Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers. There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social.

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Social Media Leadership Media Social 134

Amy Sample Ward

NOVEMBER 23, 2011

. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. Are you using Google+ now and have you set up a profile for your organization? What do you think?

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Social Network Network Strategy Social 165

Qgiv

MARCH 25, 2024

More recently, the One Love Manchester concert in June 2017 brought many high-profile acts—including Ariana Grande, Niall Horan, Coldplay, and Miley Cyrus—to raise money for the victims and families impacted by the Manchester Arena Bombing that occurred two weeks earlier. You can also market your concert offline as well.

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Hosting Benefit Music Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

Make sure that you have social media icons connecting to your various profiles in your website template. On your social media profiles, include links back to your home page and your newsletter archive and subscribe pages. Where you can, embed your email signup form into your social media profiles. Step 2: Share Across Channels.

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Social Media Content email Websites 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2013

With this year’s GivingTuesday less than a month away , there’s lots of tips and best practices on how to leverage social media during the giving season both online and offline. kanter @ConanOBrien he was looking at your LinkedIn profile and added hats to his profile based on yours. —

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Social Media Advice Media Linkedin 113

Saleforce Nonprofit

AUGUST 31, 2022

Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. In fact, the closer we get to donors the more they engage with us through text and other digital channels.

Gift 69

Gift Strategy Amazon Digital 69

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

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Online Fundraising Offline Blackbaud 90

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Custom reports offer a real-time picture of your supporters across all channels. Higher Conversion Rates = Raising More Money.

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Advocacy Offline Gartner Nonprofit 88

Saleforce Nonprofit

AUGUST 31, 2022

Myth 1: Getting to know prospects is manual work Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Retailers know all the ways you engage with them online and offline.

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Gift Strategy Amazon Digital 52

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Channel preference (social media vs. email). Gather past content from a specified time period and channel. Identify your distribution channels. Not all marketing channels will be right for your organization.

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Marketing Social Media Nonprofit Integration 52

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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Benchmark Digital Trend Report 62

NetWits

DECEMBER 2, 2010

Your database system should allow you to build a profile for your top segments. You will also want to ensure that online communications are coordinated with offline communications such as direct mail efforts. Here, you will want to consider the timing and focus of all the current communication channels and efforts (i.e.

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email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. Approximately 85% of the donations were converted from my personal profile on Facebook. Total raise $5563 or 10% over goal of $5,000 in 2 weeks.

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Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. CTA matched to the right channel or combination of channels.

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Social Media Network Media Free 108

Nonprofit Tech for Good

APRIL 6, 2010

Users can also download stories for offline reading. Channels include Latest News, Pets, Wildlife, Animal Rescue, Factory Farming, Animal Fighting, Fur-Free, Horses, Protect Seals, Wildlife Abuse, International, Investigations, Press Room. I will add it to my profile on Appolicious: www.appolicious.com/users/nonprofitorgs.

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Free Hunger Mobile Nonprofit 218

Everyaction

APRIL 9, 2018

Multi-Channel Engagement for Diverse Audiences. Environmentalist donors are a diverse group of people, who require multi-channel communication to reach effectively. And for any donor profile, fundraisers need the ability to see a unified steam of contact history across mediums to make informed plans and decisions.

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Organization Contact Channel Volunteer 43

NTEN

MAY 5, 2011

Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels. Keep your organization’s profile up to date (contact info, mission, etc.) Assume they don’t know much about your organization. Declutter your site.

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Relationship Studies Network Online 89

NTEN

JANUARY 4, 2011

Any giving that took place on sites that do not use the Network for Good platform or that were made offline are not included. Some do a great job connecting with and engaging donors in many ways and through many channels, while others are doing little. So keep your organization’s profile up to date (contact info, mission, etc.)

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Studies Donor Online Giving 95

Everyaction

APRIL 30, 2018

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. Social media integrations and monitoring.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. Social media integrations and monitoring.

University 40

University Practice Tech Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Designated back channel moderators in the room to answer questions, throw links in the discussion while it was happening. Offline/Online Interaction.

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Public Learning Conference Social 94

Connection Cafe

AUGUST 13, 2012

How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization? Put together a focus group or two.

