Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

Tech Soup

AUGUST 22, 2016

Here are four common mistakes my team and I see made by social, government, and nonprofit organizations trying to measure their impact, and tips on how to avoid them: 1. Measuring Too Much. By far the most common problem we see is that most organizations try to measure too much. Little or nothing happened as a result.

Measure 36

Measure Government Track Australia 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

Data nerds know how to clean and recode data, look for patterns, calculate key statistics, and then show off the most important information in graphs and charts. Here’s an example where I created data bars —miniature within-cell bar charts—to quickly compare each youth’s pretest score and posttest score. Why get good at Excel?

Data 139

Data Tutorial Chart Statistics 139

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

A simple online survey. There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first.

Social Media 95

Social Media Analytics Tools Media 95

ASU Lodestar Center

APRIL 6, 2012

Thanks to you, we received a record 4,607 responses nationwide to our 2012 State of the Sector Survey, more than doubling responses from last year. The chart below highlights that upward trend. But this funding may have been a stopgap measure at best, and some of these programs have now run their course. And that you did.

Research 79

Research Results Government Survey 79

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The survey fundings are based on a sample nonprofit CEOs whose organizations are receiving funding from foundations giving at least $5 million annually in grants called the “Nonprofit Voice,” with 170 respondents answering the questions on this survey.

Data 111

Data Measure Sample Seattle 111

Nonprofits Source

JUNE 22, 2017

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. Step 2: Set expectations and key performance indicators to measure progress. Leadership wants to see results in their investments and it’s your job, as a marketer, to be able to show that progress.

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

AUGUST 21, 2023

1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Collaborative efforts can lead to innovative solutions and improved fundraising results.

Action 75

Action Report Practice Fundraising 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. In February, Idealware distributed a survey (thorough an informal email outreach) to over 500 nonprofit professionals who were using Facebook at their organizations. And people did indeed see successful results.

Facebook 123

Facebook Research Advocacy Analytics 123

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. Even asking direct questions doesn’t result in replies. The result can boost their mood and reduce stress.

Social Media 101

Social Media Headline Media Social 101

Achieve

JUNE 1, 2023

You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. Assess metrics such as your email open rate or online donation rate to measure your success. Measure the impact that changes to your online engagement approach have on your fundraising outcomes.

Donation 52

Donation Donor Giving Demographics 52

Bloomerang

APRIL 7, 2022

Their foremost philanthropic priority is to contribute to the physical, mental, emotional, and spiritual welfare of children and youth by aiding progress in the field of child welfare through dissemination of knowledge about research, studies, surveys, projects, or by supporting programs and activities benefiting the welfare of children and youth.

Grant 100

Grant Fund Connecticut Colorado 100

Kindful

OCTOBER 1, 2021

Their foremost philanthropic priority is to contribute to the physical, mental, emotional, and spiritual welfare of children and youth by aiding progress in the field of child welfare through dissemination of knowledge about research, studies, surveys, projects, or by supporting programs and activities benefiting the welfare of children and youth.

Grant 111

Grant Fund Connecticut Colorado 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

That sounds like the title of a report that NTEN might produce that surveys the technology landscape and nonprofit usage and provides an overview of what technologies nonprofits should be looking at in the next 1-5 years. Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field.

Analytics 97

Analytics Teach Training Train 97

ASU Lodestar Center

APRIL 10, 2017

Impact evaluation in the arts, and its broader use for leaders of any nonprofit, can drive results. How do you measure that? They may be willing to stand in the lobby and chat informally with audience members after the show, but to survey an entire audience to measure how impactful the work is can be anathema to them.

Evaluation 56

Evaluation Arts Story Impact 56

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. View Bloomerang’s customer results page for more success stories from organizations that have made the switch to Bloomerang. for ACH transactions.

Software 87

Software Free Tools Adobe 87

Bloomerang

NOVEMBER 10, 2023

Create a gift range chart. A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals. Send a survey if you don’t hear back. Use your CRM to develop a report template to measure your program’s impact. Make one last phone call.

Gift 100

Gift Raise Guide Relationship 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 13, 2016

Would you analyze surveys after tossing several shots of Tequilas? While these subjective measures, I discovered that my magic number of sleep hours about 7 hours and 45 minutes. I realized that I was in front of my computer monitor, trying to squeeze out one more email or just one more bar chart. Is there a magic number?

Data 125

Data Personal Support Exercise 125

NetWits

DECEMBER 2, 2010

Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. You will also want to decide in advance how you will measure the overall results of your efforts. You should also determine your high-level goals for email communications.

email 149

email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2015

Learning is the ultimate result of being “ data informed ” that is using feedback data to improve results. As a result, nonprofits’ programs and services aren’t always designed to meet the changing needs of the community. If customers don’t like a product, they won’t pay for it!

