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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Universal Analytics (UA) has stopped processing data. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. Using UTMs to track how users arrive at a website What is a UTM?

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles.

Data 210
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Content 169
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

But when it comes to a troubling relationship with your data, can you turn to those same people? If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Solution : Solve this challenge by creating a data capture policy. Probably not, right?

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Does it fluctuate?

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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. The average nonprofit email open rate is around 25%.