Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What is multi-channel fundraising? Why should I use a multi-channel approach? In fact, you shouldn’t! .

Mail 64

Mail Channel Strategy Fundraising 64

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients.

Statistics 97

Statistics Fundraising Metrics Mail 97

Bloomerang

MAY 20, 2024

In the dynamic world of nonprofits, managing supporters effectively often feels like juggling too many tasks at once. But our all-in-one giving platform makes it easy to cross-cultivate donors and members, ensuring you understand their journey and can engage them in a more personalized and effective way.

Management 113

Management Profile Analytics Track 113

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”.

Donor 237

Donor Effective Fundraising Blackbaud 237

Nonprofit Tech for Good

MAY 8, 2020

She is also the Founder and CEO of Liz Ngonzi Transforms , a boutique international consulting firm that provides consulting, executive coaching, and training services that enable social sector leaders and entrepreneurs to increase their impact and reach their potential. Storytelling is core to how we as human beings communicate.

Storytelling 295

Storytelling Digital Channel Profile 295

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52

Metrics Impact Guide Literacy 52

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. So, if you know you want to attract high-impact donors and retain them, turn to the data in your CRM.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Qgiv

MARCH 11, 2022

It’s the foundation that enables you to articulate your organization’s mission and channel the inspiring stories of those whom you’ve helped. Bottom-of-funnel activities – For increasing impact. Now is the time to fine tune to really help your supporters be more effective. Analyze your “Donate” page. Donor community?

Marketing 98

Marketing Strategy Impact Exercise 98

ASU Lodestar Center

FEBRUARY 10, 2021

However, according to Yale Insights, when it comes to nonprofits, only 11% view their organizations’ approaches to digital as highly effective. Clearly there is a gap between what nonprofit organizations identify as priorities and how they rate their effectiveness with technology. CRM system, online fundraising platform, etc.)

Impact 52

Impact Technology Arizona Channel 52

Bloomerang

MAY 22, 2024

We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports. This frictionless experience not only increases conversion rates but also encourages spontaneous giving, as individuals are more likely to act when the process is convenient and hassle-free.

Storytelling 80

Storytelling Digital Integration Blended 80

EveryAction

JULY 31, 2023

This empowers qualifying individuals to double the impact of each dollar they give, ultimately enabling nonprofits to do more with the funds they raise. Knowing their contributions have double the impact drives many nonprofit supporters to give⁠—and to give in larger amounts. Maximize corporate philanthropy funding.

Gift 201

Gift Guide Calendar Philanthropy 201

Nonprofit Tech for Good

APRIL 2, 2023

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. The tool can draft stewardship emails, create impactful copy for annual reports, and even generate speeches for stewardship events.

Tools 360

Tools Fundraising Analytics Analysis 360

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. “At So, too, do the tools available for gauging its effectiveness.

Test 52

Test email Spam United States 52

Byte Technology

NOVEMBER 18, 2015

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. In fact, he notes that email has the highest return on investment of any marketing channel—incredibly $40 for every $1 invested.

email 100

email Campaign Effective Fundraising 100

sgEngage

NOVEMBER 14, 2023

In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Impactful multi-channel marketing.

Integration 82

Integration Data Nonprofit Platform 82

DipJar

JANUARY 23, 2023

From increasing donors’ impact to forming valuable corporate partnerships, you can open up the door for greater community outcomes just by promoting matching donations. They often match at a dollar-for-dollar rate, doubling the original donation. Let’s dive in! What Is Donation Matching? What Is Donation Matching?

Donation 52

Donation Impact Guide Ratio 52

The Modern Nonprofit

MARCH 26, 2024

Preparation is key To effectively retain emergency donors, you must have a solid foundation in place. Effective Communication During Emergencies During emergencies and disasters, timely and effective communication is critical for connecting with donors and providing real-time updates on relief efforts.

Support 52

Support Donor Community Retention 52

M+R

DECEMBER 8, 2023

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. When does this go into effect? Typically we see the highest rate of iOS adoption around the holidays, when people are receiving new devices preloaded with iOS 17 as gifts.

