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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist.

Measure 101
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Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. This may indicate the influence of social media on email.

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E-Metrics Presentation: How ROI Thinking Can Help Expand Your Blog Community

Beth's Blog: How Nonprofits Can Use Social Media

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

Metrics 56
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Taking Baby Steps with Social Media Measurement: Defining a Small Pilot

Beth's Blog: How Nonprofits Can Use Social Media

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98
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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

Last month, I had the honor of keynoting the Social Good Brasil Conference and one of the other keynote speakers was Peter Sims, author of “ Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.” ” I will have a full book review coming. Please tell us if you know of one! What does it look like?

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Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth's Blog: How Nonprofits Can Use Social Media

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. Step 4: Define your benchmarks. Step 5: Define your metrics.

Results 97
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My New Year's Resolution: Use Social Media Efficiently - 52 Tips

Beth's Blog: How Nonprofits Can Use Social Media

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Mapping Strategy to Metrics, Benchmarking, and ROI.