Nonprofit Tech for Good

JULY 4, 2021

It’s no secret that Generations Y and Z heavily rely on it, but you might be surprised to learn that more than half of Gen X is inspired to donate by a post or image they saw on social media. Diverse social media content will speak to a diverse donor base. Connect your mission to headlines donors care about.

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Ideas Online Fundraising Social Media 354

Pamela Grow

JUNE 28, 2023

That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. You’ll want to spend as much time on your subject line as you do on the content. Your header image: This is the graphic that appears at the top of your message. So, what do you think? It depends.

email 52

email Rate ROI Social Media 52

EveryAction

SEPTEMBER 20, 2016

To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. If that's the case, you have the added advantage of getting to discover the types of content that are most appealing to your audience + testing what gets them to click.

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Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Craft good headlines. Be visual. “If

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Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

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Charity Lesson Marketing Digital 128

NonProfit Hub

NOVEMBER 1, 2016

When we ask for it out of order, we create anxiety in the mind of the person on the other side of the screen. Let’s look at a couple of experiments we conducted with nonprofit organizations to help re-order the conversation in order to create a more logical flow, and increase conversions. The treatment produced a 7.7% Wrapping up….

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Conversation Create Donation Headline 28

Connection Cafe

JUNE 22, 2015

What is a Content Model? Content Modeling is a hot topic in the Information Architecture community these days. A content model is a document defining the structure of each content type within a CMS , or Content Management System. Why do I need a Content Model? Content Model Success Story.

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Model Content Minneapolis Structure 20

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Top 13 On Page SEO Factors For Content Marketing.

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Beginner Digital Marketing Guide 91

Get Fully Funded

MARCH 14, 2022

Here is your guide for creating a non-profit website that brings interested people into your world, tells them what your organization is all about, invites them to be part of the work by making a donation, and then thanks them for doing so. How do you create this mood? You just drag-and-drop. We’re working to address this need.

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Profit Websites Build Work 124

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). The art of writing good teaser headlines is critical to getting more interaction.

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Facebook Change Profile Impact 112

The Fundraising Authority

MAY 8, 2021

Get verified by TechSoup as a legally registered nonprofit (or similar) Create an account with TechSoup and upload documents like 501(c)(3) determination letters or articles of incorporation paperwork from state regulators to show you have valid charity status. Do you have a strong logo and some images on every page?

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Grant Google Search Application 152

NonProfit Hub

SEPTEMBER 18, 2015

There is a variety of email marketing software available to help you create an effective and visually-appealing email template, but not everybody has a budget for this. Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

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email Marketing Headline Ratio 28

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Illustrate the concrete change created by donor support. Creating an always-on text-to-give campaign for impulse donations. Use time-limited offers to create urgency.

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Lesson Fundraising Digital Test 59

Tech Soup

JANUARY 19, 2017

This means that you must create a smooth mobile experience for your subscribers, from subject line to landing page. Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Focus on Engaging, Personalized Content in Email.

Digital 36

Digital Marketing Game Headline 36

NonProfit Hub

JULY 17, 2017

Whether you want to quickly create professional images or design an entire website, there’s a template for that. The basic signup is free, but if you use their images, you may have to pay a small fee of $1 for each. You can also use their templates and replace the image they’ve used with your own uploaded image.

Marketing 38

Marketing Resource Doc Strategy 38

NetWits

NOVEMBER 5, 2010

As Blackbaud’s 2010 Conference for Non-Profits approaches this October 21-22, 2010 in Washington, DC, I’m working with colleagues to put the finishing touches on my sessions, and one in particular — one of my favorite topics — is simply too much fun to not share here: Targeted Content*. What is Targeted Content? Enter Targeted Content.

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Relationship Personal Build Time 108

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions.

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Storytelling Fundraising Calendar Map 46

Achieve

AUGUST 19, 2014

Newsprint black-and-white image. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. Next, took out a lot of the text and created a two-option journey for the viewer. Finally, in the content, a big push for “Natural.” Sounds awesome.

