Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? Happy Friday!

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Connection Cafe

JULY 27, 2012

Multi-channel! Multi-channel! Multi-channel! Not financially committed to a second channel. Traditional : You’ve moved some efforts online but they may not be coordinated with larger fundraising and communication strategies. Second channel constitutes 5-20% direct response revenue. Shared metrics.

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Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? How can I leverage online and offline giving for better fundraising results? We can help! Please register now!

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Qgiv

MARCH 25, 2024

Planning your benefit concert To maximize your fundraising, your benefit concert should be carefully planned–from the venue to the musicians to your post-concert strategy. Once you’ve established your budget, you can set the rest of your SMART (specific, measurable, achievable, realistic, and timely) goals.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. The first step is to get organized.

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Social Media Integration Tools Tips 126

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Review ideas in your “Idea Dashboard”.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

By applying this approach to any program development or strategy and even your organization’s dashboard, your nonprofit can more innovative and get more impactful results. Again, using design-thinking facilitating methods, the process started with a presentation from the executive director on the strategy for the year and measurement.

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Neon CRM

OCTOBER 6, 2023

To sell more tickets to your nonprofit’s fundraiser, it’s going to require a multi-pronged strategy. Analyze data to identify trends, target event page improvements and marketing efforts, and make informed decisions that optimize ticket sales strategies. Use these to build your event ticketing plan and get selling!

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success.

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Nonprofit Tech for Good

DECEMBER 20, 2010

We don’t use it in our strategy now, which is telling! I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.

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Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. It’s in our org charts.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Each principle is also illustrated with some practical and tactical advice that ladders up to strategy. The principles cover strategy, learning, capacity, and organizational culture. My opening framework breaks down the strategy into strategy blocks. 6: Use social media to close the loop between online and offline action.

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The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Custom reports offer a real-time picture of your supporters across all channels. Higher Conversion Rates = Raising More Money.

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Advocacy Offline Gartner Nonprofit 88

NetWits

DECEMBER 2, 2010

E-mail Schedules & Strategies. You will also want to ensure that online communications are coordinated with offline communications such as direct mail efforts. Donors that we communicate with through multiple channels, especially channels that deliver a consistent message, have been found to be much better long term supporters.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We got started with a welcome from Liane Wong who gave an overview of the program and how it fits into the grantmaking strategy that uses a networked approach. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Momsrising Layer Cake Strategy.

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Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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Benchmark Digital Trend Report 62

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

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DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Your digital strategy defines how you use online marketing.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Aligns social media with their communications strategy and objectives.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2009

Resources to keep you thinking: What are Your Nonprofit’s Social Media Strategy by WildApricot. Answers to the below questions (and others) will help you solidify your goals overall strategy and the tactics you will use along the way. How will you measure results? What’s strategy you ask? Social Media For Nonprofits.

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NTEN

SEPTEMBER 9, 2010

The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels. Multichannel donors are more loyal than offline or online donors alone.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

” All good nonprofit strategists know that you have to begin with setting measurable goals. The guide offers up 11 strategies for your GivingDay Campaign. Create Once, Publish Everywhere: This tip is a nod to the need to use multiple channels – email, web site, offline, mobile and social.

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Neon CRM

MAY 18, 2023

A diverse and holistic fundraising strategy is crucial to a nonprofit’s success. But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Set S.M.A.R.T. Goals S.M.A.R.T.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

Note From Beth: I’m on my way to Australia and New Zealand lead a series of workshops on Networked Nonprofits and Measurement, culminating with a keynote at this year’s ConnectingUp Conference in Australia, so expect to see a few interesting guest posts. … Read More Fundraising'

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Connection Cafe

OCTOBER 30, 2017

Letting data dictate your organizational strategy should not be an option…it’s a must. Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. Your organization can gain insights into channel data.

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Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. I appointed two Twitter advocates who live Tweeted the discussion and also verbalized questions and comments from Twitter, providing a link between online and offline.

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Knowledge Seattle Social Media Measure 97

Get Fully Funded

OCTOBER 21, 2021

This process can become confusing, so keep in mind that your nonprofit doesn’t need to navigate these legal channels alone. In general, offline fundraising activities refer to phone calls, mailing solicitations, events, and other similar donation generating practices. Applying to Fundraise Online. Legal Requirements.

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Nonprofits Source

JANUARY 23, 2023

More goes into a successful Google Grants management strategy than simply writing ads and calling it day. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. Each of these agencies works with nonprofits to strengthen their Google Ad Grant management strategies.

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Tech Soup

DECEMBER 14, 2012

TechSoup’s Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more when it comes to sharing videos over social media. Here are three tools to measure audience engagement on social media. TechSoup Canada.

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Bloomerang

JULY 19, 2021

We can’t simply consider strategies as what we do; it’s necessary to consider how we do things. With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . I’m not suggesting you dump what you’re doing if you’ve got solid strategies built into your nonprofit’s DNA.

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Digital Marketing Fundraising Strategy 96

Connection Cafe

SEPTEMBER 23, 2010

I started off laying the groundwork for developing a social media plan and strategy with the first 5 tips, and then Judy shared the last 5 tips, focusing on nonprofits and raising funds. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize.

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