Media Cause

AUGUST 31, 2021

Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. If an organization is utilizing paid Google Search ads, they will always show above a Google Ad Grant campaign when focusing on the same keywords and search terms. .

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Channel Digital Marketing Phase 52

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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Practice Fundraising Guide Channel 244

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Mail Channel Strategy Fundraising 62

Nonprofit Tech for Good

AUGUST 29, 2022

They appeal to those who may be interested in volunteering because they enjoy helping others or have a personal connection to the cause that the organization supports. Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. There are many ways to recognize your volunteers.

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Volunteer Management Tips Application 276

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. Let’s use email as an example.

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Analytics Marketing Taxonomy Module 169

CauseVox

AUGUST 10, 2021

Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline.

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Examples Create Fundraising Cancer 97

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. They will be representing your organization. You might even begin your search by following related hashtags on social platforms or industry forums. Look outward.

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YouTube Industry Leadership Podcast 221

Qgiv

NOVEMBER 17, 2022

This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. Amongst the many tools nonprofits can benefit from, fundraising tools, CRMs, and marketing tools are the must-haves for organizations seeking success. Nonprofit Tools.

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Platform Guide Fundraising Nonprofit 52

Media Cause

OCTOBER 17, 2022

And it doesn’t stop at your website—many social media platforms are adjusting their algorithms so that hashtags are no longer king—instead, users can search and be found based on copy in the captions. Instagram is 4th most popular social platform with 2.9 Research your keywords on the platforms. With over 5.6 billion users.

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Content Channel Search Case Study 52

Bloomerang

MAY 26, 2022

Ask them to spread the word about your organization amongst their family members and friends. For example, offer a free branded t-shirt to volunteers who bring a friend to a volunteer opportunity, or to donors who invite a loved one to a fundraising event. Compile a list of prospects based on donors to other organizations.

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Donor Organization Nonprofit Volunteer 119

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Social Media Guide Media Social 97

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. But are you using your online tools effectively enough to connect with donors?

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Platform Donor Online Social Media 52

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. For example, Heal the Bay : Create a custom Collection for your communities. Tag your products in Stories and Posts.

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Facebook Los Angeles Online Effective 280

Allegiance Group

APRIL 15, 2024

Donor retention is how many donors continue to support your organization year over year. For example, you might attract 150 new donors and retain 55% of your existing donors within a year. Select communication channels and advertising platforms for the campaign. Nonprofits usually report retention as a percentage.

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Fund Donor Strategy Search 52

Nonprofit Tech for Good

JANUARY 5, 2019

It’s also the top platform for 18 to 24-year-olds, with 85% of this age group on the platform (compared to just 51% for Facebook). . Pew Internet reported that over half of YouTube users say that the platform is at least “somewhat important for helping them understand things that are happening in the world.”.

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YouTube Money Raise Nepal 266

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Storytelling Digital Channel Profile 302

Media Cause

APRIL 15, 2024

If you want to know why every nonprofit organization should have a MarTech stack, read the second blog here. But, how does an organization begin to piece one together? A few questions to consider include: How do we organize information about our donors, volunteers, members, and constituents? Where is that information stored?

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Build Map Platform Integration 59

Candid

DECEMBER 12, 2022

So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

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Video Support Tips Audio 105

Achieve

MARCH 24, 2022

perfectly suited for any size organization: Shoe Drive Fundraisers. As we explore these different fundraising opportunities, be sure to consider the resources they take to host, their main strengths and weaknesses, and how you can adjust each idea to suit the needs and goals of your organization. . fundraising ideas. Crowdfunding.

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Ideas Organization Fundraising Gift 59

Nonprofit Tech for Good

JANUARY 24, 2019

Choose someone within your organization that can be responsible for heading up the program. Choose the right platform. It’s never been easier to get started on an online fundraising platform. It’s never been easier to get started on an online fundraising platform. Encourage the power of the share.

