Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. In addition to tracking app deployments, Code for America has developed metrics that help them understand their impact on the governments they work with, the communities they engage, and the larger civic technology ecosystem.

Metrics 50

Metrics Method Tech Government 50

NTEN

OCTOBER 12, 2011

Data reports and personal snapshots are often generated separately, then placed side-by-side with the hope that the juxtaposition of hard metrics with an emotional picture and blurb will resonate with a wide range of people. Quantitative and qualitative data are often positioned as opposing or complementary means of documenting impact.

Case Study 68

Case Study Story Data Studies 68

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

I'm beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. The introduction set the ground rules and offer these overview points to the what and why of social media ROI. What do we mean by metrics, measurement, and ROI?

Case Study 50

Case Study ROI Social Media Wikispaces 50

Connection Cafe

JANUARY 8, 2019

Make sure to ask for consistent metrics for each area as well – the key to being able to compare programs/grants, roll-up data and determine your overall impact is asking for apple to apple indicators. Start with the end in mind and determine your desired impact organizationally and specifically for each focus area.

Case Study 26

Case Study Change Strategy Studies 26

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. Social media is going mobile.

Social Media 218

Social Media ROI Media Myspace 218

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. This is a new and improved version of the Social Media Case Study Slam I organized at the NTC last year. I will do an overview connecting the idea of metrics to poetry. What do you think?

Case Study 50

Case Study ROI Social Media Studies 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. Yesterday, I facilitated a session called Mapping Social Media to Strategy. Here's the description: The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. Takeaways: 1.

Metrics 50

Metrics Map Social Media Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2010

Case Study. I invited Heather McLeod Grant to write a reflection base the case study of KaBOOM! At Monitor Institute we are interested in “emerging practices” in the social sector—including new more networked ways of working. Just last week we published a new case study of KaBOOM! While KaBOOM!

Network 95

Network Case Study Social Change 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. You are all the experts here!

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media. Elizabeth R.

Measure 101

Measure Social Media Foundation Reflection 101

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific).

ROI 135

ROI Case Study Metrics Student 135

sgEngage

SEPTEMBER 11, 2023

Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Social media is a great place to activate your support base as peer-to-peer marketers for your golf tournament.

Charity 79

Charity Create Sponsor Sample 79

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. To know that your email works you have to be sending email regularly – and developing clear metrics for what success looks like.

Video 139

Video Communication Strategy Stats 139

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery.

Community 207

Community Case Study Haiti Social Media 207

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

It also connects the social media technical assistance to results. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

How To Marry Social Media with Fundraising. Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. View more presentations from Beth Kanter. Cultivate and cheer on champions for your cause.

Community 109

Community Giving Fundraising Contest 109

Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Also, on February 19 in collaboration with Nonprofit Tech for Good, she’ll be presenting a free webinar about how nonprofits can use social media to raise money online.

YouTube 258

YouTube Money Raise Nepal 258

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2012

As the lead social strategist for the World Hunger Relief Project a social fundraising giving day on World Food Day this October 16 , I was given two goals: Encourage 10,000 people to raise $200,000. Dynamics of Cause Engagement – Final Report from Center for Social Impact Communication, Georgetown University.

Hunger 104

Hunger Measure Metrics Case Study 104

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Explores the ecosystem of data for social problem solving and the role philanthropy can play. Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

On Monday, my article, The ROI of Social Media , was published in the NTEN Newsletter and in March I'll lead a panel at the NTC on that topic. I get very nervous with terms like metrics and ROI because they often lead to people thinking that there is one right measure, that is too often financial, that will be the silver bullet of success.

Metrics 50

Metrics Learning ROI NTC 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t m the Internet Marketing Manager for The Humane Society of the United States.

Case Study 50

Case Study ROI Social Media Contest 50

Care2

MAY 27, 2009

Social media is a hot topic these days. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

ROI 59

ROI Social Media Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. Step 5: Define your metrics. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. The City Health Dashboard provides a case study in data storytelling that is unique to their platform but provides universal lessons for any organization looking to use data to reach audiences or influence action.

Story 66

Story Data Storytelling Lesson 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Mapping Strategy to Metrics, Benchmarking, and ROI. Great work.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

At that time the Facebook Causes was only two months old and in their conclusion they pointed out that fundraising on social networks was not a silver bullet and that it takes time. . Steve MacLaughlin points out "If the reason why you want to use social networks is just to raise money, then stop now.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

Social Media Lab: Becoming A Networked Nonprofit. As Visiting Scholar in Nonprofits and Social Media at the David and Lucile Packard Foundation, I am coaching grantee organizations and leading workshops and peer trainings on how to become a Networked Nonprofit. There is also a social learning component.

Social Media 99

Social Media Network Media California 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.  And once you jump into social media, how do you track and measure success? tags: blogging nptech ).

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. So, been working on a methodology for social media experiments.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact. This is a big bold effort.

Contest 94

Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Social Media Master Class. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Best practices for effective use of common social media tools: Facebook and Twitter. Aligns social media with their communications strategy and objectives.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. Use metrics to discover what works and what doesn’t.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Amy Sample Ward

JUNE 3, 2010

Social media tools work because they are powered by people, and people are social. And when we get connected, and can connect our networks with other networks, we get even more social and have huge potential to make great things happen. What’s the point in using “global&# tools (social media) for local organizing?

Local 145

Local Community Organization Netsquared 145