The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?

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ROI Storytelling Measure Story 67

Bloomerang

APRIL 12, 2022

By keeping careful documentation of all of this personal data, the museum was able to raise hundreds of thousands of dollars from its major donors each year. Nonprofits use donor management software or a donor database to organize their donor data and ensure its accuracy. Data segmentation. Fundraising metrics.

Software 101

Software Management Donor Guide 101

Whole Whale

MAY 11, 2022

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. More robust tracking out-of-the-box when enhanced events are chosen ( full list of GA4 events ) GA4 Events are more robust.

Analytics 59

Analytics University Difference Metrics 59

DNL OmniMedia

DECEMBER 13, 2021

Your nonprofit’s constituent relationship management (CRM) software contains one of your organization’s greatest assets — your data. Nonprofit CRM Comparison: Top 7 Solutions. This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

NonProfit Hub

JUNE 8, 2016

We also had him share insights on the metrics you should measure. CausePlanet : Would you talk about how the metrics you have developed (lifetime value, etc.) help a nonprofit track its fundraising and justify its time and effort? The post How to Stop Donor Attrition and Track Relevance appeared first on Nonprofit Hub.

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Track Donor Retention Metrics 28

NetWits

MAY 26, 2011

I’m sure I’m not alone in my ability to spend hours upon hours sifting thru web analytical data and exploring all the amazing information amassed, working to decipher what it all means. Also, Google defaults to the most recent month’s worth of data. Use this comparison to survey peaks and valleys of traffic.

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Report Web Analytics Comparison 251

Everyaction

MAY 30, 2018

Quantify values to help compare When possible, assign number values to desires and compatibility to aid in comparison. Using a 1-10 scale or other similar metric may help you compare those options that fall somewhere in the middle. For any given feature, whether or not a vendor meets your needs may not be a simple yes or no answer.

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Technology Comparison Evaluation Template 49

Media Cause

FEBRUARY 12, 2024

Is TikTok or Instagram a true search engine in comparison to Google? According to Google’s internal data in 2022, around 40% of Gen Z prefers using TikTok and Instagram for search over Google. 4 Data-Driven Decisions: Social SEO-savvy organizations dive straight into the data pool. The short answer is “no.”

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Search Alternative Social Social Media 59

Achieve

JANUARY 15, 2020

Feature Google Analytics tracking. Leverage a CMS that has embedded Google Analytics functionality so you can track metrics like site visits, bounce rates, and more. Part of sustaining your association’s membership means organizing your member data. Event comparison. Provide SEO tools. Accounting software.

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Associations Database Integration Software 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I thought I'd share how I look at my Facebook page data. It much easier to collect, analyze and take action with your data when you do a little bit each month or every other week. You should also be thinking about what to measure and an efficient method for collecting that data before you begin. You are all the experts here!

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Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

When I coach nonprofits on tactics and talk about measurement, their facial expressions change happy to annoyed. Collecting data is often viewed as an onerous task. You should also be thinking about what to measure and set up an efficient method for collecting that data. Spreadsheet aerobics is actionable data.

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Social Media Strategy Media Social 99

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. This post is about how we incorporate Google Analytics data into our Design Process. Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Methodology. Research Questions.

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Analytics Design Research Process 37

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

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Metrics Rate Nonprofit Social Media 52

Connection Cafe

JULY 18, 2011

In its default state, Google Analytics tracks all activity on your website. Their usage patterns are likely very different from those of your constituents, and you’re looking to track constituent engagement, not employee engagement. Well, tracking employee engagement is great too, but Google Analytics is not the tool for that!).

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Analytics Google Profile Metrics 48

CauseVox

APRIL 29, 2021

Starting to fundraise without a plan is like building a house without a draft – you need a plan to know where you’re going, and to keep you on that track. There are thank you notes to write, data to input, and results to report. By using CauseVox, you keep track of donations that may help uncover trends or certain results.

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Calendar Template Guide Fundraising 98

Connection Cafe

MAY 22, 2013

Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea.

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Technique Analytics Google Test 44

Connection Cafe

SEPTEMBER 26, 2018

Once you have a few months’ worth of data, you can use a reporting system to support the growth of your program. I often use monthly and year-over-year comparisons, which helps me identify more active times of the year (like hurricane season, #GivingTuesday, or the holidays).

