EveryAction

JULY 3, 2023

Make full use of your blog content. Donor data is most valuable if you’re able to capture and use it in future messages, engagement efforts, and more. Integrations allow data to flow freely from one platform to another, making it easier to generate the performance insights you need to make strategic improvements over time.

Virtual 190

Virtual Site Support Fundraising 190

Top Nonprofits

MARCH 4, 2021

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

Channel 72

Channel Websites Tips Fundraising 72

Nonprofit Tech for Good

JULY 9, 2023

Universal Analytics (UA) has stopped processing data. They look like this: You can also use UTMs to gather information about the campaign and content. Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. It’s official.

Track 251

Track Conversation Analytics Google 251

Qgiv

JULY 30, 2021

Peer-to-peer fundraising is a great way to raise money and build your donor base, but the type of platform you use also has a major impact on your campaign’s performance, and your ability to retain new donors and fundraisers from year to year. . Let’s break down each platform! Qgiv | Best Peer-to-Peer Fundraising Platform.

Platform 98

Platform Fundraising Nonprofit Gift 98

Forum One

JULY 13, 2022

Meaningful data is a tremendous asset to advocates, policymakers, and mission-driven organizations. Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories.

Story 67

Story Data Storytelling Lesson 67

Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. Nonprofit technology offers a wealth of opportunities to support your donor engagement efforts, largely thanks to the data you’re able to collect and use to drive your decision-making.

Platform 52

Platform Donor Online Social Media 52

Nonprofit Tech for Good

APRIL 13, 2020

By Erin Booker , Head of Content at Funraise , a fundraising platform built for fundraisers by fundraisers with 20+ third-party integrations. And Twitch, the most popular livestream platform, with 15 million daily active users. But DO open up a whole new communication channel with bulk emails. 2)Apple Pay. 6) Mailchimp.

Integration 363

Integration Alexa Paypal Virtual 363

.orgSource

FEBRUARY 12, 2024

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Use Data as a Connector Integrated planning isn’t a one-time event. Data is an important connector. Using data to upsell and cross-promote products and services, both groups can support increased revenue streams.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

Tools 360

Tools Fundraising Analytics Analysis 360

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience.

Video 105

Video Support Tips Audio 105

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Along the way, it’s key to track and analyze your campaign’s performance data. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

MAY 22, 2024

The best part: You can integrate Bloomerang into your Storyraise report , meaning you get donations and learn about your donors all in one platform. By integrating analytics and reporting tools into donation platforms, organizations can gain insights into audience behavior, engagement metrics, and fundraising performance.

Storytelling 80

Storytelling Digital Integration Blended 80

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Marketing is not just about producing powerful content and sharing it on your platforms. Choose your digital marketing channels. Measurable. Demographics.

Digital 59

Digital Marketing Create Social Media 59

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned. Use a multi-channel approach.

Effective 278

Effective Fundraising Nonprofit Channel 278

Qgiv

OCTOBER 27, 2021

How do you make the most of your new online fundraising platform? That’s why it’s important to have an online fundraising platform that’s customizable and offers tools you need to get more of your supporters giving. Check out these 7 ways to get more out of your online fundraising platform. This ongoing support is helpful.

Platform 52

Platform Online Fundraising Gift 52

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have heaps of data. I’m sure you’re using at least one of these social media channels.

Donor 85

Donor Social Media Websites Content 85

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right.

Donor 284

Donor Track Facebook Campaign 284

AccelEvents

JUNE 17, 2020

As planners all over the world move their events online or to a hybrid format, the use of virtual event platforms continues to grow. These platforms can help event planners and organizers market and host a virtual event, like a conference or a trade show, that delivers the same quality and value as a live event.

Virtual 52

Virtual Platform Experiment Registration 52

AccelEvents

JUNE 17, 2020

As planners all over the world move their events online or to a hybrid format, the use of virtual event platforms continues to grow. These platforms can help event planners and organizers market and host a virtual event, like a conference or a trade show, that delivers the same quality and value as a live event.

Virtual 52

Virtual Platform Experiment Registration 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. How to glean insights : Having the data is one thing, but knowing what insights to pull with confidence that it is the right picture is quite another.

Report 71

Report Data Metrics Analysis 71

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Through Journity we track engagement scores that show exactly how engaged users are with your content. That said, engagement is critical to driving responses. 5) Retention.

Metrics 310

Metrics Digital Marketing Retention 310

Allegiance Group

MAY 18, 2023

Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page. Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

Forj

JUNE 7, 2021

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Why are learning experience platforms rising in popularity? Let’s dive in.

Platform 36

Platform Experiment eLearning Learning 36

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Their team found its solution in Bloomerang.

Software 88

Software Free Tools Adobe 88

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Be sure to tailor your messaging to each channel. This is a launch to a limited portion of your audience, so you can gather data and feedback before going public.

Communication 98

Communication Campaign Channel Measure 98

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. Manually tagging takes a bit more work but is the best source of data you can get. They can give your nonprofit a deeper understanding of direct and organic traffic.

Guidelines 52

Guidelines Track Practice Analytics 52

Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Additionally, you should employ a multi-channel marketing strategy to promote your event. That’s right!

Donor 331

Donor Fundraising Template Game 331

DNL OmniMedia

JANUARY 17, 2024

To paint a comprehensive picture of your audience, there are several different sources you’ll need to pull from, including: Previous data. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Opting for interactive content. Social media.

Game 52

Game Marketing Change Tips 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Nimble AMS

SEPTEMBER 23, 2022

In Tableau’s Building Data Literacy Guide , 80% of employees report they’d stay in their job if they were trained in technology. Technology training also leads to a data-driven work culture , where all employees are responsible for maintaining the quality of your association’s records. B oard members.

Literacy 115

Literacy Associations Training Train 115

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Check out your favorite organization’s social platforms or look at nonprofits with similar causes to your own.

Social Media 52

Social Media Media Guide Social 52

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. You’re likely already using these platforms for outreach, but how can you use them in innovative ways to engage with your supporters?

Digital 75

Digital Marketing Donor Channel 75

NonProfit Hub

APRIL 17, 2024

This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. Align content to your target audience’s interests. Create engaging and interactive content.

Practice 36

Practice Organization Nonprofit Content 36

Forum One

MAY 28, 2024

The site’s design emphasizes three primary avenues for discovering content: watching the series, exploring additional materials like interviews and lesson plans, and engaging in real-world activities, such as building a native plant garden. It provides data for all U.S. Congressional Districts.

Award 49

Award Oregon Museum Policy 49