10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness
TechImpact
JULY 16, 2014
How often does a consumer like to be contacted? These are all examples of ways you can contact your donors. Whether a volunteer opportunity, registrations for special events, general updates and news, or calls-to-action. Communication frequency. If they are receptive to weekly emails, do that. Communication method. Direct mail.
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