Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). Then in June 2008 I launched the @ NonprofitOrgs profile on Twitter. Five Lessons Learned.

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Social Network Community Network Myspace 192

Nonprofit Tech for Good

NOVEMBER 29, 2010

Twitter: twitter.com/BigCatRescue. Chris then spends about 8 hours per week responding to comments an building relationships with our viewers. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so.

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Social Media Interview Examples Media 261

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Tags: Conferences Free Agent.

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Comment Artist Social Media Hype 97

Amy Sample Ward

FEBRUARY 23, 2010

You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Check it out!

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Web ROI Bookmarking Phase 108

Amy Sample Ward

DECEMBER 2, 2009

You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

Web 114

Web Bookmarking Metrics Analytics 114

Nonprofit Tech for Good

OCTOBER 22, 2009

Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. It’s not the end of the world if you don’t break the news on Twitter or if you’re 4 hours behind on the Next Big Thing.

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Social Media Media Management Tips 259

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! And, if you submitted a nonprofit panel - and I managed to miss it while scanning 2200 in ten minutes - please add the link and description in a comment. Tags: sxsw. I will also be tweeting this post.).

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Comment Social Media Jordan Cancer 95

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Tags: Blogging. Post calls to action.

Content 237

Content Ideas Organization New York 237

Amy Sample Ward

APRIL 30, 2009

Questions, comments? You can also reach out on twitter @womenwhotech or our Facebook group. Tags: community events conference event technology women wwt. Check out these awesome panels and sign up today. FreePress , Democracy In Action , Rad Campaign , Convio , Care2 , NTEN , Massey Media and Network Solutions.

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Tech San Francisco Atlanta Blogher 120

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. When an opportunity comes to show your ad in front of a visitor, the chosen platform (Facebook, Twitter, Google, etc.) Pinterest Tag. Environmental Activists.

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Ideas Donation Online Strategy 111

Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

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Myspace Teen Facebook Social Network 190

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks. Tags: socialmediametrics ROI. Photo by Caveman92223. Make a note of the obvious numb ers.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

She and the others on staff are no longer afraid of negative comments or posts. " The opposite of hate is indifference, if someone bothers to post a negative comment it means they care." Negative comments are an opportunity to educate and improve what they are doing. "It It is about being polite and honest.". "It

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Social Media Director Media Social 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

And, as always, if you have a favorite social media presentation to recommend to other nonprofits, please tell us about it in the comments. Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, ROI of Listening: America Red Cross Case Study (Beth Kanter).

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Slideshare Social Media Profit Case Study 56

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I followed with a post to our blog , Facebook pages, Twitter and an email blast.

Case Study 35

Case Study Local Studies Social Media 35

Achieve

JULY 2, 2019

billion active users*, Twitter -330 million active users*, LinkedIn -303 million active users*, Pinterest -250 million active users*, Snapchat -287 million active users*, & TikTok -500 million active users*. Exp: tagging sponsors, creating Facebook events with co-hosts, etc.) . Engaging with comments on your content. .

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Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

I republished the post on my blog and offered a free copy to a nonprofit who left the best comment about how their organization is applying these principles. We started using You Tube, FB and Twitter – saw the positive impact it had in getting our message out and then told senior management about it.

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Ohio Children Social Media Twitter 88

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Twitter As Charitable Gift Spreader. Twitter Demographics. The Cute Dog Theory.

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ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Take for example the Capital Area Food Bank where staff members are active on Twitter, each has their individual profile on Twitter. Drew McLellan puts it, "If you drop the f-bomb on Twitter, does your boss have a right to wince?" My policy is not say anything on Twitter that would embarrass my mother."

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Social Media Policy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

She and I have have linked to each other’s blog posts and commented on each others posts over the past three years. Ironically, it is also the same day as my birthday). She did her first Twitter fundraiser in September on 9-9-09. We used those insights to design our Twitterthon on 10/10/10. 11. Major in media.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Drop a comment or link back and I'll round it up for next week's summary. What do you think? And if you???re

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Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

There were a number of questions related to tools and tactics that I couldn't answer off the top of my head - so I decided to crowdsource them on Twitter asking for answers in the comments. I'm elevating them from the comments because they make a great post. Also everyone says that Twitter wont' raise any money.

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Social Media Examples Professional Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

tags: blogs facebook ). What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. They determine what comments need action, whether to say thank you and build a relationship, repair a customer service issue, or ignore. Now say that five times fast! More on that later.

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Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Photo by Marcopolos I'm a few weeks away from SXSW where I'll be leading a session called " Nonprofit Social Media ROI Poetry Slam " which will incorporate a lot of audience interaction. The tool of choice has changed from IRC or Meebo to Twitter and the use of hashtags. Robert Scoble calls this taking a twitter break.

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Reflection Conference Resource Arts 69

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

VCs need to work with communications folks to get their opportunities distributed, but a VC might also have her own Twitter feed or blog category to share new opportunities The VC could also use her own professional networks to target special skill sets (such as at LinkedIn). Share it in the comments. Outreach/Marketing.

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Volunteer Network Organization Help 104

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Leave comments on blogs. Word of mouth, etc. Blog Searches: Technorati.

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Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada. Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. Tags: guest blogging. I'm taking it as a compliment.

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Reflection Florida Social Media Metrics 76

Connection Cafe

AUGUST 20, 2013

We shouldn’t see the same post each day on our Facebook timeline or Twitter feed. Respond to comments and allow the conversation to unfold. By replying to posts on blogs, Facebook and Twitter, followers will know you are listening and will potentially see your organization as a trusted member of their social media community.

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Social Media Share Media Social 39

Amy Sample Ward

JANUARY 15, 2010

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. I’ve tried to pull out some of the relevant tweets from the Twitter stream to help follow the flow of the conversation in case you missed it. There were quite a few participants and some really great conversation.

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Campaign Org Social Media Measure 108

NTEN

FEBRUARY 20, 2009

UNF has a YouTube channel and uses Twitter to engage support online. Those familiar with Michelle's work in the nptech sphere understand that this non-open-source tool review is rare, so go take a gander and join the discussion in the comments! Rockstar Beth Kanter presented on social media ROI. One tactic is going online.

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Nptech NTEN Mashup Listserv 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. One example recently was I post I wrote about a Twitter tool. score out of 5.0).

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Last night, I stumbled upon a #blogchat on Twitter about How Nonprofits Can Use Social Media hosted by Mack Collier with special guest Wendy Harman , Social Media Strategist at the Red Cross. It’s also about keeping your blog content fresh and replying to comments; it’s building your friends network and updating your profile status.

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Measure Time Org Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? How do you calculate the ROI?

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Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Says Tom, "We don't talk about Facebook or Twitter. It often happens through the wall comments – we go through the discussion areas, comments, photos and videos and we take those stories to share with decision-makers." . Engagement is not really created by being a nice, genuine, caring and attentive sort of chap on twitter.

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Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

Posts that share studies or research studies about the ROI of Facebook: A study about the effectiveness of Facebook Pages as marketing tools or Measure Everything! Tagging photos. Tagging a person. Promoting through other channels (blog post, Twitter, speaking engagement, etc). Tags: facebook metrics. Page Views.

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Social Media Measure Action Media 113