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Gift Program Blackbaud Hurricane 22

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

Lucy Bernholz, moderating, said that metrics are the carbon in the ecosystem and the oxygen is the policy frame. People are open sourcing their metrics, and building taxonomy. To get the market from niche to mainstream people are working on taxonomy, metrics and peer and trend ratings. Lagging indicators -.

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Taxonomy Metrics San Francisco Ghana 61

NTEN

AUGUST 25, 2011

Here at NTEN, we find it valuable to keep track of both numbers. Because the comparisons will never be exact, the most important thing to watch is your True Open Rate over time. You can use this data to pretty safely say that when you send out a message, you can expect an open rate in the neighborhood of 26-28%. (I

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Rate Open Benchmark Mail 61

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

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ROI Social Media Slides NTEN 50

DNL OmniMedia

MAY 7, 2024

Whether you’re analyzing patient outcomes, tracking academic trends, or gathering insights from donor demographics, data visualization can be a valuable tool for any organization. Let’s explore key data visualization do’s and don’ts to transform your communication and align your team.

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Data Organization Chart Benchmark 52

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. And, I actually hope that doesn’t change. And it doesn’t bother me that it’s on quantcast.

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Stats Web Statistics NTEN 100

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data. Then let’s get started!

Donor 52

Donor Management Guide Retention 52

Bloomerang

NOVEMBER 13, 2021

Segmenting data, what does that mean and what are some of the ways we might do that. We’ve got some tools, questions to ask, and things like that when you’re looking at data-tracking systems. So how do we know what to track? You know, what do we want to happen as a result of the data?

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Report Measure Impact Process 80

Connection Cafe

APRIL 1, 2016

We dove deep into data from the 2012 presidential race to provide fundraising insight you can use during the 2016 election year, including: The charitable giving habits of 400,000 political donors. billion in online giving data from 2015 and features key statistics on year-over-year charitable giving broken down by nonprofit size and sector.

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Professional Causes NGO News 20

EveryAction

AUGUST 17, 2016

Here are nine persona examples that use data to talk to potential donors, current supporters, event attendees, and more. You can show Susan that the feeling is mutual by tracking her interests and sharing stories that demonstrate how her support moves your work forward. And the process of building these personas can get very detailed.

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Software Donor Management Template 100

NTEN

JUNE 20, 2011

By comparison, when Epic Change launched the original TweetsGiving in 2008 - when Stacey herself had far fewer followers & the Twitter ecosystem itself was exponentially smaller – the campaign generated over 3,000 tweets in just 48 hours. Some messages sent by Epic Change via their 180+ JustCoz participants would get zero response.

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Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

They rely heavily on gauges or other data visualization displays to convey information in readily understandable formats. Even with these criteria, however, the dashboard concept is used to describe a diverse range of data collection, each distinct in function and design from the next. 4) Tracking Dashboards.

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Indianapolis Museum Nonprofit Denver 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’ve been curating infographics summarizing social media and social network studie s of American and global audiences, but one of the best resources global social media and mobile data is We Are Social. I’ve also collected infographics that summarize global data on various platforms on a pinterest board.

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Policy Social Media International News 103

Connection Cafe

AUGUST 21, 2014

Carla: We also integrated Google Analytics more deeply to allow us to better understand the needs of our users, set better goals for our traffic , and have more control in tracking those metrics. Carla: We measured our website, especially before and after the launch, comparing the metrics with different traffic tools.

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Conservancy Design New York City Metrics 52

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

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Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

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Reflection Measure Technorati ROI 50

NTEN

AUGUST 11, 2011

Like the spelling test stars, I had students track their daily speed math achievements whenever they got a perfect score as an added layer to help make doing math quickly, fun. Early on in video games a score was awarded to a player to keep track of how well he/she had done both personally and in comparison to others.

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System Badge Game Student 78

Bloomerang

APRIL 16, 2024

These solutions typically include features to support event planning and scheduling, volunteer and attendee recruitment, check-in, communication and marketing, attendance tracking, and other tools needed to keep your event running smoothly. Use sign-up forms that track attendance and event revenue. Integrations. Software reviews.

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Software Management Registration Nonprofit 79

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

The key on Pathable is that we can ask them questions that they respond to with tags to describe themselves or interest: This creates some interesting effects- you can find other people with common interests based on tags, and Pathable does a tag comparison to suggest other people you may want to get to know during the conference.

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Social Media Media Social Flickr 81