieve.

Analytics 169

Analytics Language Associations Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

Greater Giving

JANUARY 4, 2024

Planning and Executing a Successful Donation Drive: Tips and Tricks Set Clear Goals Define specific, measurable, and time-bound goals for your drive to keep your team and supporters focused. Engage Volunteers Mobilize a team of dedicated volunteers to assist with planning, promotion, and execution of the drive.

Donation 52

Donation Change Giving Empowerment 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 103

Measure Twitter Campaign Celebrate 103

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2014

Going for Goal: Shared Knowledge Inspires Successful Giving Days. The network was a new way of learning and interacting with our Knight community foundation partners, and it worked well; the seven participating foundations with 2013 campaigns surpassed their goals, and participants said the sessions had a big influence on their work.

Knowledge 100

Knowledge Goal Share Giving 100

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. Our goal was to provide a great forum for networking and meaningful conversations. You need to constantly evaluate the data and analyze progress. ENA brings objectivity to the process by using the net promoter score as a tool to measure success.

Associations 221

Associations Leadership Question Wisconsin 221

Museum 2.0

JUNE 25, 2014

How do you measure the value of that experience? THE RESEARCH The challenge, of course, was to figure out how to evaluate the experience in a way that would help us identify the power of the project. I think most of us are familiar with interview and survey-based evaluation methods. A man walks into a museum. He shares a story.

Participatory 52

Participatory Evaluation Project Museum 52

Media Cause

NOVEMBER 15, 2022

It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals. They help to measure performance and see how far along you are in meeting campaign goals or even a secondary goal, like cultivating and engaging audiences. .

Guidelines 52

Guidelines Track Practice Analytics 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . The Classy team created engaging content that Collaborative participants could use in their professional lives. Make Your Content Accessible to Varying Audiences. How to Measure Success. Experience Our Nonprofit Event On-Demand.

Virtual 105

Virtual Professional Marketing Fundraising 105

Get Fully Funded

MAY 9, 2022

How are you measuring your success? The Four Elements of a Nonprofit Self-Audit of Your Marketing Plan When you walk through your nonprofit self-audit, you have four major tasks: clarifying your marketing goals, taking stock of your organizational assets, reviewing your systems, and tracking your progress. What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

AccelEvents

JULY 7, 2021

Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. Not only are events a significant driver for growing content, building brand awareness, and encouraging potential customer engagement, but they also bring more leads to your doorstep. . Leverage content.

Marketing 97

Marketing Virtual Awareness Platform 97

ASU Lodestar Center

DECEMBER 29, 2020

As your enterprise is founded and starts to grow, you’ll need to be able to measure your success. For a social enterprise, this is twofold: measuring the money, and measuring the social impact. To measure profits, using traditional bookkeeping and financial metrics will be acceptable. Mary’s University in Maryland.

Issue 52

Issue Community Create Help 52

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

Grant 98

Grant Google Problem Analytics 98

Saleforce Nonprofit

NOVEMBER 22, 2021

Our goal at Salesforce.org in delivering our own nonprofit trends report each year is to better understand: the role nonprofits have in serving their communities, what’s shifting within the nonprofit space, mental health and wellbeing, and how technology supports an organization’s ability to fund and run their missions across departments.

Trend 111

Trend Report United Kingdom Australia 111

Greater Giving

DECEMBER 15, 2022

Before you begin developing your nonprofit marketing campaign, don’t forget to set meaningful goals for what you want to accomplish. These can be quarterly or annual goals. You can also align your marketing targets with other current goals for your organization, such as focusing on donor acquisition or stewardship.

Digital 75

Digital Marketing Donor Channel 75

Forj

APRIL 22, 2021

What should you consider when evaluating eLearning consultants? A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Creating a content development strategy. Measuring the efficacy of your eLearning programming.

eLearning 69

eLearning Consultant Guide Associations 69

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

AUGUST 18, 2009

Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff. Goals & Objectives. Evaluate your goals and objectives, as an organization.

Social Media 190

Social Media Strategy Media Social 190

Museum 2.0

OCTOBER 30, 2013

So consider this just the first of many posts related to issues of cultural inclusion, evaluation, and impact. In the case of the Stanford study, I was fascinated to learn that the content of the music video was significant in terms of signaling change in prejudice. But how will we know if we are actually achieving our goals?

Measure 47

Measure Arts People Museum 47

The Modern Nonprofit

APRIL 18, 2023

Define your mission and goals Begin by clearly outlining your organization’s mission and the specific goals you aim to achieve. Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART).

Guide 52

Guide Donor Fundraising Social Media 52

Whole Whale

SEPTEMBER 8, 2023

Remember your goal is persuading consumers. The goal is to develop sustained relationships through habitual positive exposures. Their long-form copy and primetime targeting were more effective for their goals. Immediacy and response are key, even as short-form content proliferates. Creativity matters only if it sells.

Lesson 59

Lesson Fundraising Digital Test 59

Tech Soup

OCTOBER 12, 2017

We'll help you build a social media strategy, including how to select platforms that work with different types of library content to create brand awareness, increase traffic, and meet community goals. On October 24, join us to learn how libraries can effectively use social media tools, even with limited staff and time.

Library 80

Library Social Media Media Social 80

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Evaluation of Sales Team Training Needs. Content Sharing and Management. Content and knowledge base management. Management of knowledge base and content assets. Here’s everything we’ll cover in this guide. Performance. Technology. Building Sales Ops. Email Automation.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2013

These include a review of the year’s accomplishments and two techniques that help you focus on your goals: Peter Bregman’s theme for the year , and Chris Brogan’s “ My Three Words.” I also throughout the month of January review my work routines and systems and redesign or tweak to improve productivity. Year in Review.

Tunisia 124

Tunisia Facilitation New Zealand Technique 124