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Headline Exercise Empowerment Fun 40

Get Fully Funded

AUGUST 1, 2022

Unfortunately, most email newsletters look like someone created it in a rush, throwing a bunch of random things together so they could call it done. Stay in touch with donors to create regular communications (consistency). Use headlines to let the reader know what to expect in each section. Good images. It’s meant to.

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Newsletter email Create Template 124

Care2

AUGUST 22, 2013

Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. How you will reach your target audiences?

Online 71

Online Tips Calendar Test 71

NonProfit Hub

JANUARY 29, 2016

But since all LinkedIn members have access to the platform, it’s important to share high-quality content that differentiates yourself from the rest. Create attractive content. A few best practices include: Write a compelling headline. Include an eye-catching image at the top of your posts. Bold important text.

Platform 28

Platform Tips Linkedin Headline 28

Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Keep them short.

email 29

email Build Guide Social Media 29

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. For example, you could identify the headline, image, and promo text as parts of your page you'd like to improve, and try out three different versions of each one.

Websites 38

Websites Headline Strategy Test 38

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. Some come to us and want to create a completely new brand. Typically we create visual designs in Adobe Photoshop or Adobe Illustrator. Content Strategy. Methodology. Deliverables. Introduction.

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Design Process Web Photography 34

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. For example, you could identify the headline, image, and promo text as parts of your page you'd like to improve, and try out three different versions of each one.

Site 28

Site Headline Strategy Test 28

Pamela Grow

DECEMBER 14, 2023

Include images of people. If your current content management system doesn’t support multiple content types, consider switching to a more robust platform, like WordPress. Data is a powerful way to add credibility to your content, but it’s especially impactful when contextualized through impact stories.

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Tips Storytelling Images Camera 59

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Create a team-based fundraising campaign. Pin something you pinned or an image from your site. Website Actions. spanhidden.

Build 36

Build Online Donor Newsletter 36

Neon CRM

JUNE 6, 2023

But the thing about blogging is that it’s not just a single piece of content. Good content ideas for nonprofits don’t require you to go back to the drawing board for every new post. If you create a strong blog, you have the launching point for dozens of other posts. It ends with two calls to action.

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Content Ideas Summary Metrics 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. It goes a long way in helping readers get to know Rani and consider donating to help kids like her.

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Channel Sierra Leone Story Digital 247

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. There are beer widgets that create foamy heads in a canned beer, with the first one patented by Guiness. The use of widget must be linked to the topic, content, or purpose of your blog.

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Widget Screencast Wikipedia Headline 61

Nonprofits Source

JANUARY 23, 2023

Or, you can promote educational content related to the positive impact of participating in these programs. Think of it this way: if someone notices an untrustworthy organization promoting unsavory content through the program, it could reflect poorly on Google. Your website must follow Google’s website policy.

Grant 52

Grant Google Guide Nonprofit 52

Classy

AUGUST 23, 2021

Create a well-designed, cohesive crowdfunding campaign to support your mission on National Food Bank Day with these must-have elements. . Step 1: Upload a custom image to use as your headline. . Use a high-resolution image or engaging graphic with a customized description in each block to reflect what’s being shown.

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National Raise Headline Campaign 71

NTEN

SEPTEMBER 23, 2010

The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. I certainly don't.

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Web NTEN Alternative Headline 70

M+R

JANUARY 26, 2023

But Wally Wood inspired this post, and got me thinking about how we approach the task of content creation. And with climate change creating more frequent, intense storms, it’s only going to get worse. An open question invites the reader in, creating a tension that can’t be resolved until they read on to find the answer.

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email Work Sound Hurricane 110

Nonprofit Tech for Good

MAY 18, 2020

Do you have content on your website that speaks to those topics? . There are huge numbers of very small nonprofits who serve large audiences and have the website content their target population is looking for. If your organization does not yet have a Google for Nonprofits account, the first step is to create one. .

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Google Grant Guide Adopt 331

Whole Whale

MARCH 28, 2023

Is AI content from GPT tools detectable? It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines.

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FAQ Language Model Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

has published this really useful and free e-book on Micro Content. As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.”

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Content Arts Headline Map 105