Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed! Includes variable data (e.g.

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Money Tips Time Mail 98

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. AI for Nonprofits in Action.

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Course Fundraising Analysis Mail 130

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Segment your audience. Don’t worry, it doesn’t need to be complicated.

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Gift Consultant Audience email 207

Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). For example, “Please use my gift now to help endangered polar bears in Antarctica and other imperiled wildlife.”.

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Question Fundraising Org Mail 95

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

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Practice Online Fundraising Nonprofit 339

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Third, it gives folks who are considering making a legacy gift with information to provide to their advisors. Donors who make major gifts .

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Tips Fundraising Pledge Mail 118

Nimble AMS

MAY 20, 2024

You might want to utilize multiple channels to spread your message about your AMS launch, including your social media, association website, email blasts, member townhalls, and traditional mailing, to ensure a broad reach and increased understanding about your technology changes.

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Practice Adopt Associations Software 141

Bloomerang

JUNE 1, 2022

to submit tax-deductible gifts. Direct mail is the most popular year-end giving marketing method. Describe how donors’ gifts will enable your nonprofit to help solve the proposed issue. Show donors how their gift will impact your cause (i.e. Conduct A/B testing. start as early as September.

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Guide Giving Nonprofit Metrics 111

The Fundraising Authority

MARCH 28, 2021

In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail. While some of your volunteers may have never made a monetary gift to your organization, they certainly already understand your mission and the cause you serve.

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Volunteer Donor Storytelling Linkedin 189

Bloomerang

AUGUST 16, 2021

How many donors currently make gifts below that average? What kind of Gift Chart represents your current distribution of donors, and how many donors do you need at each level to meet your goals? . Number of donors who increased their gift. Numbers of donors who transitioned to a major gift level. Do more testing.

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Analytics Strategy Fundraising Benchmark 125

Bloomerang

MAY 26, 2022

Suggested donation amounts are the provided gift amount options that your organization offers to supporters. By suggesting a giving method that will tend to yield a higher gift, such as requesting a planned or recurring gift. Offer donors a more flexible suggested giving range based on their previous gifts.

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Donation Donor Gift Nonprofit 73

Greater Giving

JULY 18, 2023

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Employer information: Knowing where your donors work enables you to tap into corporate philanthropy opportunities like matching gifts and volunteer grants. Use your mailing list effectively.

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Data Donor History Demographics 98

Cloud 4 Good

DECEMBER 2, 2021

Tis the season of snail mail! As we are preparing for end-of-year appeals and gift acknowledgment notifications to be sent out in mass, Salesforce.org has enabled a helpful feature to mark an address as undeliverable. returned mail). returned mail). Is there a lapse in the recurring gift? Read on to learn more.

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Template Mail Gift Track 59

Kindful

SEPTEMBER 16, 2021

They obviously know that securing a second gift is necessary to predict long-term value and giving, but throwing these new donors into your mass communications right away is a big mistake. Your donors likely want and expect to get to know you before they make another gift or take another action to support your mission.

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Donor Gift Proposal Tag 73

Pamela Grow

MARCH 7, 2024

Your real test lies in converting these opens into donations. Your Thank You Email How are you making your donor feel after they’ve made a gift to your nonprofit? A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly.

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email Storytelling Newsletter Nonprofit 69

Whole Whale

SEPTEMBER 8, 2023

Show how gifts further the outcomes step-by-step. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

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Lesson Fundraising Digital Test 59

M+R

MARCH 14, 2024

Museums can have a hard time soliciting smaller dollar annual gifts tied to mission, rather than a new exhibit, and this is a great place to turn the focus to why donor support matters. We weren’t sure what messaging angle to take with Pi Day after taking a step back from Penny Pi, so we started with message testing.

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Giving Museum New York City Boston 95

Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Game Fundraising Storytelling Press 59

Allegiance Group

JANUARY 23, 2023

Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Following up on any direct mail appeal with an email reinforces the need and offers an alternate way to give. You don’t always have to ask for a donation in a direct mail appeal letter.

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Donor Mail Retention History 52

Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. Without your gift this week, a major timely opportunity will be lost.

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Question Donor Test Student 142

Bloomerang

JUNE 7, 2022

One way to check for readability is to use a resource like the Flesch-Kincaid grade-level test to evaluate what you’ve written. Direct mail provider: You’ll also need a way to send your supporters your annual appeal letters via direct mail. A direct mail provider can help you send out letters quickly and efficiently.

