Nonprofit Tech for Good

MAY 13, 2022

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. They are universal, so many tools track them or support adding them automatically. How can we track marketing initiatives using UTMs?

Donor 285

Donor Track Campaign Facebook 285

Candid

DECEMBER 12, 2022

So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

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Video Support Tips Audio 105

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Or are many of them subscribed to your email newsletter?

Digital 59

Digital Marketing Create Social Media 59

Allegiance Group

APRIL 15, 2024

Donor retention is how many donors continue to support your organization year over year. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Along the way, it’s key to track and analyze your campaign’s performance data.

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Fund Donor Strategy Search 52

Achieve

DECEMBER 8, 2022

Track engagement and follow up. but also for fostering ambassadors who are passionate about your organization and what you stand for. You can make this request in an email, or you can highlight social media accounts in your newsletter. You can even add a QR code to direct mail that leads to your organization’s account.

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Social Media Relationship Donor Media 52

Nonprofit Tech for Good

JANUARY 22, 2013

Let them be activists for your organization and your cause. 3) Your YouTube Channel is absent of customization and branding. Many nonprofits are neglecting their YouTube Channels. Many nonprofits don’t even bother to upload an avatar or channel background, or add links to their social networks or website.

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Social Media Training Train Media 277

Neon CRM

NOVEMBER 17, 2023

Everyone running a membership organization wants to recruit some shiny new members. A membership engagement strategy outlines the planned approaches, tactics, and initiatives that a member-based organization will take to foster meaningful interactions and promote sustained participation among its members.

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Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly.

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Social Media Media Avatar Organization 217

EveryAction

AUGUST 3, 2023

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors.

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Strategy Giving Fundraising Gift 177

Nonprofit Tech for Good

APRIL 2, 2023

With that being said, ChatGPT is still an exceptional resource for nonprofits, and we’re excited to explore all of the ways it can benefit your organization! 6) Sharing Impact With just a few details about your organization, ChatGPT can write boilerplate language about your impact, mission, and programs.

Tools 361

Tools Fundraising Analytics Analysis 361

Qgiv

OCTOBER 9, 2023

When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours. Your goals help motivate your team and your supporters throughout your campaign and help you easily track your progress toward a successful campaign.

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Causes Marketing Impact Guide 52

Nonprofit Tech for Good

FEBRUARY 1, 2021

Event management technology has made organizing and executing a successful golf fundraiser easier and more efficient, but there’s one particular piece of technology that’s a game-changer for nonprofits holding a charity golf tournament: an event website. Fundraisers and event organizers have more on their plates than ever.

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Websites Benefit Sponsor Fundraising 214

Nonprofits Source

MARCH 4, 2024

Just like other community-based organizations , nonprofits and advocacy groups thrive off of supporters’ passion, drive, and action. However, keeping the momentum alive can be challenging for organizations of all types, especially when managing a large supporter base or dealing with internal and external changes.

Mobile 59

Mobile Strategy Advocacy Causes 59

The Modern Nonprofit

APRIL 18, 2023

Define your mission and goals Begin by clearly outlining your organization’s mission and the specific goals you aim to achieve. Aim for 3-5 personas that capture the diversity of your supporters while remaining manageable for your organization. This may include email , direct mail, social media , phone calls, or in-person events.

Guide 52

Guide Donor Fundraising Social Media 52

Nonprofit Tech for Good

FEBRUARY 8, 2012

Getting Started: Organization and Planning. Subscribe to, like, and follow large organizations with a mission that is similar to yours. Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. Design your YouTube Channel.

Social Media 266

Social Media Social Media Tech 266

Bloomerang

APRIL 11, 2023

Volunteers are integral to nonprofit organizations’ day-to-day operations. Volunteer management software is a tool that nonprofits can use to better organize their volunteers by handling everything from scheduling to ongoing communication. Run volunteer hours reports for easy tracking and exports.

Volunteer 76

Volunteer Software Management Track 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. To date the survey has received 131 responses; 45% projects and 55% organizations.

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Benchmark Social Media Global Project 103

Nonprofits Source

JANUARY 11, 2024

Research shows that during the quiet phase, you’ll raise around 70% or more of your campaign goal from your top donors and those people who are closest to your organization. During this phase, your organization will expand its visibility and attract many new donors who will support your organization long after the campaign is over.

