Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. That said, here are five ways to do so using social media: 1) Blog, blog, blog! Consequently, so has my ROI.

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Newsletter Social Media Build Media 254

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Social Media Metrics North Carolina Media 52

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Social Media Relationship Donor Media 52

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

Social Media 270

Social Media Social Media Tech 270

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Traffic sources. Bounce rate.

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WordPress Content Strategy Create 52

Nonprofit Tech for Good

MAY 3, 2011

Title: Social Media for Social Good: A How-To Guide for Nonprofits. Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. Chapter 1 Websites, E-newsletters, and “Donate Now” Campaigns.

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Social Media Content Social Chapter 202

Nonprofit Tech for Good

NOVEMBER 22, 2021

Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. Here are some techniques to promote it on social media. For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels.

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Facebook Los Angeles Online Effective 275

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

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Content Marketing Strategy Fundraising 126

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 117

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 222

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Marketing is not just about producing powerful content and sharing it on your platforms. Do many of your donors prefer receiving updates on social media?

Digital 59

Digital Marketing Create Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. You put up a website way back when, then started sending out an email newsletter. Now you’ve added social media. Step 2: Share Across Channels. Give yourself some link love!

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Social Media Content email Websites 101

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 245

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Social Media Management Media Social 244

TechImpact

APRIL 9, 2014

Content marketing has been a bit of a buzz word the last few years. Despite how saturated they may be, it is important to utilize the many social media channels, and blogs at your disposal, waiting to be tapped into. A new channel. Content marketing should be viewed as a first step. A new audience.

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Content Benefit Marketing Nonprofit 128

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

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Social Media Media Management Social 247

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree. For one compelling reason.

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc.

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Social Media Conservancy Interview Media 209

Byte Technology

FEBRUARY 2, 2016

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” directly from a social media site.

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Attention Content Video Create 100

Nonprofit Tech for Good

JANUARY 13, 2020

This is an excellent time to ensure donors have seen all the great content on your website. 3) Send to Social Media. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. Here are four great ideas for ‘Confirmation Page’ calls-to-action: 1) Send to Website.

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Action Donation Mobile Social Media 339

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Timely, relevant breaking news is basis of a good social media campaign.

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Content Ideas Organization New York 237

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.

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Social Media Media Social Stats 250

Byte Technology

NOVEMBER 5, 2015

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents. Facebook is an almost must-have for today’s non-profits.

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Social Media Profit Media Time 100

Nonprofit Tech for Good

APRIL 2, 2023

Yes, we’re talking about ChatGPT , an AI-powered tool that’s gaining widespread popularity on social media and revolutionizing the common workplace. It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

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Tools Fundraising Analytics Analysis 361

Candid

APRIL 4, 2023

Pro tip: Insert this link anywhere you interact with nonprofit funders online, such as your LinkedIn bio, email signature, or on social media pages. Consider leaving positive comments or resharing funders’ content with your social network to increase your visibility—and theirs.

Relationship 120

Relationship Build Tips Practice 120

The Modern Nonprofit

JANUARY 2, 2024

Develop longer versions for your website and annual reports, and shorter snippets for social media posts or marketing flyers. Integrate Across Communication Channels Use testimonials in a variety of your communication channels. Channels for Collection Utilize a mix of channels to reach a broad audience.

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Story Guide Support Analysis 104

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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Mail Integration Digital Strategy 75

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience.

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Video Support Tips Audio 106

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Social Network Followers.

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Track Mobile Media Fundraising 234

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly.

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Practice Online Fundraising Nonprofit 339

Everyaction

MARCH 29, 2018

Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. Here are six reasons why you should rethink your email newsletter. Including one action for users per email is the best way to go about it, maybe it’s a donation ask or a ‘follow us on social media’ ask. Too time consuming.

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Newsletter email gMail Template 60

sgEngage

JULY 18, 2023

With all the hype growing around this new social media platform, you’re probably asking how it might be useful in your fundraising strategy and whether you should jump on the bandwagon. Threads is a social media platform where users can post their thoughts, opinions, and reactions in 500 words or less.

Hype 71

Hype Fundraising Social Media Platform 71

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues. subscribing to your newsletter).

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Fund Donor Strategy Search 52

DNL OmniMedia

JANUARY 17, 2024

Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Take the average age, location, education, and employment of your audience into account when determining which channels and strategies will be the most productive. Social media.

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Game Marketing Change Tips 52

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing?

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Social Media Foundation Examples Media 189

The Modern Nonprofit

APRIL 18, 2023

This may involve asking them to donate, volunteer, attend an event, or share your content on social media. choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment. This may include email , direct mail, social media , phone calls, or in-person events.

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Guide Donor Fundraising Social Media 52