sgEngage

APRIL 10, 2023

Thanksgiving holiday each year, meaning that nonprofits have almost an entire year to analyze their data from this past Giving Tuesday and start planning for 2023. When you start Giving Tuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy based on previous campaigns.

Demographics 72

Demographics Retention Donor Research 72

sgEngage

MAY 27, 2021

When you start GivingTuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy with a better chance of success. You’ll have the guidance of data and research, rather than having to rely on the “throw things at the wall and see what sticks” approach.

Giving 119

Giving Retention Metrics Demographics 119

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy may outline different recognition tiers by gift amount ($50 donations receive a shout-out in your newsletter, and $250 donations receive a plaque, for example). Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. Teaching them something.

Donor 98

Donor Strategy Nonprofit Phone 98

AccelEvents

JULY 6, 2021

For example, if using virtual event software , you can gain access to a large database of event statistics. Employ lead capturing and lead retrieval mechanisms at each stage of the marketing funnel and synchronize data with a CRM platform. Not all channels perform equally, so adjust as the data suggests. .

Guide 95

Guide Virtual Registration Integration 95

Achieve

OCTOBER 6, 2023

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Let your data lead the way. Conversion Rate Once your organization has a bustling community of supporters on social media, how do you channel their enthusiasm into meaningful impact?

Social Media 52

Social Media Metrics North Carolina Media 52

Neon CRM

NOVEMBER 30, 2023

14 Tips for Nonprofit Storytelling In a study by researchers Dan and Chip Heath, only 5% of people could recall statistics from a presentation they’d just heard. Make sure the stories you tell aren’t full of data with the people impacted as a footnote—let humanity be the center of your stories. This relates to our next point.

Storytelling 52

Storytelling Guide Nonprofit Story 52

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. This will help you determine the effectiveness of each channel.

email 182

email Marketing Strategy Track 182

Allegiance Group

JUNE 7, 2023

These new statistics confirm fears that the pandemic and economic downturn could impact charitable giving negatively. These statistics show the real-world implications of this decrease: Between 2004 and 2014 alone, median donation values dropped by approximately $140 per household , according to the Nonprofit Quarterly.

Donation 52

Donation Practice Fundraising Gift 52

sgEngage

APRIL 19, 2023

More than likely, you’ve been using your fundraising technology to collect data and build detailed donor profiles in your CRM. Here are a few ways you might uncover your donors’ employment details for those whose information is not already on file: Collect employment data within donation forms. Consider an employer appends service.

Build 74

Build Giving Strategy Tips 74

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. In fact, Double the Donation’s fundraising statistics show that 63% of donors in the U.S. Online fundraising. Make giving easy.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Get Fully Funded

FEBRUARY 2, 2022

In fact, people are much more likely to remember a story (63%) than a statistic (5%) according to research from Stanford University. Storytelling can be used in your email newsletters, social media posts, speeches at events, on your website and more. Store donor data. With robust donor software you’ll be able to: .

Communication 52

Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

In fact, people are much more likely to remember a story (63%) than a statistic (5%) according to research from Stanford University. Storytelling can be used in your email newsletters, social media posts, speeches at events, on your website and more. Store donor data. With robust donor software you’ll be able to: .

Communication 52

Communication Strategy Storytelling Social Media 52

ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Nonprofits benefit from data collection to sort and track donors and personalize messaging. Be strategic.

Digital 52

Digital Technology Giving Arizona 52

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Use statistics to vividly demonstrate the scale of the problem being addressed. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Are you tired of feeling like a wee fish in the vast ocean of social media? It’s time to shift gears and give email the attention it truly deserves. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

JULY 23, 2012

Pitch to Your Website, E-newsletter, Blog, and Print Materials. This new page should then be linked near the e-newsletter subscribe option on your website and blog. page in your e-newsletter (80 percent of new group text subscribers come from email lists!) Add a “Subscribe to Receive Text Alerts!” event announcements.

Group 210

Group Practice Mobile Nonprofit 210

Get Fully Funded

JANUARY 27, 2022

You likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. For instance, do you want website visitors to donate, volunteer, become advocates , or sign up for your newsletter? Use your CTAs to encourage supporters to take actions that align with your nonprofit’s goals.

Action 64

Action Guide Language Test 64

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Dive deep into the issues your nonprofit addresses, providing insights, success stories, statistics, and practical solutions. Furthermore, online forms offer the advantage of real-time updates.

