Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Cost (what!). Some pr professionals agree.

Metrics 50

Metrics Technorati Measure Reflection 50

Everyaction

MAY 30, 2018

Quantify values to help compare When possible, assign number values to desires and compatibility to aid in comparison. Using a 1-10 scale or other similar metric may help you compare those options that fall somewhere in the middle. For any given feature, whether or not a vendor meets your needs may not be a simple yes or no answer.

Technology 49

Technology Comparison Evaluation Template 49

Bloomerang

APRIL 12, 2022

The museum also saved information about donors’ food preferences, average gift amount, and even notes about their past conversations. Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. Fundraising metrics. Blackbaud eTapestry. Wrapping up.

Software 103

Software Management Donor Guide 103

M+R

FEBRUARY 4, 2021

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions. And boy, were there some outliers this year. On to the goods! .

Fundraising 98

Fundraising Gift Rate email 98

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. I look at the following metrics: Total Interactions. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 13, 2007

I also found an indepth analysis of user behavior on Facebook and some specific thinking about metrics. Comparison of old/new metrics. Nature of conversation on Facebook. Demographic drill down (34% work as professionals). Facebook users are aging. How to apply it. Segments by app usage.

Demographics 50

Demographics Facebook Comparison Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Their team also leads attention campaigns, informed by data and inspired by online conversations. They curate the best from the abundant sea of online ocean content and rapidly experiment with creating, amplifying and circulating stories that spark vibrant conversations.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. I am assuming that this conversion from pinning to donating is one rung on your ladder of engagement ? Please tell us if you know of one! Pinterest has only been around for short time.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Media Cause

MARCH 4, 2022

Everyone is encouraged to be open and honest, rank and title are left outside the room, and there’s a shared agreement that the conversation is for the greater good of everyone, so egos are not allowed. . Comparison? 90% of them can’t be answered by data or metrics. Blame, judgment, and finger-pointing are off-limits.

Nonprofit 59

Nonprofit Team Goal Attention 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

But that nonprofit sector has struggled for decades about whether or not they could demonstrate impact and there are lots of comparisons between sub-sectors. And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes.

Skills 96

Skills Reflection Management Aggregator 96

Connection Cafe

MAY 22, 2013

Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? Gather information and resources – Benchmarks and tips are a great start. Analyze the data – Once again, Google makes it easy.

Technique 44

Technique Analytics Google Test 44

Connection Cafe

JULY 22, 2013

For a more in-depth Analytics review, we might also establish some Goal Tracking to measure conversions on the website via email sign-up and/or donations. Additionally, after the design is complete, we try to revisit the Analytics data and do some comparison to measure how successful the project was. Deliverables. What’s Next.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

NTEN

JUNE 20, 2011

Two or three years ago, you could have a conversation out in the open and have people organically join in. followers) – Stacey points to the difficulty in getting people to join in the conversation on Twitter. We thought we could generate a conversation but it didn't happen. from over 635,000 total followers. "No

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

I do share URLs to my posts, but try to link to a conversation. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. Paul notes, "I find a lot of ideas in the streams of conversation." Twitter As A Conversation Tool. Is Twitter A Traffic Tool, Not.

Twitter 74

Twitter Ratio Google Artist 74

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. at 8:21 am What a great conversation; fun to have but for the fact that it misses the point.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. And, above all, the session needs to be a conversation about Social Media, not a lecture. And, above all, the session needs to be a conversation about Social Media, not a lecture. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Connection Cafe

APRIL 30, 2014

Try looking at a variety of meaningful metrics (not just dollars raised) to better understand the drivers for the event and provide feedback you can use for optimizing future events. as well as year-over-year comparisons for each metric. as well as year-over-year comparisons for each metric.

Volunteer 38

Volunteer Social Media Interaction Demonstration 38

sgEngage

APRIL 8, 2022

This year’s summit included data from a variety of sectors, drawn directly from participant CRMs and standardized to allow for consistent comparisons. Conversion from Single to Recurring Insights . In FY2021, 61% of organizations increased the number of first-time recurring donors via conversion. . billion in FY2021.

Blackbaud 87

Blackbaud Analytics Retention Channel 87

Nonprofits Source

JANUARY 23, 2023

On the other hand, an effective design will encourage users to explore your site, resulting in more conversions (e.g., Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Set up valid conversion tracking.

Grant 52

Grant Google Guide Nonprofit 52

EveryAction

AUGUST 17, 2016

Determine which platforms these conversations are happening on, research relevant hashtags or groups, and check out popular Google searches related to your mission. Most CRM software will allow you to run standard reports that measure typical email metrics: opens, clicks, etc. Need a template for your next campaign? One last thing.

Software 100

Software Donor Management Template 100

sgEngage

APRIL 29, 2021

This year’s summit included data from a variety of sectors, drawn directly from participant CRMs and standardized to allow for consistent comparisons. Conversion from Single to Recurring Insights. In FY2020, 65% of organizations increased the number of first-time recurring donors via conversion.

Retention 50

Retention Gift Rate Conversation 50

Connection Cafe

AUGUST 21, 2014

Carla: We also integrated Google Analytics more deeply to allow us to better understand the needs of our users, set better goals for our traffic , and have more control in tracking those metrics. Carla: We measured our website, especially before and after the launch, comparing the metrics with different traffic tools.

Conservancy 52

Conservancy Design New York City Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50

Neon CRM

MAY 31, 2023

Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? But you can use metrics and A/B testing to measure how your emails are performing. You can use data analytics tools to track engagement metrics such as open rates, click-through rates, and conversion rates, then track your progress over time.

Donor 52

Donor Management Guide Retention 52

The Modern Nonprofit

FEBRUARY 20, 2024

It improves conversion rates. Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Monitor Trends Check metrics regularly to spot trends and changes over time.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Global Conversations. Most importantly for IDS it has helped make their policy research more accessible and become a part of the global conversation about how to end poverty, attain social justice and promote well being for all. The second most conversational leader is Rwanda’s President @PaulKagame.

Policy 103

Policy Social Media International News 103

Bloomerang

NOVEMBER 13, 2021

well, five areas of conversation revolve around, “What is impact reporting? Was there anything helpful about that comparison between service engagement and impact? We need to know what metrics we need to be tracking. Sample metrics. So perhaps we’ll see some of you. Why is it important?”

Report 81

Report Measure Process Impact 81

Get Fully Funded

JULY 23, 2023

Twitter: At 330 million users per month, Twitter feels like a fading platform in comparison to the others. Analyzing Results on Your Social Media Platforms A huge benefit of social media is the ability to see your metrics in black and white. Conversions Event registrations, donations, signups (how many people want to HELP you?)

Social Media 98

Social Media Media Strategy Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

The key on Pathable is that we can ask them questions that they respond to with tags to describe themselves or interest: This creates some interesting effects- you can find other people with common interests based on tags, and Pathable does a tag comparison to suggest other people you may want to get to know during the conference.

Social Media 81

Social Media Media Social Flickr 81

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results. The truth of the matter is that I failed third-grade long division.

Analytics 33

Analytics Data Analysis Metrics 33