Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery. Not yr same old social media NPO case study SLAM at #SMoP14 pic.twitter.com/j7Gp12hIRD. The panelists delivered their case studies and poems in three rounds, each with a sub-theme.

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Nonprofit Tech for Good

JANUARY 5, 2019

It’s also the top platform for 18 to 24-year-olds, with 85% of this age group on the platform (compared to just 51% for Facebook). . A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Optimize your YouTube Channel to get more subscribers. The site just reached 1.8

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Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. Fundraiser Stickers for Facebook Stories. Page Fundraisers.

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Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. Social media powerhouses Facebook and YouTube have rolled out new fundraising tools for nonprofits and individuals, to make it even easier to connect with supporters and drive donations at year-end.

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Social Media Money Raise Media 240

Volunteer Hub

JANUARY 2, 2022

According to a 2021 Nonprofit Leadership Impact Study , conducted by NonprofitPro and Hustle , two of the biggest challenges facing nonprofits in 2021 were lack of resources (40%) and staff turnover (20%). Social media channels (such as Facebook, Twitter, LinkedIn, Instagram). Word-of-mouth marketing. Community events (online).

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Technique Volunteer Online Social Media 121

M+R

DECEMBER 8, 2023

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. These are Google ads, Facebook advertising, and Google display network. A recent study has shown that 46% of respondents had used private browsing at least once.

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Track Digital Change Fundraising 104

Nonprofit Tech for Good

APRIL 22, 2013

However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year, nonprofits have now had a decade to study and experiment with social media and create systems for successfully launching and tracking the value of their social media campaigns. 47% of Americans learn about causes via social media and online channels.

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Social Media Awareness Causes Stats 278

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

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Facebook Results Change Organization 135

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 117

NTEN

SEPTEMBER 27, 2011

After Hours Posting Timing is important for a communications channel like Facebook. According to a recent study , posts outside of business hours and posts at the end of the week actually increase Facebook engagement. You'll also lose the spontaneity that is important for this type of conversational channel.

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Facebook Technology Journal Tips 98

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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M+R

JANUARY 11, 2022

The trend of fewer gifts and a larger average gift continued through this channel, though it was less pronounced than in the overall sample, and it appears that groups grew email revenue by sending more email. This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels.

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Fundraising Gift Sample Benchmark 109

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. and then studying and duplicating their methods. Custom-designed Twitter and YouTube Channel backgrounds.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2010

In addition to the report, the Foundation Center has an extremely useful aggregation site called Glasspockets that among other features let you quickly browse the social media presences of 66 foundations. What I really like is that you can compare different social channels across foundations pretty easily.

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Social Media Foundation Studies Media 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. From these questions, our national study, How Strong is Your Social Net? was created.

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Arts Social Media Studies National 110

Nonprofit Tech for Good

JANUARY 22, 2013

Unless you study Facebook, Twitter, Pinterest. I spend 50-60 hours a week studying nonprofits and social media and even with that level of absorption I still have regular “Aha! 3) Your YouTube Channel is absent of customization and branding. Many nonprofits are neglecting their YouTube Channels. Google, etc.

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Social Media Training Train Media 278

Candid

SEPTEMBER 28, 2021

The impact of social fundraising has dramatically increased in the last 18 months, giving nonprofits new channels to create reach and drive engagement. . And that’s just on one channel; think about Facebook, LinkedIn, Twitter, TikTok, and more. On Instagram alone, the average person has approximately 150 followers.

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Fundraising Pledge Awareness Social Media 122

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Audiences grew across all digital channels. We have a few fun social media events coming up, so be sure to follow @mrcampaigns on Facebook, Twitter, and Instagram to learn more. Read time: 2 minutes.

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Benchmark Hunger Headline FAQ 76

Care2

FEBRUARY 19, 2014

” A new study by Chartbeat, which measures real-time traffic for some of the biggest websites like Upworthy, said their research shows that many people aren’t reading articles that they retweet. Josh Schwartz, Chartbeat’s lead data scientist said that “Facebook shares would reflect the same pattern.”

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Studies People Social Media Measure 78

Care2

FEBRUARY 6, 2014

Dan has spent the last few years studying millions of Tweets and what resonates with people on Twitter. If you don’t have compelling content but your tweets are the recommended 100 characters, you still won’t get very far with this channel. One of the best places to go for Twitter data is Dan Zarrella at Hubspot.

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Studies Twitter Social Network Images 70

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

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Social Media Media Tips Social 138

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans). and a Facebook share graphic was born. They got 18,000 shares in under 48 hours.

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Facebook Campaign Share Social Media 127

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

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Charity Create Sponsor Sample 76

Care2

JUNE 19, 2012

According to research conducted by Social Media Today , pictures are also worth a lot of “Likes” on Facebook too. Interestingly, answering questions on Facebook are also quite popular, which signals that people still like to be engaged in more social ways and offer their opinions. Take a look at the chart below.

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Photo Facebook People Social Media 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel featured some previews from a recent research study “ How Strong Is Your Social Net? What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

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Metrics Facebook Data Measure 96

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us!

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Metrics Facebook Question Benchmark 64

Care2

JANUARY 24, 2013

Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. Finding out which people on your email list are on Facebook (without annoying them). Engaging on Facebook, converting in email. Using Facebook ads to drive online actions.

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Channel Social Media Integration Wyoming 66

Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. Read the full case study here. Read the full case study here. In 2021, Media Cause worked with 11 clients in partnership on their End of Year Efforts.

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Story Fundraising Case Study Storytelling 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7%

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email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

While the study looks at the details of consumer behavior, motivations, AND their actual social usage for three major corporate brands, the findings are useful for any nonprofit that wants to develop an accurate persona of its audiences social media use. Research Studies' They’re quietly reading. You can download the report here.

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Social Media Audience Analytics Media 126

The Modern Nonprofit

MARCH 2, 2021

The founder of the Millennial Impact Study, Derrick Feldmann, put it succinctly: “ Together, millennials and nonprofits can create solutions. This is the generation that invented Facebook. In fact, in a recent study by the McCarthy group, 84% of millennials said that they didn’t like or trust traditional marketing efforts.

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Causes Support Volunteer Generation 124

Connection Cafe

JANUARY 10, 2018

Over the next five or so years, both the communication channels and the method to donate became more online-centric. Though P2P fundraisers may have been communicating through different channels, they were mostly reaching out to the same people as they were before. And then in 2006, Facebook happened.

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Game Facebook Change Fundraising 29

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?”

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Content Strategy Tips Case Study 136

Forum One

OCTOBER 22, 2010

So folks at the Department of Health and Human Services also recently spruced up their presence on Facebook. Given that over 100 million Americans have Facebook accounts and half of those log in daily, this is a smart move. The first two are standard for Facebook Pages — no programming required. The Page includes six tabs.

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The Modern Nonprofit

APRIL 18, 2023

Use existing sources of information to complement your primary research This may include academic studies, reports from other nonprofits, government data, or articles and publications relevant to your cause. choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment.

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Guide Donor Fundraising Social Media 52

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute.

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Social Media Media Guide Social 52