Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media 243

Social Media Metrics Track Myspace 243

Nonprofit Tech for Good

OCTOBER 12, 2012

The webinar presents a thorough tour of the Admin Panel and tool set, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). Related Links: Fall Webinar Special for Nonprofits.

Facebook 197

Facebook ROI Demonstration Profile 197

Nonprofit Tech for Good

OCTOBER 10, 2012

The webinar presents a thorough tour of the Admin Panel and tool set, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). Related Links: Fall Webinar Special for Nonprofits.

Facebook 181

Facebook Beginner ROI Demonstration 181

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

Last week’s case study about how the Students for Free Tibet vets participation generated some great responses and advice in the comments from Wendy Harman , Red Cross and Stacey Monk , Epic Change, both veterans of online fundraising and voting contests. Tags: Fundraising ROI Strategy agc2 case foundation contests.

Contest 98

Contest ROI Online Fundraising 98

Nonprofit Tech for Good

MARCH 26, 2013

The webinar presents a thorough tour of the Admin Panel and tool set, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). Related Links: Spring Webinar Special for Nonprofits.

Facebook 153

Facebook Beginner ROI Demonstration 153

Nonprofit Tech for Good

JUNE 10, 2012

The webinar presents a thorough tour of the Admin Panel and toolset, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). || Register Now!

Facebook 182

Facebook Beginner Tutorial Demonstration 182

Amy Sample Ward

JANUARY 18, 2010

Is ROI limiting our community impact? ’s focus on community, the idea of ROI doesn’t make sense. Look at this way: ROI asks how many Facebook fans you have; ROE asks how many people are “liking,&# commenting and sharing your Facebook content. Tags: community engagement mlkday roe roi.

Community 179

Community ROI Facebook Evaluation 179

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

NOVEMBER 29, 2010

Chris then spends about 8 hours per week responding to comments an building relationships with our viewers. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Tags: Social Media The Book. Book Tour ? ?

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

NOVEMBER 21, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Comments and Likes on Facebook and LinkedIn postings, retweets and replies on Twitter, and comments on YouTube videos), (3) increase in fan base on the social networking outlets.

Cancer 218

Cancer Social Media Los Angeles Action 218

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. If your panel isn’t on the list, add a link and title in the comments. Tags: Conferences Free Agent. (Check out his illustration of the panel). Trust me.

Comment 97

Comment Artist Social Media Hype 97

Nonprofit Tech for Good

JUNE 10, 2012

The webinar presents a thorough tour of the Admin Panel and toolset, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). || Register Now!

Facebook 100

Facebook Beginner Tutorial Demonstration 100

Nonprofit Tech for Good

AUGUST 29, 2010

Five Simple Ways Nonprofits Can Measue Social Media ROI. A Special Thanks :: To everyone of you who have ever RT’d my content, posted a comment, or taken my webinars (I have almost paid off those student loans!). Tags: Blogging Social Media. Five Most Common Mistakes Made by Nonprofit Admins on Facebook.

Celebrate 226

Celebrate Tech Social Media Nonprofit 226

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! And, if you submitted a nonprofit panel - and I managed to miss it while scanning 2200 in ten minutes - please add the link and description in a comment. Tags: sxsw. I will also be tweeting this post.).

Comment 95

Comment Social Media Jordan Cancer 95

Nonprofit Tech for Good

JULY 28, 2010

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). The more profiles, friends, followers, and Likers you have, the higher your ROI – and the easier it becomes to migrate and build new communities when The Next Big Thing comes along.

Social Network 192

Social Network Community Network Myspace 192

Amy Sample Ward

FEBRUARY 23, 2010

You can join the conversations in the comments, or click through to the original posts to find what others are saying. Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media.

Web 108

Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

If you have thoughts, comments, or questions, let's discuss this over in the comments at the original post. Tags: change management. In response to this post by Seth Godin on nonprofits and social media, I repeat what I said three years ago over at the Netsquared Community.

Case Study 83

Case Study Studies ROI Netsquared 83

See3

DECEMBER 4, 2007

Our tag line at See3 is “Empowering Nonprofits by Powering Their Media&# Nonprofits have tag lines also. It’s good to have a tag line that’s hard to argue with. The Red Cross could have this tag line “One crisis after another&# (Of course they would be talking about their own leadership.)