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Facebook Ratio Influence Social Media 51

Qgiv

JANUARY 16, 2024

You can even track volunteer hours with Blooomerang’s two-way profile sync. This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement.

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Software Tools Management Registration 52

Tech Soup

DECEMBER 14, 2012

So what's the secret to maintaining a popular Facebook profile or Twitter account? TechSoup’s Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more when it comes to sharing videos over social media. TechSoup Canada.

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Social Media Global Network Media 59

NonProfit Hub

FEBRUARY 12, 2014

Use All Available Online Channels to Promote and Manage Your Events. Don’t abandon all your offline communication—just be sure to support it with online efforts; you’ll get more bang for your buck. However, they can be a part of your strategic plan to cultivate future donations and to boost your profile in the community.

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Fundraising Hosting ROI Captivate 64

Tech Soup

DECEMBER 14, 2012

So what's the secret to maintaining a popular Facebook profile or Twitter account? TechSoup’s Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more when it comes to sharing videos over social media. TechSoup Canada.

Social Media 36

Social Media Global Network Media 36

NonProfit Hub

OCTOBER 16, 2015

Beth is an expert in facilitating online and offline peer learning, curriculum development based on traditional adult learning theory and other instructional approaches. The demographic profiles of these donors skewed younger, the vast majority being Millennials or Gen Y. Tips for Engaging Gen Z on Social and Mobile Channels.

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Social Nigeria Student Cancer 28

Connection Cafe

OCTOBER 15, 2015

You collect online and offline data including demographic, event, volunteer, giving history, and more—that’s a powerhouse in itself. As you create a data warehouse strategy, decide what data needs frequent updating—is it donor profiles, giving history, email interactions, or volunteer activities? First: Devise a data strategy.

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Data Marketing Method History 20

Tech Soup

MAY 12, 2011

One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. Genuinely connecting with an influencer, by directing questions or responses to them in addition to retweeting their content, can help raise your organizations profile on Twitter.

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Social Media Twitter Media Social 66

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization may be skeptical about the value of listening through social media channels. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. You need to begin with sharing some stories about how other nonprofits are getting value from listening. Social networks.

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Literacy Technorati RSS Bookmarking 51

Connection Cafe

JANUARY 14, 2010

It’s clearly one of the best channels that a nonprofit can use to reach this demographic. Just like in the offline world, the online world is full of influencers. An influencer will let their friends know through something as subtle as a status update or a logo in their profile picture. Brush teeth. you get the idea.

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Social Media Lesson Learning Media 35

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints. Don’t forget: Different types of donors often prefer different kinds of channels.

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Raise Strategy Help Fundraising 98

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. A couple of examples: GreenPeace didn’t have everything they needed to conduct an email campaign so they set up a Myspace profile. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more.

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Tools Tech Map Case Study 100

Nonprofit Tech for Good

MAY 18, 2013

The hours don’t reflect exactly how much time one should spend on the sites themselves, rather the time spent and the time necessary researching and preparing the content for each social network, setting up and maintaining the profile and pages, and tracking ROI. Chapter 5 :: Introduction to YouTube Channels.

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Social Media Social Chapter Media 258

Connection Cafe

AUGUST 1, 2017

The content is the same (it’s just written differently for the channel): 1. For an offline welcome I would work with your database coordinator to pull an updated list of new in-kind donors every month, then send out the letters on the 1 st. Thank the donor for the in-kind donation. Danielle . Great question.

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FAQ Giving Fundraising Campaign 49

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 12, 2008

they have a YouTube Channel. What is the best mix of content between social networking profiles and main web site page? Go where the people are - if they are offline - help them get connected. Her organization is a storytelling organization, so the goal is to get people to share and tell their stories. A Different Kind of Story.

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Chicago Social Network Network Tools 50

Connection Cafe

MARCH 30, 2011

What channel did they use? There are many tools to create these profiles – we’ll try to find similarities to get to a similar group. How are they really converting donors from one channel to another? M: How can organizations look at categorizing disaster donors when they first “walk in the door”?

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Disaster Donor Japan Test 26