Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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Twitter Google Facebook Broadcast 95

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Custom reports offer a real-time picture of your supporters across all channels. Use a powerful Facebook Ads integration.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. Here are three steps to knit those strings together into an integrated online strategy both you and your supporters will love. Step 2: Share Across Channels. Now you’ve added social media.

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Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Website: www.taprootfoundation.org.

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Social Media Foundation Examples Media 189

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

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Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

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NTEN

FEBRUARY 25, 2010

In Making Event Participants More Successful with Social Media Tools , several key findings are revealed: Event participants who adopted integrated social media tools increased their fundraising by as much as 40 percent compared to their peers who weren’t using the available online tools.

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Social Media Tools Media Social 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Ask: What existing content can be re-purposed for social channels? Review ideas in your “Idea Dashboard”.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family.

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Amy Sample Ward

NOVEMBER 23, 2011

If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them. It’s integral to the success of online efforts to recognize just where these various tools and platforms compare and where they are dramatically different.

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Care2

FEBRUARY 20, 2013

What’s missing is a way to effectively leverage FB, Twitter and the like. From Like to LOVE: Get More Action from Social Media, Thursday, February 21st. You have the perfect campaign: the right ask, the perfect target, public support. With the right tools and techniques, social media can play a critical role in your campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. Networked Nonprofit and Social Media Maturity of Practice.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Best practices for effective use of common social media tools: Facebook and Twitter. Twitter compasspoint.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

I find myself doing this on Twitter more and more. We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Offline/Online Interaction. Twitter Training Notes and Audio File. Deployment Packet.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

Twitter Photo by Jennifer Barr @rjenbarr. Yesterday, I spent most of the day offline at the Wisdom 2.0 a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience.

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Amy Sample Ward

FEBRUARY 19, 2011

If web users knew of someone else who needed help, 44 percent would ask other people in their social network to contact authorities, 35 percent would post a request for help directly on a response agency’s Facebook page and 28 percent would send a direct Twitter message to responders. That’s why the Atlanta councilman used twitter!

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Connection Cafe

SEPTEMBER 23, 2010

Make a calendar – outline all activities you want to share, plan activity that integrates with overall organization messaging and schedule them in advance (tip: make a calendar). Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

I've been on Twitter since almost the beginning and have watched charitable giving and fundraising go from the edge to mainstream. Twitter is establishing itself as a charitable giving and cause marketing channel. . We're now seeing the concept of a Twitter "Tweet-a-thon" evolve. Each tweet raises 10 cents for CARE.

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Connection Cafe

NOVEMBER 22, 2011

As Twestival founder Amanda Rose told us, $264,000 wasn't raised in one day by them on Twitter. Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. Remember to integrate your efforts. Use social media to mobilise and engage, not just take money.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

I’m curious to hear from all of you if you’ve developed a ladder of engagement and how it guides your social media integrated strategy – and measurement approach. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. If they aren’t successful, the consequences are dire.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. We saw a lot of interest and click thrus from Twitter particularly.&# They used Google Analytics to see where traffic is coming from specifically to their advocacy pages surrounding the bill and looked at Twitter retweets.

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Feeds Social Media Measure Summary 102

Connection Cafe

APRIL 14, 2017

Direct mail and other traditional fundraising channels are. And most of the growth in online is just simply cannibalization from other channels. And yes, you should post regular updates to Facebook, Twitter, and other social media channels. Whether it’s an online or offline donation, great donor stewardship is critical.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 21, 2010

It was almost five years ago to the day, that I did a webinar for NTEN on the topic and have been integrating social media into teaching and learning experiences ever since. Here's the description: Join Beth Kanter who has been teaching nonprofit technology workshops for over 15 years, both offline and online. The Topics.

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Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. ACS collects data by tracking what is happening online and offline. Fundraising channels needs to be integrated.

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Interaction Fundraising Cancer Causes 62

Care2

OCTOBER 28, 2010

• Justin Perkins offered this frogloop article about cutting-edge integrated social media strategies and multi-channel social network campaigns. (By I may have gotten a detail or two wrong but the overall point was that organizations should take steps to move from online action to offline activity.

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Tech Soup

JUNE 2, 2011

The site does have an internal system by which to do this but other methods used include deputizing members, allowing members to take collective action, and providing a customer service channel. Another facet of trust is respecting members and being consistent to the community’s core values.

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Connection Cafe

AUGUST 13, 2012

How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization? Put together a focus group or two. Qualitative research part II.

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Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Email is a critical channel. Strong in deliverability and integration.

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Tools Tech Map Case Study 100

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Encourage your offline members to donate online so you can capture their email addresses.

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Social Media Online Advocacy Media 47

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? For instance, if you are using Twitter as a key tool in your strategy Twitter followers, references to your organization and number of new followers each week demonstrate awareness growth. Was the recent direct mail you sent worth the investment?

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ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

Making it easy for people to give to a cause by integrating charitable actions into the activities, routines, and habits of daily life is brilliant. In addition to social networking infrastructure and channels, we're looking to build networked tribes of supporters and advocates all around the world.

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Causes Build Demonstration Reflection 89

NTEN

SEPTEMBER 24, 2009

Develop an Integrated Campaign. Also, turn supporters into advocates by asking them to post links to your campaign on their Facebook or Twitter pages. Use Offline Channels to Drive Online Action. Both online and offline campaigns should flow together seamlessly, inspiring constituents to adopt your cause as their own.

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DNL OmniMedia

FEBRUARY 16, 2022

Step 6: Integrate your nonprofit digital marketing and online fundraising strategies. Offline goals and campaigns. Start by ensuring you’ve got all the tools you’ll need, and then lay out specific tasks and strategies you want to pursue for each communication channel. Phase 2: The Planning Stage. Phase 3: The Execution Stage.

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Digital Strategy Create Phase 98

Nonprofit Tech for Good

MAY 18, 2013

Introduction :: Integrating Web 1.0, The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. ” As discussed in the book, Twitter Lists are a powerful way to organize the chaos of following a lot of people.

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Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Mark shared his progress around the country in YouTube videos (he’s been featured on the YouTube homepage, blog posts , and his Twitter feed. Diverse Goals.

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Advocacy Community Build Storytelling 72

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Here’s what makes SMS opt-ins a great addition to your subscriber collection avenues: They offer flexibility, allowing you to gather opt-ins offline and online.

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