Whole Whale

SEPTEMBER 8, 2023

Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Lean into what works. This was an epiphany for Ogilvy.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

JUNE 23, 2021

When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. Gift range chart.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Connection Cafe

JUNE 22, 2017

Gift range chart : Utilizing a gift range chart is a great way to created focused, goal-oriented campaigns. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. . Want some quick donor retention advice?

Resource 48

Resource Blackbaud Chart Retention 48

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

Metrics 87

Metrics Fundraising Retention ROI 87

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. While retention rates have been lower, there are opportunities and questions we still need to address. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Donor retention is the key to unlocking a successful fundraising strategy. A fundraising app that also prioritizes retention will go a long way in making it happen.

Org 80

Org Raise Tools Help 80

Cloud 4 Good

JUNE 7, 2022

This data is likely not of relevant use to the daily CRM users, nor is it likely of relevant use to the institution in the long term but might be required to be retained due to data retention policies. Data warehouses do not exist in silos; they exist in tandem with an institution’s retention, governance, and integration strategies.

Education 84

Education Roles Data Strategy 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). See chart above]. Integration on both fronts is imperative.

Channel 104

Channel Giving Donor Offline 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

CauseVox

NOVEMBER 26, 2023

In fact, studies have shown that nonprofits who effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling. In fact, 33% of donors say clear visuals like charts and images would increase their likelihood to donate.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

Bloomerang

OCTOBER 2, 2021

Here are the metrics. People love to see like the run charts or, you know, the circle getting filled in. What should people be looking at and measuring? Steven: Well, I love what you said about investing in tech as being kind of an employee retention play. Start with five that you should be paying attention to regularly.

Technology 100

Technology Video Nonprofit System 100

NonProfit Hub

JUNE 22, 2021

Review Important Nonprofit Metrics. Once your books and chart of accounts are set up properly, you’re ready to analyze key metrics to help drive outcomes. Measuring this will help your donors determine which program they will want to contribute the largest amounts to. For example: Program Efficiency.

ROI 65

ROI Donor Fundraising Storytelling 65

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Donor retention rates are depressing. More than 7 out of 10 donors were lost.

Story 54

Story Nonprofit Social Media Content 54