Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 235

Practice Fundraising Guide Channel 235

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Will you send them additional content resources? Or offer them a discount on membership?

Create 169

Create Strategy Associations Registration 169

Bloomerang

MAY 30, 2023

In order to get off the fundraising hamster wheel, organizations should instead design repeatable marketing campaigns built on content that is valuable to potential donors, delivered through targeted digital campaigns and reinforced with ongoing communications to form lasting relationships.

Content 94

Content Donor eBook Relationship 94

Top Nonprofits

MARCH 4, 2021

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

Channel 72

Channel Websites Tips Fundraising 72

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. What are UTM s?

Donor 276

Donor Track Facebook Campaign 276

Nimble AMS

MAY 20, 2024

Engage your s takeholde rs Keep communication open with your board members, key stakeholders, and staff by establishing communication channels for feedback and collaboration. Prepare your data As you get ready for your AMS implementation, you’ll also want to prepare your data.

Practice 141

Practice Adopt Associations Software 141

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. There absolutely is a math to social and mobile media.

Track 222

Track Mobile Media Fundraising 222

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Start by digging into your customer data to better understand who they are. is the purchase of your product trending up or down?). Create customer personas.

Map 52

Map Digital Business Marketing 52

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. There absolutely is a math to social and mobile media.

Track 184

Track Mobile Media Fundraising 184

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Be sure to tailor your messaging to each channel.

Communication 98

Communication Campaign Channel Measure 98

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. Enter content strategist as digital curator. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important?

Library 73

Library Museum Content Digital 73

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience.

Video 105

Video Support Tips Audio 105

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

Tools 359

Tools Fundraising Analytics Analysis 359

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! Event-Based Tracking: Where the previous version was session-based, GA4 is event-based.

Analytics 52

Analytics Google Fundraising Track 52

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have heaps of data. I’m sure you’re using at least one of these social media channels.

Donor 85

Donor Social Media Websites Content 85

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

John Kenyon

SEPTEMBER 5, 2018

Your nonprofit’s best online strategies are the ones informed by your data. Data not just on activity but also on what content is most popular across your website, emails and social media channels. You don’t have to be a data expert to have great data-informed online strategies!

Data 52

Data Strategy Online Social Media 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Bloomerang

MAY 22, 2024

Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 80

Storytelling Digital Integration Blended 80

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Through Journity we track engagement scores that show exactly how engaged users are with your content. That said, engagement is critical to driving responses. 5) Retention.

Metrics 301

Metrics Digital Marketing Retention 301

DNL OmniMedia

JANUARY 17, 2024

To paint a comprehensive picture of your audience, there are several different sources you’ll need to pull from, including: Previous data. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Opting for interactive content.

Game 52

Game Marketing Change Tips 52

EveryAction

JUNE 21, 2023

.” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Qgiv

JULY 28, 2021

His role involves producing and distributing educational content that helps nonprofits rise above the noise by thinking differently about their fundraising approach. Data is the key, as it is in all things related to your fundraising outreach. And you probably have the answers right in front of you! Using a custom bit.ly

Mobile 52

Mobile Question Data Help 52

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Along the way, it’s key to track and analyze your campaign’s performance data. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

Allegiance Group

MAY 18, 2023

Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page. Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

Channel 63

Channel Data Strategy Tips 63

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable.

Rate 122

Rate email Open Change 122

Forum One

APRIL 8, 2021

In our recent webinar on “Optimizing Instead of Redesigning Your Website” , we talked through the following six tips you can implement right now to optimize your content and increase engagement with your current website. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs.

Impact 77

Impact Channel Audience Content 77

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Basically the potential podcast listeners are there – if you have the right content. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

Channel 59

Channel Data Strategy Tips 59

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

Cloud 4 Good

AUGUST 4, 2022

Empowered by MobileConnect’s ability to create a highly capable communication strategy, the UMass Public Health Promotion Center designed an information hub tracking testing results and enabling reliable SMS messaging to better meet constituents’ needs. . And the new tool arrived at just the right time. .

Massachusetts 90

Massachusetts University Communication Marketing 90

Bloomerang

NOVEMBER 12, 2021

Nor am I convinced we’ll have the bandwidth to use the tools or this data. . And, with that, it’s why you need to track data that tells you if your digital efforts are succeeding or if you need to tweak certain strategies. . How can these tools help you track meaningful data? Do you have any thoughts?

Analytics 111

Analytics Digital Tools Measure 111

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. Failing to clean up your data. Channel preference (social media vs. email). TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . The better the content, the more interaction it will receive.

Marketing 52

Marketing Social Media Nonprofit Integration 52