Fund 50

Fund Learning Help Map 50

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Over the dozen or so years we have been doing event fundraising online, results analysis has revealed statistics that correlate to fundraising success.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2010

As far back as the 1880s, scientists have led “citizen science” projects in which amateurs are invited to participate in formal scientific research by volunteering to count birds, measure soil quality, or document non-native plant species. Scientists design the test questions, steer the data collection, and analyze the results.

Model 98

Model Activities Active Activism 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2010

It's the dance floor and the balcony - both strategy and tactics but deployed in a lab with focused experiments, measurement, reflection and learning from peers. For this, I'm drawing on the Smart Chart of Kristen Grim and from working with a cadre of smart nonprofit communications folks who have remixed the social media game.

Social Media 95

Social Media Remix Research Audience 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. Helps us move away from tool driven decisions to results. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking.

ROI 50

ROI Social Media Slides NTEN 50

sgEngage

NOVEMBER 30, 2023

Hecht said innovative organizations start specifically with the business result or ideal mission impact and then chart their path to the outcome by working through the details: What is the experience my donor is having? The objective is the destination; the key results get you there. What is the experience of my staff?

Nonprofit 94

Nonprofit Adopt Chart Press 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

I'm speaking at the eMetrics the premiere conference for Web measurement geeks.    His engaging and funny presentation was called "Tough Times call for Tough Measures. .    His engaging and funny presentation was called "Tough Times call for Tough Measures."   

Marketing 50

Marketing Measure Metrics Hunger 50

NTEN

MARCH 26, 2009

Let's explore: First, some context: The survey was conducted in January of this year, and marketers on social networks -- it was kicked off with a Twitter invitation to the survey -- participated. A total of 880 marketers took the survey. How do I measure the effectiveness (ROI) of social media? Where do I start?

Social Media 54

Social Media Lesson Marketing Media 54

ASU Lodestar Center

MAY 3, 2016

A first-of-its-kind, comprehensive national survey found that 86 percent of nonprofit board members in the United States are non-Hispanic whites. Unlike business, the bottom line of a nonprofit is not necessarily money; it’s all about outcomes, which often manifest themselves as intangible results not easily measured by metrics.

Arizona 40

Arizona Tucson United States Nonprofit 40

Get Fully Funded

FEBRUARY 6, 2023

We all know we need a strategic plan, yet so many people don’t have one, probably because they’re afraid of this: Your Board and staff sequestered in a room, led by a consultant, doing exercises on flip charts with sticky notes and dots, exercises that never lead to a clear, finished product you can understand or use. Yuck, right?

Beginner 111

Beginner Nonprofit Goal Process 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. Results: Money, time, or other tangible tesult that can be converted. Using SMART objectives for nonprofit communications strategies is not new idea.

Social Media 129

Social Media Media Social Chart 129

CauseVox

NOVEMBER 26, 2023

Start by remaining curious, sending surveys, chatting with current donors and those who have shown interest. Focus on who your donor is through segmentation, research and surveys. Measuring the Impact of Your Stories Measuring impact in nonprofit storytelling is a crucial step toward understanding the tangible outcomes of your efforts.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

Amy Sample Ward

JUNE 22, 2011

The survey was distributed online only. Track your open rates and conversions (do they open the email and then do they actually make a gift) – open rates are important to measure, not just conversions and gifts. Make sure you see how your organization comes up in search results. Get the full Millennial Donor Report.

Research 224

Research Donor Gift Leadership 224

Bloomerang

NOVEMBER 26, 2021

We have outcomes, those are results, and we have execution goals. But there’s a lot of things you could do to try to have that result. . Yes, definition of done is another way to say measurables. And if you ask somebody, “Well, what’s the measurable for that?” So what are those pairs?

Video 93

Video Goal Method Impact 93

Bloomerang

AUGUST 21, 2021

Do you publish your annual audit results? Here’s a simple little chart where all you do is you just look at the next 10 years and you project what your revenue is going to be, all things being equal, based on how you’re fundraising and how your sales, etc., They also need to trust you.

Video 131

Video Giving Gift Donor 131

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

Alexandra gave an overview of the methodology offered by her company, Vision Critical , and some insights they have learned from combining a survey data from large sample with appending actual social media usage. If they incorporate survey data it is often based on self-reported use of social media. That’s not what we found.

Social Media 122

Social Media Analytics Data Media 122

Museum 2.0

NOVEMBER 12, 2019

The terms " innovation " and " engagement " have become buzzwords thanks to too many outcome-unclear professional development classes and staff surveys without corresponding action. This creates a measure which organization leaders can share widely and which would help staff see how their work connects with the public.

Museum 27

Museum Roles Activities Active 27