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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. If you find the changes confusing, my upcoming webinars on Facebook and Facebook Apps will discuss and demonstrate click-by-click these changes as well many others.

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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter.

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Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.