Tag 40

Tag FAQ New York Newsletter 40

Amy Sample Ward

JANUARY 21, 2009

It’s always a little weird to talk over the phone and not be able to hear or see those you are presenting to, but everyone was really great with comments and questions and responding online so I knew I wasn’t talking to myself! tags: nonprofit nptech ). How do you create a tag? Check them out and register here!

Slides 100

Slides Social Media Build Media 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. If you’d like a chance at winning those, leave a comment below on why you want to attend. Tags: Conferences womenwhotech. Here’s the list of panels.

Blogher 107

Blogher ROI Slideshare Free 107

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Tags: Blogging. Post calls to action.

Content 231

Content Ideas Organization New York 231

Amy Sample Ward

APRIL 30, 2009

Questions, comments? Tags: community events conference event technology women wwt. Check out these awesome panels and sign up today. FreePress , Democracy In Action , Rad Campaign , Convio , Care2 , NTEN , Massey Media and Network Solutions. Email Allyson anytime at Allyson@womenwhotech.com.

Tech 120

Tech San Francisco Atlanta Blogher 120

Nonprofit Tech for Good

DECEMBER 13, 2009

The Status Update algorithm will be based mostly on how many “Thumbs Up&# or “Comments&# your Page gets. But if you don’t purchase advertising, or regularly receive Thumbs Up or Comments, then your Page and your Facebook strategy could easily stagnate. Tags: Facebook. They have to know that.

Facebook 271

Facebook Change Feeds API 271

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

Some of their challenges – working with affiliates or showing ROI. The most valuable insight from the chat was this comment about leads to success in summer learning: relationships. I’m using this post as part of my preparation and will encourage participants to share some additional insights in the comments.

Training 97

Training Train Survey Twitter 97

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. To add this code you’ll need access to place the script in the header or footer tags of your website. Pinterest Tag. Custom Facebook Audiences.

Ideas 111

Ideas Donation Online Strategy 111

Amy Sample Ward

DECEMBER 2, 2009

You can join the conversations in the comments, or click through to the original posts to find what others are saying. " Tags: roundup activism analytics bookmarks community communitybuilder facebook list metrics nptech onlinecommunity postalicious resources roi socialmedia twitter.

Web 114

Web Bookmarking Metrics Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. Make a note of ROI benchmarks. There is a comment in the post from Dan McQuillan who has been mulling over measurement of social media from the nonprofit perspective. Tags: socialmediametrics ROI. Photo by Caveman92223.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

She and the others on staff are no longer afraid of negative comments or posts. " The opposite of hate is indifference, if someone bothers to post a negative comment it means they care." Negative comments are an opportunity to educate and improve what they are doing. "It It is about being polite and honest.".

Social Media 90

Social Media Director Media Social 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

And, as always, if you have a favorite social media presentation to recommend to other nonprofits, please tell us about it in the comments. Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, ROI of Listening: America Red Cross Case Study (Beth Kanter).

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Drop a comment or link back and I'll round it up for next week's summary. What do you think? And if you???re

Social Network 50

Social Network Nptech Tag Network 50

Achieve

JULY 2, 2019

Exp: tagging sponsors, creating Facebook events with co-hosts, etc.) . There are a lot of different ways to calculate your engagement rate, the tried-and-true formula I regularly use is: Engagement Rate % = Likes + Comments + Shares / Total Followers X 100 . Engaging with comments on your content. . Let’s take this post from.

Social Media 52

Social Media Media Hints Social 52

Nonprofit Tech for Good

OCTOBER 22, 2009

I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. Tags: Uncategorized Facebook MySpace Twitter. on the weekends is actually counterproductive.

Social Media 253

Social Media Media Management Tips 253

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

tags: blogs facebook ). What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. They determine what comments need action, whether to say thank you and build a relationship, repair a customer service issue, or ignore. Now say that five times fast! More on that later.

Story 72

Story Learning Organization Metrics 72

Nonprofit Tech for Good

MARCH 2, 2010

Those Status Updates that did had lots of Comments and Likes. The News Feed > Most Recent is enough to keep your Facebook ROI (Return on Investment) consistent. Tags: Facebook. That’s the new Facebook. If your community likes your Status Updates, and responds to them, they will show up in the News Feed > Top News.

Facebook 210

Facebook Results Experiment Organization 210

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

Prestige of commenters and other participants. Obvious attention: discussions in blogspace, comments in posts, reclarification, and continued discussion. Obvious attention: discussions in blogspace, comments in posts, reclarification, and continued discussion. Prestige of peer prereviewers (if any). Raw links to the document.

Chicago 50

Chicago Museum Network Conference 50