The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. Tag and thank them.

Support 52

Support Donor Community Retention 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

Mail 52

Mail Relationship Digital Donor 52

Nonprofit Tech for Good

JANUARY 13, 2020

3) Send to Social Media. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 4) Add to Mailing List. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause.

Action 336

Action Donation Mobile Social Media 336

NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Instead, many nonprofits simply drop donor names into boilerplate letters and direct mail pieces.

Technique 201

Technique Retention Donor Online 201

Neon CRM

AUGUST 18, 2023

Did you receive the most donations on a day you posted an impact video on social media? Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. Set S.M.A.R.T.

Campaign 98

Campaign Giving Tips Mail 98

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? While different, these concepts are related.

Fund 52

Fund Donor Strategy Search 52

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Ultimately, the goal of a membership engagement strategy is to improve member retention.

Strategy 98

Strategy Measure Social Media Metrics 98

Nimble AMS

APRIL 20, 2022

One of the simplest ways to boost volunteer engagement and retention at your association is to have leadership create meaningful connections with volunteers. Additionally, it encourages volunteer engagement and retention at your association. . Acknowledging volunteers maximizes retention. Offer mentor/mentee programs .

Associations 131

Associations Volunteer Benefit Retention 131

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ). Compare that to 36% that said social media and 19% that said print.

Practice 339

Practice Online Fundraising Nonprofit 339

The Modern Nonprofit

APRIL 18, 2023

This may involve asking them to donate, volunteer, attend an event, or share your content on social media. choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment. This may include email , direct mail, social media , phone calls, or in-person events.

Guide 52

Guide Donor Fundraising Social Media 52

Candid

NOVEMBER 30, 2022

Folks are busy, especially as the holiday season approaches, and they often need to be reminded through multiple channels and touches. For example, after your appeal letter gets delivered, think about deploying an email and social media campaign with pre-scheduled touchpoints to remind and prompt folks to give until the last day of the year.

Tips 119

Tips Giving Fundraising Profile 119

Get Fully Funded

JANUARY 24, 2024

Create a New Donor Welcome Series It’s crucial to start cultivating positive relationships with donors right from the start of their involvement with your nonprofit—after all, the average retention rate of first-time donors is under 20%. Plus, you can use automation to personalize your welcome series further.

Relationship 59

Relationship email Donor Wisconsin 59

Get Fully Funded

JUNE 14, 2023

Consider your communication channels. Consider which types of communications result in higher engagement and which channels these communications take place through. Ask your donors which channels they would prefer your nonprofit use to reach out to them. Social media. Phone call. Implement donor segmentation.

Communication 59

Communication Personal Donor Nonprofit 59

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. Use a multi-channel approach to re-engage lapsed donors Think beyond the appeal letter.

Donor 52

Donor Mail Retention History 52

CauseVox

NOVEMBER 18, 2021

Don’t Skip Direct Mail. During the Year-End Fundraising Fair session, “Direct Mail In The Digital Age” nonprofit coach Kelly McLaughlin shared that over her 12+ years of experience, she has found that direct mail is still an effective fundraising tool, especially as part of your year-end appeal. . with the promo code 50OFFYEFF.

Fundraising 81

Fundraising Social Media Sponsor Mail 81

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Social media scheduling tools.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 96

Relationship Donor Build Tips 96

NetWits

MAY 31, 2011

Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. The dominate giving channel for new donors 64 years old and younger is online — not offline. Retention rates for online donors continue to lag offline donor trends.

Benchmark 144

Benchmark Internet Report Giving 144

Neon CRM

JANUARY 25, 2024

It’s critical for member engagement and, ultimately, for member retention. Channel the audience reading your newsletter—what’s helpful to them? Say, for example, your organization launched a giveaway on social media that only members in a certain tier can enter. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

Get Fully Funded

OCTOBER 7, 2021

Focus on volunteer retention. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Direct mail. Traditional mail does still have a place in advocacy campaigns. Social media.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

DipJar

AUGUST 6, 2021

Volunteer Retention. Post your volunteer opportunities on several different channels, from social media to your website to email newsletters. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal. Improve your retention efforts using the following strategies: .

Volunteer 98

Volunteer Program Management Retention 98

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

Donor 141

Donor Strategy Retention Relationship 141

Greater Giving

JULY 18, 2023

You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. Communication preferences: Know which channels donors prefer being contacted on. Use your mailing list effectively.

Data 98

Data Donor History Demographics 98

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie! billion by 2025.

email 52

email Rate ROI Social Media 52

CauseVox

NOVEMBER 23, 2021

Additionally, strong appeals can inspire donors to share your cause in myriad ways, via word-of-mouth with friends and family, and also online, via social media and email, increasing your reach each step of the way. A Great Year-End Fundraising Appeal Sets You Up For Donor Retention.

Fundraising 81

Fundraising Articulate Audience Story 81

Pamela Grow

OCTOBER 30, 2023

having your marketing team launch a new campaign and explore a different communication channel). Achievable: Assess your current resources such as staff, budget, and marketing channels to determine whether your goal is realistic. Next, specify exactly how you will achieve the goal (e.g., Engagement level.

Analytics 52

Analytics Data Giving Metrics 52

Classy

JUNE 1, 2021

As donor retention and engagement continue to challenge the space, virtual events are a viable tool you can explore to enhance these efforts. In fact, data has found that nonprofits who are hosting virtual events are using the same channels and tactics to steward donors as they would in the in-person setting. Direct Mail (19.2%).

Virtual 62

Virtual Donor Fundraising Retention 62

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

Donor 100

Donor Giving Retention Gift 100

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention.

Action 75

Action Report Practice Fundraising 75

Bloomerang

APRIL 5, 2021

Having the lifetime value of a donor at your fingertips helps you confidently justify spending money to acquire new ones, especially if you can crack donor value by channel. . How good is our overall retention? Maximize your ‘inner circle’ and consider recruitment events or a small, targeted mailing . of gifts per year x Avg.

Donor 104

Donor Mail Gift Files 104

Qgiv

DECEMBER 8, 2022

Putting together a multi-channel marketing plan is the best way to let people know that you’re raising money for your organization’s mission. Some of your donors may prefer getting information through email rather than social media while others might like direct mail as opposed to text messaging.

Money 52

Money Raise Causes Fundraising 52

Candid

FEBRUARY 28, 2023

Mailing thank-you, birthday, or holiday cards, signed by your staff or volunteers. This multi-channel approach not only helps diversify your funding streams. Connect with people on social media platforms, like Facebook or LinkedIn. Creating short, personalized thank you videos to share with supporters.

Ideas 105

Ideas Fundraising Linkedin Grant 105

Qgiv

JULY 6, 2022

Create a multi-channel marketing strategy. When you’re reaching out, it’s best to use a multi-channel approach to get maximum engagement from your donors. Email, social media, direct mail, text messages, phone calls, and in-person conversations are all great ways of getting in touch with your donors.

Hosting 52

Hosting Giving Guide Kentucky 52

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. These journeys work best when you carry them across all your channels, including direct mail, email, social media, in-person events, digital ads , and more.

Data 95

Data Gift Relationship Interaction 95

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

Lesson 59

Lesson Fundraising Digital Test 59