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Program Practice Fundraising Platform 279

The Modern Nonprofit

JANUARY 2, 2024

They serve as powerful tools for building trust and authenticity, showcasing real-life impacts of your organization’s work. Impactful Testimonials The most powerful testimonials are those that are relatable, specific, and convey a clear before-and-after transformation due to your organization’s intervention.

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Story Guide Support Analysis 104

Volunteer Hub

JANUARY 2, 2022

Is your organization struggling with online volunteer recruitment? If your organization is dealing with these challenges moving into 2022, recruiting volunteers can help provide much-needed support for your organization’s initiatives, and be a valuable resource towards your mission. 2022 is here! Word-of-mouth marketing.

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Technique Volunteer Online Social Media 121

EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

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Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

APRIL 23, 2019

A flexible and scalable nonprofit CRM is at the center of an organization to enable the highest return on their cause initiatives. There is no shortage of CRM’s in the market that sell to nonprofit organizations. It is important to look at the platform the CRM system is built on. Is the technology popular in the market?

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Metrics Nonprofit Profile Platform 261

Nimble AMS

SEPTEMBER 20, 2022

With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the member experience with your online community platform. Leadership team : Get your association leaders involved in your online community platform.

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Community Online Guidelines Retention 133

Nonprofit Tech for Good

AUGUST 19, 2023

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. They can show some love for your organization quickly, no matter where they are in the world.

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Donation Digital Online Giving 219

Whole Whale

DECEMBER 8, 2020

The most common is through the Google For Nonprofit YouTube program which allows nonprofit channels to integrate donation links into cards, end-screens, and Channel links. This is the most effective way to raise money as it allows people to donate directly through the YouTube Platform and not leave the site.

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YouTube Money Raise United Kingdom 98

Nimble AMS

APRIL 21, 2023

Your organization does much to advocate for industry issues—petitioning local and federal level politicians to generate support for association-backed programs. Some examples of social media assets can include images, videos, photos, hashtags, and thought leadership topic ideas. Leverage your online community.

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Advocacy Online Guidelines Social Media 118

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Here’s what three of our expert partners said! That is a big difference!

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Gift Consultant Audience email 207

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines. Monitor important dates : there are numerous awareness days that are relevant to your organization.

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Calendar Social Media Content Media 278

EveryAction

JULY 3, 2023

That means now is the perfect time to take stock of where your organization stands, especially as we head into the always-busy year-end giving season. What will be the most important strategic asset for your organization at end-of-year and for years to come? Which strategies have worked well to keep donors engaged with your mission?

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Virtual Site Support Fundraising 190

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Online giving is one of the fastest-growing donation methods. Let’s get started.

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Mail Integration Digital Strategy 75

Nonprofit Tech for Good

APRIL 2, 2023

With that being said, ChatGPT is still an exceptional resource for nonprofits, and we’re excited to explore all of the ways it can benefit your organization! 6) Sharing Impact With just a few details about your organization, ChatGPT can write boilerplate language about your impact, mission, and programs.

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Tools Fundraising Analytics Analysis 361

Classy

MAY 12, 2021

Social media drove 51% of donation traffic to the Classy platform in 2020. . The following seven steps help you navigate the confusion about what to post on which channels and when. Each week, check in to confirm your posts are timely and relevant to your organization. Look at Examples to Inspire New Ideas. The result?

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Social Media Template Marketing Create 99

Media Cause

NOVEMBER 15, 2022

They can give your nonprofit a deeper understanding of direct and organic traffic. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. Examples include Facebook, MarketingCloud, Instagram, etc. .

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Guidelines Track Practice Analytics 52

Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. Most ad platforms (Facebook and Google) will let you set them up automatically on your links. You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Example: utm_source=facebook. Term (utm_term).

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Donor Track Campaign Facebook 298

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. For example, let’s say that your nonprofit is trying to raise more funds by securing more matching gifts. Choose your digital marketing channels. Measurable.

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Digital Marketing Create Social Media 59