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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Associations can utilize online community platforms to create a virtual environment for members to connect.

Community 115
professionals

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[DATA] 11 Must-Know Stats About Nonprofit Websites

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. The survey data is available in real-time by region and country. Why the Open Data Project? Open Data Project Sponsors. 6% use Wix.

Websites 363
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. This is a valuable group. ).

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Data hygiene projects This can range from cleaning and completing Salesforce, spreadsheet, CRM or other databases for stakeholders. The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform. Many eyes make for light work.

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Announcing the 2021 Open Data Project!

Nonprofit Tech for Good

Open data is the idea that some data should be freely available to everyone to use a nd republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. The more survey respondents we have, the better the data.

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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .