Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. B0nus Insight: Linking Social Media Results to Job Performance.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Hone in on your true scope of influence.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. 2. Don’t Be A Zoombie Repeating the Mistakes of the Past.

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Measure Data Facilitation Teen 98

NTEN

JUNE 20, 2011

Well, like much of social media, it depends on the message. is a URL shortener that allows you to track your links across social media as well as customize the shortened link. The third part of the TMWL infrastructure was Radian6, a social media monitoring tool. How did it go? was another major infrastructure component, Bit.ly

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Case Study Tools Studies Community 80

Connection Cafe

JANUARY 8, 2019

As a results consultant I had the pleasure of working with the SEFCU team to design a measurement framework that enabled SEFCU to become more targeted and specific about how they wanted to invest their human and financial capital to ultimately be able to demonstrate their success toward their end desired result of “measuring lives improved”.

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Case Study Change Strategy Studies 26

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

I'm beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. The introduction set the ground rules and offer these overview points to the what and why of social media ROI. What do we mean by metrics, measurement, and ROI?

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Case Study ROI Social Media Wikispaces 50

Care2

NOVEMBER 30, 2012

If you have not read Beth Kanter and KD Paine's awesome new book Measuring the Networked Nonprofit , then you must check out Care2's webinar on December 4th at 2PM ET led by Beth, Ashley Boyd of MomsRising, and Ryann Miller of Care2. The 7 steps of measurement. What you'll learn: How to lead with a networked mindset.

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Measure Network Empowerment United States 65

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. This is a new and improved version of the Social Media Case Study Slam I organized at the NTC last year. I will do an overview connecting the idea of metrics to poetry. What do you think?

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Case Study ROI Social Media Studies 50

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific).

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ROI Case Study Metrics Student 135

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. They leave room to be responsive to news hooks and new data on their social media channels and plan for six months to a year out on major new initiatives or data updates. Know your audience.

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Story Data Storytelling Lesson 65

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

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Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

Rachel Happe has a good post about how to look at the value part of social media ROI equation. I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. She points to EMC blogger talking about the difficulty of measurement.

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Social Media Measure Media Effective 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.    Laura will focus on Twitter and measuring success. 

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Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

It also connects the social media technical assistance to results. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. California Public Policy Director Judy Darnell offered a case study how she got started simply on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Social Media Master Class. The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Aligns social media with their communications strategy and objectives.

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Social Media Effective Media Social 100

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery.

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Community Case Study Haiti Social Media 207

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The Honest Looser Award.

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Reddit Data Time DC 98

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Put a human face on the cause through case studies, testimonials, and videos. This was an epiphany for Ogilvy.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

In this survey sample of 170 nonprofits receiving $5 million or more in foundation funding, they use performance measurement data as a management tool. The report does not include any examples or mini-case studies what data these nonprofits are using to inform their understanding of their progress and efforts to improve on an ongoing basis.

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Data Measure Sample Seattle 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact. This is a big bold effort.

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Amy Sample Ward

NOVEMBER 5, 2012

I have had numerous heated discussions with some of the loudest non-profit social media advocates about the real cost/benefit of Facebook as a platform for reaching supporters and deepening engagement with them over time. Case Study: ActionSprout and David Suzuki Foundation. Would all these months of work be for not?

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Care2

MAY 27, 2009

Social media is a hot topic these days. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

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ROI Social Media Media Social 59

Connection Cafe

OCTOBER 13, 2020

Hospitals around the country are leaning in to address patients’ social determinants of health. In this post, we will explore some of the major steps to creating effective community health initiatives, and share one case study. Why do you want to play a role in addressing this social issue? Consider the “WHY. ”.

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Community Effective Create New Jersey 49

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Long Live Strategy.”

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

On Monday, my article, The ROI of Social Media , was published in the NTEN Newsletter and in March I'll lead a panel at the NTC on that topic. I get very nervous with terms like metrics and ROI because they often lead to people thinking that there is one right measure, that is too often financial, that will be the silver bullet of success.

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Metrics Learning ROI NTC 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t to quantify engagement PROCESS / STRATEGY Measuring buzz -link love ???

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Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. Avinash has just published his second book, Web Analytics 2.0.

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Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Mapping Strategy to Metrics, Benchmarking, and ROI. Great work.

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Social Media Media Tips Social 98

Amy Sample Ward

JUNE 3, 2010

Social media tools work because they are powered by people, and people are social. And when we get connected, and can connect our networks with other networks, we get even more social and have huge potential to make great things happen. What’s the point in using “global&# tools (social media) for local organizing?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.  And once you jump into social media, how do you track and measure success? tags: blogging nptech ).

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Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

At that time the Facebook Causes was only two months old and in their conclusion they pointed out that fundraising on social networks was not a silver bullet and that it takes time. . It's still too early to measure success in aggregate dollars per donor. The nonprofit doesn't have to do all the heavy lifting.

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Washington Metrics Facebook Donor 85

Amy Sample Ward

SEPTEMBER 13, 2011

Groupon Case Study: Jolkona’s Groupon Experiment | Community Organizer 2.0 – Check out this great interview by Debra Askanase with Laura Kimball, discussing their experiment using Groupon! ." That has not deterred the development of programs to help people escape extreme poverty.

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Web Seattle Pledge Bookmarking 114

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Last week, I had the pleasure of working with a group of Population and Reproductive Health grantees from Pakistan on a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. This comes from participants integrating social media with advocacy and communications strategy and to learn from each other along the way.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. Use metrics to discover what works and what doesn’t.

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Slideshare Social Media Profit Case Study 56