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Google Analytics and Benchmarks: HAWK

M+R

It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4. The way GA4 is tracking has changed substantially from UA.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. By exporting data, users can maintain access to historical comparisons and enable future analysis.

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3 Steps to Finding the Right Technology Vendor for Your Nonprofit

Everyaction

Quantify values to help compare When possible, assign number values to desires and compatibility to aid in comparison. Using a 1-10 scale or other similar metric may help you compare those options that fall somewhere in the middle. For any given feature, whether or not a vendor meets your needs may not be a simple yes or no answer.

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What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. And boy, were there some outliers this year.

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Facebook Demographics

Beth's Blog: How Nonprofits Can Use Social Media

I also found an indepth analysis of user behavior on Facebook and some specific thinking about metrics. Comparison of old/new metrics. Nature of conversation on Facebook. Demographic drill down (34% work as professionals). Facebook users are aging. How to apply it. Segments by app usage.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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