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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed! Includes variable data (e.g.

Money 98
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Your End Of Year Fundraising Questions Answered

Bloomerang

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). For example, “Please use my gift now to help endangered polar bears in Antarctica and other imperiled wildlife.”.

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Why Your Giving Day is Your Secret Weapon

M+R

Museums can have a hard time soliciting smaller dollar annual gifts tied to mission, rather than a new exhibit, and this is a great place to turn the focus to why donor support matters. Pi Day, celebrating math and science, is the Museum’s signature day of giving. And to unite departments across your organization.

Giving 96
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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

to submit tax-deductible gifts. Direct mail is the most popular year-end giving marketing method. Describe how donors’ gifts will enable your nonprofit to help solve the proposed issue. Show donors how their gift will impact your cause (i.e. Conduct A/B testing. start as early as September.

Guide 113
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5 Fundraising Power Principles to End Your Year Strong

sgEngage

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” The same goes for employer matching gift programs. Always be testing and make sure your online experience is free of hiccups for your visitors. Is there drop off?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Share enthusiastic endorsements from recognizable opinion leaders, celebrities, or experts. Show how gifts further the outcomes step-by-step. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Their passion can be contagious.

Lesson 59
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It?s Never too Early to Start Your Annual Campaign

NonProfit Hub

You have to collect stories and photos of program participants, get their consent, pull data on your programs, clean up your donor database, plan events, schedule donor meetings, print materials, fix your mail merge and lick a thousand envelopes ? This year, I am choosing to look at this pandemic as a gift. Direct Mail.