Track 103

Track Digital Change Fundraising 103

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Bloomerang

SEPTEMBER 15, 2023

The illusion of a low processing rate At a quick glance, some payment vendors might seem to provide remarkably low credit card rates, which could seem like the best choice. Monthly fees: Some vendors charge monthly subscription or service fees, which can accumulate over time and negatively impact the nonprofit’s bottom line.

Action 52

Action Rate Awareness Method 52

Nonprofits Source

FEBRUARY 22, 2024

You may also include links to stories about your nonprofit’s impact to show visitors that you’re trustworthy and successfully working toward your goals, as well as clear CTAs for whatever conversions you are trying to get from your visitors. Bounce rate. Conversion rate. Events page. Traffic sources.

WordPress 52

WordPress Content Strategy Create 52

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

Digital 130

Digital Advocacy Fundraising Channel 130

Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Until next time, keep making a difference and watch your impact grow! Listen on the go with the Spotify playlist here.

Podcast 92

Podcast Fundraising Storytelling Culture 92

Neon CRM

NOVEMBER 29, 2023

Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities. As we’ll outline below, the time of day our clients sent emails on GivingTuesday did not have a direct impact on when donors made gifts.

Lesson 52

Lesson North America New York Kentucky 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Make sure that your goal is relevant to your overall mission and that it will help you improve how you make an impact. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

sgEngage

MARCH 22, 2022

Furthermore, focusing on retaining donors is also far more cost-effective than navigating a constant need to acquire more support. Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Personalize all appeals .

Retention 100

Retention Communication Donor Strategy 100

Allegiance Group

OCTOBER 3, 2022

To find your organization’s donor retention rate, divide the number of renewed donors this year by the total number of donors last year. In other words, if you had 123 renewed donors out of 300 total donors from the previous year, your retention rate would be 41%. How is retention measured? Why do donors continue to give?

Retention 52

Retention Donor Rate Mail 52

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

Neon CRM

AUGUST 11, 2023

Retaining your donors is the most sustainable, cost-effective way to raise money. Relying on a handful of major donors for your revenue is risky: Losing one or two of those donors can have a dramatic effect on your annual fundraising. If those new donors never make a second gift, that return on your investment won’t grow.

Retention 98

Retention Donor Gift Template 98

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Which strategies were most effective at attracting first-time donors? Select communication channels and advertising platforms for the campaign. Evaluate past fundraising and acquisition campaigns.

Fund 52

Fund Donor Strategy Search 52

Forum One

MARCH 20, 2024

Finding cost-effective ways to launch new services, having the ability to iterate quickly, providing non-resource intensive access to remote and underserved communities, and creating the most accessible and secure experiences possible, just to name a few. Should you consider Composable Architecture for your next digital solution?

Digital 91

Digital Experiment Drupal API 91

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral. 5000 Voices.

Social Media 97

Social Media Guide Media Social 97

Volunteer Hub

MAY 5, 2023

By focusing effort on improving and optimizing processes, nonprofits can build a better volunteer experience that attracts and retains volunteers, leading to greater impact and success in achieving their missions. Effective communication improves experience. Nonprofits need to understand that. and that figure continues to grow.

Volunteer 95

Volunteer Experiment Tips Training 95

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. For the first email, we lightly edited an impact report style message that had previously only launched to UCS’s monthly donors.

Fundraising 52

Fundraising Test Advocacy Metrics 52

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates?

America 105

America Digital Audience Channel 105

Get Fully Funded

JANUARY 24, 2024

Giving impact labels. Suggesting giving amounts can feel arbitrary, so ground those amounts with tangible outcomes through impact labels. Event Marketing According to Funds2Orgs, the most profitable fundraisers are well-marketed through various promotional materials and channels. Bounce rate. Conversion rate.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Bloomerang

JANUARY 7, 2022

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years. How to Calculate Donor Retention .

Retention 86

Retention Donor Guide Rate 86