Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.  And once you jump into social media, how do you track and measure success? tags: blogging nptech ).

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

Metrics 56

Metrics ROI Community Help 56

sgEngage

SEPTEMBER 11, 2023

Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Social media is a great place to activate your support base as peer-to-peer marketers for your golf tournament.

Charity 79

Charity Create Sponsor Sample 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. However, if you want to get to the other two outcomes.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t m the Internet Marketing Manager for The Humane Society of the United States.

Case Study 50

Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. Yesterday, I facilitated a session called Mapping Social Media to Strategy. Here's the description: The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. Takeaways: 1.

Metrics 50

Metrics Map Social Media Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. You are all the experts here!

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

I've been thinking a lot about ROI because at the end of the month, I'll be doing a session at the Legal Services Corporation's TIG Conference on ROI in the Nonprofit World. On Monday, my article, The ROI of Social Media , was published in the NTEN Newsletter and in March I'll lead a panel at the NTC on that topic.

Metrics 50

Metrics Learning ROI NTC 50

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. Use metrics to discover what works and what doesn’t.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Mapping Strategy to Metrics, Benchmarking, and ROI.

Social Media 98

Social Media Media Tips Social 98

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Explore the organizational change management issues that social media raises and how to talk about them. The best part: any path you choose will be a good one.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

Rachel Happe has a good post about how to look at the value part of social media ROI equation. I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. Rachel has a page listing social media metrics.

Social Media 50

Social Media Measure Media Effective 50

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Use Help Applications That Streamline Social Media Tasks. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech.   The notion that you can manage your reputation through social media gets you into trouble.   " She talked about the importance of measuring your social media efforts.

Social Media 50

Social Media Relationship Media Georgia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. s part of the fun.)

NTC 50

NTC Design Case Study ROI 50

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. I want to improve my writing. I'm just one person.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Scored 10 How Much Time Does It Take To Do Social Media? Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

Amy Sample Ward

JANUARY 24, 2012

Users ages 18 to 54 have reportedly turned away from email, as well — many are instead communicating through social-networking sites such as Facebook, Twitter and LinkedIn. An increase in email use, however, was visible in the 55+ age group, who used web-email 15% more in 2010 than in 2009. of it staying the same.

Web 117

Web Indiana Case Study Bookmarking 117

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Blame it on social media. If you're implementing social media smartly at your organization, you already know it raises more issues for nonprofits than it solves. If social media is about individuals conversing authentically with a community, who's in charge of the conversation? There's a great case study from Tom Humbarger.

Community 50

Community Management Online Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

using social media tools. Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Social Media Readiness. What are the organizational change issues necessary for implementing a successful social media strategy? Andy Goodman).

Florida 50

Florida ROI Metrics Social Media 50

NTEN

MAY 15, 2009

Or, for those of you who can't be bothered to open another link -- that's how I roll, so I feel you -- here are some highlights from this year's report: Social Media is hot, but email is where it's really at. Nonprofits in the study segmented in some pretty interesting ways, increasing their ROI along the way.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

ASU Lodestar Center

MAY 20, 2016

An in-depth guide related to the target issues they care about, tools or templates, case studies, and ebooks are all great examples of this. Use metrics, and when you can't, stay rigorous. Private companies measure success using KPIs like ROI and sales goals. Will you use poll data in your area to assess attitudes?

Marketing 40

Marketing Nonprofit Open Source Museum 40

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" As for #1, as always, think hard about your metrics.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NTEN

MAY 13, 2009

Blame it on social media. . If you're implementing social media smartly at your organization, you already know it raises more issues for nonprofits than it solves. If social media is about individuals conversing authentically with a community, who's in charge of the conversation? There's a great case study from Tom Humbarger.

Community 44

Community Online Case Study Social Media 44

Care2

MAY 19, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Well also effectively abate 266 metric tons of CO2 due to these upgrades.

Green 28

Green Social Media Advocacy Case Study 28

Care2

MAY 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

OCTOBER 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All individual answers will be kept confidential.

Survey 28

Survey Social Media Online Advocacy 28

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" While donors continued to donate money, the average gift was smaller.

Convio 31

Convio Benchmark Studies Social Media 31

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. For A/B split testing, the dashboard provides impression and click-through metrics to maximize conversion. 7 Online Fundraising Ideas (That Actually Work): 1.

Ideas 111

Ideas Donation Online Strategy 111

Care2

MAY 31, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 1 Comment | by Share Article in Care2 Case Studies Reader Comments (1) Nice reading!

National 28

National Social Media Service Advocacy 28

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1.

Social Media 34

Social Media Tools Online Advocacy 34