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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. To Confirm Who Your Customer Is.

Marketing 246
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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

Hint: they should!) Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. 2) Review Your Goals.

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11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Custom-designed Twitter and YouTube Channel backgrounds. Hint, hint. and then studying and duplicating their methods.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

We analyzed the Top 100 Most Engaging Nonprofit Videos Per Channel and found that the most engaging content types were: Animals, kids & cuteness. You can also hint that a surprise is in store for the viewer: You’ll never believe what this puppy does when he meets the cutest newborn kitten ever! Political/controversial topics.

Video 312
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2-for-1 Webinar Special for Nonprofit Organizations

Nonprofit Tech for Good

All webinars are given by Heather Mansfield who has spent 50 hours a week for the last four years running the Nonprofit Organizations Twitter profile , the Nonprofit Organizations Facebook Page , the Nonprofit Organizations YouTube Channel , the Nonprofit Organizations MySpace , and the Social Media for Nonprofit Organizations LinkedIn Group.

Hints 195
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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

2) Cross-promote via multiple channels. Another way to work around limited organic reach on Facebook is to promote Fundraisers via your other communication channels (this approach also has the benefit of being free). Either way, be sure to include the setup link that you’ll find on your organization’s Fundraisers page.

Facebook 221
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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Fortunately, the solution is simple – be strategic!