Nonprofit Tech for Good

MARCH 21, 2019

It’s hard to deny that social media has forever created a fundamental shift in the way we engage with each other. And this applies to nonprofits in a big way. But what exactly is social fundraising? . Social fundraising is when people (supporters, donors, evangelists, fundraisers, etc.) However, this isn’t entirely true.

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Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. The numbers don’t lie! But what about reach?

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The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Fundraisers have other metrics available.

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Nonprofit Tech for Good

APRIL 5, 2024

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Top Nonprofits

MARCH 4, 2021

From targeted ads on social media to emails from websites they bought one thing from years ago, how can you ensure that your nonprofit’s online marketing efforts shine through the noise? A tried and true method of increasing marketing efforts is to use a multi-channel approach.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. On social media, pair your posts with a link to your donation form.

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Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. But your staff members can’t always afford to spend time writing emails to donors on top of their other responsibilities. That’s where email automation comes in. What is Email Automation? Let’s dive in!

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Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! What is a PSA? About the Sponsor.

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Nonprofit Tech for Good

AUGUST 29, 2022

Volunteers are a lifeline for many nonprofits. million volunteers are currently needed to support nonprofits (VolunteerMatch). The challenge that many nonprofits experience is that volunteers start out excited, but the excitement soon fades, and so does their participation. More than 10.4 Select the Right Tools. Let’s get to it!

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Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. It’s official.

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NonProfit PRO

OCTOBER 13, 2022

Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.

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Candid

MAY 14, 2024

It’s also the perfect time to do a social media audit for your nonprofit organization. A social media audit involves reviewing your organization’s complete social media presence, not just analyzing the metrics (to learn about assessing metrics, read my article on creating a social media plan ).

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Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Yet, it is in the best interest of nonprofits with online shops to get involved in the holiday shopping season. Already have a shop?

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Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. How to make the transition to virtual events, social fundraising, and livestream everything. It’s time to talk integrations, nonprofit friend. If you’re sending individual emails to your donors, don’t stop.

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Nonprofit Tech for Good

APRIL 21, 2022

A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. Thankfully, there are plenty of effective and thoughtful ways that nonprofits can show donors the impact of their donations: 1) Give thanks. Whether with an email or a text message (or even a phone call!),

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Nonprofit Tech for Good

APRIL 18, 2022

Two years of pandemic fundraising have made online fundraising mainstream for most nonprofits. Simply being recognized by the IRS as a nonprofit organization does not permit you to fundraise. But if you use online methods such as email or a website “donate now” button to fundraise, in which states are you soliciting? .

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Care2

APRIL 28, 2023

Email marketing is a reliable staple of most nonprofits’ outreach strategies. Compared to other messaging channels like social media and direct mail, email allows nonprofits to communicate directly with supporters and send messages in a matter of seconds.

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Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. That’s where RoundUp App comes in. Pick a launch date.

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TechImpact

APRIL 14, 2014

Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission. Dedicate space for email signup.

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NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. .

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. But did you know it’s also a great way to acquire new donors for your nonprofit? That’s right! Want to go the extra mile?

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Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What is multi-channel fundraising? Why should I use a multi-channel approach? Social media. Direct Mail.

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M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . The new feature helps users prevent senders from knowing when they open an email.” from getting information about whether and when subscribers open emails.

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. It lets nonprofits sift through lots of data.

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EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

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Bloomerang

JUNE 3, 2024

As we know, nonprofits face unique challenges, but they also have opportunities. These amazing organizations are committed to social change and making the world a better place. The fact is that supporters aren’t getting anything tangible in return for their nonprofit support.

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Kindful

MARCH 22, 2021

That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Evaluate your current strategy for collecting email subscribers.

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Qgiv

SEPTEMBER 1, 2021

If your nonprofit is participating this year (and you should be!), What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations.

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TechImpact

MARCH 7, 2014

Social media continues to take greater stake in every nonprofit’s marketing, public relations, and advertising strategies. With 10+ major, free, social networking channels to take advantage of, nonprofits have a smorgasbord of opportunities available to connect with constituents, donors, and potential volunteers.

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Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Classy

MAY 12, 2021

Your nonprofit social media presence doesn’t have to be a stressful part of your job with a social media plan to simplify content creation. Social media drove 51% of donation traffic to the Classy platform in 2020. . Social media usage is growing rapidly among 4.7 Your unique nonprofit social media strategy.

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Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Adjust your messages based on the supporter’s relationship with your nonprofit.

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Nonprofit Tech for Good

DECEMBER 11, 2020

Partnership Manager at Harbor Compliance – a leading provider of compliance solutions for nonprofits. Her more than 30 years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. 2) Social Media . By Sharon Cody, J.D.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. Many nonprofits overlook engagement as a valuable metric. 3) Engagement.

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Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

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