Phase 52

Phase Public Campaign Marketing 52

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. By solidifying a methodology for donor management, nonprofit organizations can optimize donor investment and engagement and identify areas for growth.

Management 52

Management Donor Blackbaud Retention 52

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

Newsletter 124

Newsletter email Create Template 124

Qgiv

APRIL 15, 2024

Legacy gifts provide your donors an opportunity to help your organization past their own lifetime! Legacy giving is a committed donation a donor plans to leave to a nonprofit organization as part of their estate after they’ve passed away. Your donors can choose to leave everything or just a few things to help your organization!

Guide 52

Guide Giving Gift Donor 52

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly.

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Practice Online Fundraising Nonprofit 339

Allegiance Group

OCTOBER 3, 2022

But now organizations are left with one question: How can you keep donors acquired during the Covid crisis? Donor retention measures how many donors continue to give to your organization. While donor retention isn’t a window into a donor’s psyche, it indicates whether you’re on the right track.

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Retention Donor Rate Mail 52

Achieve

APRIL 28, 2022

Keep track of your online donors. . Your supporters have their individual engagement preferences, and it generally takes numerous interactions across channels before a follower is ready to donate. engagement channels. An accessible, mobile-responsive design branded to your organization. Keep track of your online donors.

Donor 59

Donor Tips Online Gift 59

DNL OmniMedia

MARCH 13, 2023

Both for-profit and nonprofit organizations alike collect many different types of data each day. For nonprofits, this might include donor data like the email address, name, address, and giving level of a donor who just signed up to receive your newsletter. Use data management software.

Data 52

Data Management Database Software 52

Get Fully Funded

NOVEMBER 6, 2023

The best way to establish a track record of event success is to use a standardized nonprofit marketing plan for events. For instance, if your goal is to boost signups for your next event, you could track the conversion rate from your marketing materials to your signup form. Brand guidelines.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

The best way to establish a track record of event success is to use a standardized nonprofit marketing plan for events. For instance, if your goal is to boost signups for your next event, you could track the conversion rate from your marketing materials to your signup form. Brand guidelines.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

APRIL 20, 2021

Hiring a VA can be a perfect solution when your organization does not yet have the financial resources and stability to hire staff. Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. Nor should you. So, if you need help (and I know you do!)

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Virtual Work Calendar Nonprofit 116

Nonprofit Tech for Good

APRIL 20, 2013

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. This will for sure help our organization! Live Webinar: Online Fundraising and e-Newsletters for Nonprofits. Girls, Inc. via Facebook. Theresa via LinkedIn.

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Social Media Strategy Media NPO 181

Achieve

SEPTEMBER 15, 2023

But as technology advances, you can’t help but think about the ways that your organization might not be keeping up with the times. Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Boosting member engagement.

Associations 52

Associations Community Create Online 52

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. Write for Your Reader, Not Your Organization When it comes to nonprofit blogs , many think it’s just a place to talk about the organization’s latest news, like new grants or initiatives. That’s fine!

Practice 52

Practice Arkansas Nonprofit Spam 52

Nonprofit Tech for Good

JUNE 14, 2010

Once you start browsing around and experimenting, you’ll quickly come to realize that there are a phenominal number of free Twitter tools now available to nonprofits – that can also be used to improve website, e-newsletter, blogging, and social media campaigns. allows users to shorten, share, and track links (URLs).

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Twitter Screencast Avatar Statistics 218

DipJar

AUGUST 6, 2021

Volunteers have the unique capability to bolster your organization and generate excitement and engagement within your wider community. With these guiding principles, you’ll be able to craft a program that addresses your organization’s unique needs and offers volunteers a rewarding experience. Let’s dive in! Volunteer Recruitment .

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Volunteer Program Management Retention 98

Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. Which tool has been surprisingly useful in getting out the word about your organization and its programs?

Social Media 206

Social Media Conservancy Interview Media 206

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

Neon CRM

NOVEMBER 14, 2023

For associations and other organizations with memberships, your members are the life force of your work. Attracting members—especially engaged ones who plan to be active long term—with a membership drive is crucial for your organization’s continued growth and success. That’s where a well-planned membership drive comes in.

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Benefit Track Associations Marketing 52