Websites 52

Websites Calendar Registration Nonprofit 52

Qgiv

OCTOBER 27, 2021

In fact, according to our statistics , donations made on a branded donation form are, on average, 38% larger than contributions made through a generic PayPal page. Well, text fundraising is an easy way to add another revenue channel to your organization’s overall efforts. The trick is making sure you’re using that captured data.

Platform 52

Platform Online Fundraising Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105

Nonprofit Tech for Good

AUGUST 24, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. Based in the U.K.,

Fun 277

Fun Resource Audio Stats 277

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. On social media, a conversion might be a donation, a sign-up for a newsletter, or attendance at an event. Fundraising. Conversions.

Social Media 52

Social Media Media Guide Social 52

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

newsletters, social media, blogs, annual reports, etc.). Your communication strategy should be a combination of both financial + social impact metrics, and should consider statistics and personal stories that convey your impact. Collect this content from Day 1, and share through all your channels, as outlined above.

Measure 50

Measure Impact Program San Francisco 50

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. Newsletter open rate of 19 percent, click-through rate (CTR) of 3 percent in their last quarter in the program. You’ve probably seen the statistics. No matter your size and your resources, the time has never been better to invest in the online channel.

Convio 76

Convio Mail Newsletter Game 76

3rd Sector Labs

NOVEMBER 13, 2014

The root cause of bad data management for any organization – for-profit, nonprofit or government – can usually be found in the data management paradigm itself. The most damaging data management paradigm – one that is commonly found among nonprofits – is what I call “the daisy chain of bad data management.”

Data 160

Data Management Synchronous Database 160

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. This sort of data-driven decision-making is becoming more critical to success and requires having staff with the skill set to interpret data. Hire, train, bribe, beg, and experiment until you have the in-house skill sets you need to focus on data-driven decisions.

Technology 52

Technology Adwords Analytics Analysis 52

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data. Then let’s get started!

Donor 52

Donor Management Guide Retention 52

Nonprofit Tech for Good

DECEMBER 28, 2021

Next, write an article with your data and personal stories interwoven. The best place to start is by writing an article that weaves together your data and personal stories. Finally, share your campaign on all available channels. Update your website and donation pages with these new facts, figures, and statistics!

Donor 296

Donor Stats Donation Story 296

NTEN

MARCH 19, 2009

You've probably already heard statistics like these floating around at various conferences and presentations. And there really hasn't been a lot of data. Well, this report has some pretty telling data. Secondly, four years is not a lot of data. The report has a small subset of organizational data.

Attention 36

Attention Metrics Online Fundraising 36

NTEN

JUNE 18, 2009

In order to maker sure your content matches your stakeholders interests, you must track activity and make changes based on that data. When we reviewed their website statistics, we found that nobody ever visited that calendar. Tags: email Newsletter NPTech NTEN online communications websites. I know I would. www.johnkenyon.org.

Communication 57

Communication Online DC Wiki 57

Connection Cafe

JANUARY 22, 2016

According to the latest statistics from the Urban Institute , donors gave over $350 billion in 2014, a five percent increase from 2013. And with 2015 data on the way, I’m sure we’ll see similar increases in people’s generosity this year. We know people like to give.

Foundation 20

Foundation Community Fund Donor 20

Connection Cafe

JANUARY 22, 2016

According to the latest statistics from the Urban Institute , donors gave over $350 billion in 2014, a five percent increase from 2013. And with 2015 data on the way, I’m sure we’ll see similar increases in people’s generosity this year. We know people like to give.

Foundation 20

Foundation Community Fund Donor 20

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. Helps data integrity (verify mailing address; find out interests). #3 When looking at test results, make sure you achieved statistical significance. Nonprofits can learn from email campaigns corporate marketers are sending. Simple enough?

email 48

email Campaign Test Benchmark 48

Neon CRM

MAY 18, 2023

Donor Data is a Top Priority Track Performance Using KPIs Prioritize Donor Stewardship Use Technology to Automate Processes Set S.M.A.R.T. Donor Data is a Top Priority When conducting any sort of fundraising campaign, you need to make sure you are working with data about your donors.

Raise 98

Raise Strategy Help Fundraising 98

Bloomerang

AUGUST 5, 2021

Analyze your email data and determine whether your content is mobilizing people to take action. How do we use statistics about open rates right now? Your organization needs to test what day and time is best to send out your newsletter. Roomba the Data. Good data hygiene—maintaining a clean email list—is crucial.

email 131

email Change gMail Rate 131

Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. Engaging supporters across many channels. Contact Us!

Digital 52

Digital Marketing Channel Nonprofit 52