The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

Support 52

Support Donor Community Retention 52

Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in. Let’s dive in!

Relationship 59

Relationship email Donor Wisconsin 59

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. You have heaps of data.

Donor 88

Donor Social Media Websites Content 88

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Ensure communication is a two-way street

Retention 100

Retention Communication Donor Strategy 100

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. Integrating Marketing Channels .

Digital 75

Digital Marketing Donor Channel 75

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

Retention 86

Retention Donor Guide Rate 86

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. This fundraising metric shows us that, while digital appeals are a great way to reach donors, direct mail should still have a place in your fundraising strategy. You’ve likely heard the phrase, “Numbers aren’t everything.”

Statistics 97

Statistics Fundraising Metrics Mail 97

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. By solidifying a methodology for donor management, nonprofit organizations can optimize donor investment and engagement and identify areas for growth.

Management 52

Management Donor Blackbaud Retention 52

TechImpact

JULY 16, 2014

The answer lies in the way nonprofits are catering o the demands of its donor network. Nonprofits are leveraging the power of technology to store more information around their donors, to better meet their expectations, and cater to what they’re looking for. But what are donors looking for? Communication frequency. Home or cell?

Donor 237

Donor Effective Fundraising Blackbaud 237

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. The click-through rate for mobile fundraising messages was 6.3

Mobile 130

Mobile Digital Fundraising Advocacy 130

Achieve

APRIL 28, 2022

If you’re looking for your donors, they’re probably on the internet. With so much time on the world wide web, bombarded by advertisements, most people have become increasingly immune to and skeptical of even the most innocent donor outreach campaign. Keep track of your online donors. . Ask supporters open-ended questions.

Donor 59

Donor Tips Online Gift 59

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

Channel 52

Channel Marketing Donation Giving 52

EveryAction

DECEMBER 2, 2022

After 10 years of this special giving event, donors recognize this day as an opportunity to take action for social good and show up for the causes they care about: GivingTuesday 2022 resulted in a very generous $3.1 billion raised by 37 million donors for organizations and causes across the United States. and 10 p.m.

Celebrate 194

Celebrate United States Paypal Reflection 194

Nonprofit Tech for Good

MAY 8, 2020

billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Recent data indicates that there are in excess of 1.5 2) Information Hub.

Storytelling 289

Storytelling Digital Channel Profile 289

Bloomerang

MAY 22, 2024

We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports. The best part: You can integrate Bloomerang into your Storyraise report , meaning you get donations and learn about your donors all in one platform.

Storytelling 81

Storytelling Digital Integration Blended 81

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. For these reasons and more, direct mail donor acquisition works. The Benefits of Direct Mail for Donor Acquisition What’s so appealing about direct mail? Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Roundtree

FEBRUARY 23, 2022

6 Ways to Improve Your Donor Emails. Email remains one of the most important channels of communication. How can your organization send donor emails that improve open and click rates? #1: If you try to tell donors five things, they’ll remember zero things. Your donors are busy. 1: Say less.

email 52

email Donor Denver Spam 52

Achieve

JUNE 1, 2023

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Certain times of the year put donors in a charitable mood, leading them to give more.

Donation 52

Donation Donor Giving Demographics 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. So, what do you think?

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

Tools 359

Tools Fundraising Analytics Analysis 359

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Warm up your donors and remind them that their support matters — that you matter. Your donor newsletter. What channels did you use last year? What’s your renewal rate? What do you want your donor to do ?

Free 88

Free Fundraising Mail Nonprofit 88

sgEngage

NOVEMBER 14, 2023

Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. These changes can be expressed by KPIs such as lower hospital readmission rates, higher patient satisfaction rates, and more. Nonprofit Data Integration Data integration opens the door to collaboration. Enhanced security.

Integration 82

Integration Data Nonprofit Platform 82

Bloomerang

NOVEMBER 8, 2023

Focus on a clear and compelling message that resonates with your donors. Also, define specific fundraising goals for your campaign and communicate them to your donors. Send out an email campaign to your current donors, volunteers, and board members. The unsubscribe rate also dropped by 26%. Segment your donor list.

Strategy 58

Strategy Social Media Rate Gift 58

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Did they come to you as an advocate, or were they a donor first?

Digital 130

Digital Advocacy Fundraising Channel 130

Nonprofit Tech for Good

APRIL 23, 2019

But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. So what is at the core of reaching new donors, retain existing donors, increase efficiency to support a cause?

Metrics 261

Metrics Nonprofit Profile Platform 261

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Around 42% of donors prefer to hear from nonprofits via emails.

email 84

email Marketing Spam Rate 84

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. This database will reveal your customers’ traits, preferences, buying patterns, and more, helping you develop donor-driven engagement strategies. Perform market research.

Map 52

Map Digital Business Marketing 52

Bloomerang

JULY 26, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. You are not your donors! Is it optimized for mobile?

Strategy 142

Strategy Online Fundraising Plugin 142

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive. Research backs this up.

Test 52

Test email Spam United States 52

Bloomerang

MAY 15, 2024

Your best board members are like a treasure trove of expertise—guiding decision-making, fueling innovation, and opening doors to resources and networks that would otherwise remain out of reach. Your donor pool. Your donors are already invested in your success and may want to be more involved as board members.

Nashville 81

Nashville Fun Celebrate Leadership 81

Bloomerang

JANUARY 3, 2022

This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors .

Evaluation 113

Evaluation Metrics Campaign Fundraising 113

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Is the donor renewal rate low?

Fundraising 336

Fundraising Mail Law Donation 336

Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. To set effective goals, use the S.M.A.R.T

Guide 52

Guide Fundraising Mail Metrics 52

Bloomerang

OCTOBER 16, 2023

Before you ask, tell your donors the impact they made this year. Your communications are a mirror to your donors. Host a thank-a-thon Put simply, this is when you gather a group of volunteers (preferably board members) to call and thank donors. Here’s the simple, three ingredient recipe for a great donor thank-a-thon : 1.

Gift 105

Gift Script Phone Voice 105

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. Additionally, audiences are likely to open and engage with direct mail.

Mail 52

Mail Fundraising Nonprofit Channel 52

DNL OmniMedia

MAY 25, 2022

Fundraising and Donor Analytics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Allegiance Group

MAY 1, 2024

Just as the previous year was a complex year for nonprofits, it was also a complicated one for individual donors. Understand the Power of Data Leveraging data to understand your donors is critical because it allows your nonprofit to drive the strategies that connect your cause to your donors’ passions.

Campaign 52

Campaign Guide Fundraising Storytelling 52