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Strategy Tips Mail Database 92

Tech Soup

AUGUST 13, 2010

Gift" or "Donation"? We've talked a few times on this blog about the importance of testing how constituents respond to your website, but we've never really talked about how to run a test. If you think that testing a new web design or call to action requires an experienced web programmer, then you might be pleasantly surprised.

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Test Measure Web Newsletter 50

NonProfit Hub

OCTOBER 29, 2014

These gifts have ranged from pens, pins, plaques, to expensive gift baskets, coffee mugs and the naming of a building or room, in the case of philanthropists. Despite the assumption that gifting is good ethics, creates repeat donors and positive word-of-mouth, I have found no evidence that this is an effective strategy.

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Gift Nonprofit Alternative Charity 51

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Can reminding people of previous gift giving encourage them to give again? Will a video boost the response rate?

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Case Study Test America Studies 75

sgEngage

OCTOBER 17, 2023

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” The same goes for employer matching gift programs. Always be testing and make sure your online experience is free of hiccups for your visitors. Is there drop off?

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Fundraising Donor Celebrate Chicago 105

Qgiv

JULY 10, 2023

The benefits of strength-based messaging Strength-based messaging encourages long-term and recurring giving, rather than a one-time gift to meet an immediate need. Example: A gift of $50 today can help a neighbor (not a hungry family) who faces food insecurity. Finding the balance in your organization.

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Storytelling Donor Cancer Guidelines 75

Top Nonprofits

OCTOBER 27, 2021

I’ve never heard of a donor who complained that there was an extra button in their emails asking for a one-time gift and then another button asking for a monthly gift. I can guarantee you that if big organizations do this, they have tested it. So, join some programs with a small gift and see what others are doing.

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Giving Massachusetts Gift Donor 110

Nonprofits Source

OCTOBER 25, 2023

Giving history: When you can segment your donors according to their standard gift, you can better understand their willingness and ability to give certain amounts. Text, email, direct mail? Test your content. Add widgets for matching gift programs or other functionality you want to offer. Measure campaign effectiveness.

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Marketing Support Demographics Nonprofit 52

sgEngage

APRIL 10, 2023

Start testing your outreach plans. Start testing your outreach plans. Test run Facebook fundraising for other campaigns and create a guide of fundraising best practices your volunteer fundraisers can use. This can help you refine your communications and identify corporate match ing gift opportunit ies. Your website.

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Demographics Retention Donor Research 76

DNL OmniMedia

JULY 14, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. It can help secure major gifts. Along with email, nonprofit databases can also accomplish this with direct mail, addressing each supporter by their name in a personalized message. Running strategic tests. Fixing errors.

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Database Software Template Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Adam traced the history of how fundraising practices, from face-to-face, direct mail, telemarketing, digital, mobile, and AI. Test, Iterate, Learn: Successful AI-Driven fundraising requires skills to test, iterate, and learn – all based on data. He also mentioned Quilt.Ai

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Campaign Fundraising Adobe Test 113

Nonprofit Tech for Good

DECEMBER 13, 2018

View your nonprofit’s website on a computer, tablet and phone and test these important actions: Complete an online form. Test it out and see whether it would inspire confidence from a new supporter by focusing on the following questions: Are people sent away from your website to make a donation? What happens after someone makes a gift?

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Websites Nonprofit Guidelines Phone 245

Saleforce Nonprofit

JULY 21, 2021

For example, if direct marketing segments are pulled before the most current gifts have been entered from donation pages, contacts may be pulled into the wrong groups and sent inappropriate solicitation messaging. She also gets no gift acknowledgement because of the erroneous email address. You Want Your Data Clean.

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Integration System Los Angeles Picture 120

Allegiance Group

JUNE 7, 2023

Additionally, they can give at different levels, ranging from small, one-time gifts (e.g., $10) 10) to major gifts (e.g., Businesses most often give through matching gifts, corporate and volunteer grants, or in-kind donations of free goods or services. Foundations. Reach out to major donors. Establish a sense of urgency.

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Donation Practice Fundraising Gift 52

Bloomerang

MAY 31, 2022

Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Matching gift database.

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Strategy Develop Fundraising Nonprofit 105

Get Fully Funded

JULY 4, 2022

Or maybe you sent your mailing out at a time when people are distracted with something else like vacations or elections or major holidays. Ask yourself what you can do to make sure donors feel good about their gift to your nonprofit. The wonderful thing about email marketing is you can do A/B testing. We need money NOW.

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Method Fundraising Social Media Calendar 75