Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.  And once you jump into social media, how do you track and measure success? tags: blogging nptech ).

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Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. Step 5: Define your metrics. Flickr Photo by HorrorTaxi.

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Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. It doesn't work that way."

Washington 85

Washington Metrics Facebook Donor 85

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Explore the organizational change management issues that social media raises and how to talk about them. The best part: any path you choose will be a good one.

NTEN 105

NTEN Media eLearning Case Study 105

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Put a human face on the cause through case studies, testimonials, and videos. This was an epiphany for Ogilvy.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Mapping Strategy to Metrics, Benchmarking, and ROI. Great work.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. Use metrics to discover what works and what doesn’t.

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Slideshare Social Media Profit Case Study 56

Amy Sample Ward

SEPTEMBER 20, 2010

Whether you are running a campaign, trying out a new social media platform or anything else, monitoring which places are sending in the most traffic can help you focus attention to the best places. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Facebook Insights.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 5, 2009

8 Principles for Using Social Media Effectively View more OpenOffice presentations from kanter. I learned a lot about the network approaches and was particularly interested learning a bit more about social network analysis and mapping processes. Social Media Game: Washington DC View more OpenOffice presentations from kanter.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech.   The notion that you can manage your reputation through social media gets you into trouble.   " She talked about the importance of measuring your social media efforts.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Do research first and implement one presence at a time with specific goals and metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” I had the honor of designing a two and half workshop on “ Measurement ” with co-author KD Paine and social media nonprofit rock stars, David Neff and Carie Lewis. “Look across rows versus columns, for example.”

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Thinking Strategically About Social Media.

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Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

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Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

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Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. Note that qualitative data is important - you need both to do an ROI analysis and to communicate the results.

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

How To Think Like A Nonprofit Social Media Genius View SlideShare presentation or Upload your own. Here are my slides from the Convio " Social Media for Social Good " for tomorrow. Convio asked me to prepare something for organizations that are just getting ready to embrace social media. tags: nonprofit socialmedia ).

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

He said that strategic plan is more wishful thinking compared to a business plan that chocked with analysis. He shared a few case studies, including some examples of nonprofits with “broken business models” because of today’s connected world. How do they plan to reduce it? Legal, Financial, Human Capital?

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Review Business Nonprofit Measure 106

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. I want to improve my writing.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? I suspect the issue of social networking - just say no without feeling pushed. Speaking with an authentic voice on behalf of your organization - where is the line between personal/professional networking and being a spokesperson for your organization on a social networking site. Tags as a metric.

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Reflection Slides Metrics PowerPoint 50

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" " All of the Causes have to be attached to a Guidestar -verified 501(c)(3).

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Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" " All of the Causes have to be attached to a Guidestar -verified 501(c)(3).

Causes 48

Causes Facebook Social Media Advocacy 48

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. 5 Nonprofits Winning At Social Media. Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same).

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Social Media Resource Marketing Media 109

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But was there ever any gold? And is there any left? And is it even worth it ?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But was there ever any gold? And is there any left? And is it even worth it ?

Social Media 28

Social Media Place Myspace Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

The click through rate, cost per click , and conversion goal are the best metrics in google AdWords. Google adwords metrics/reports tell you about what's happening with the campaign. I'd also want to do some analysis and find out what works best for keywords -- signing online petition, making donations, or both.

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Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Niki Kidd of Social Change, gives us a step-by-step methodology in this post, titled Using Data to Assess Your Peers.

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Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

Facebook’s grant will encourage users of the social network to learn more about service opportunities through ServiceNation’s Facebook Page and connect with MyNation, a new, online social-networking community on ServiceNation.org being launched in preparation for the first National Day of Service on September 11, 2009.

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Nptech Social Media Ning Media 91

Amy Sample Ward

FEBRUARY 24, 2011

For perspective, I imagine you immediately ask where are we on this roadmap right now: We are in the social space. We sought out case studies or examples that reinforced much of how we already operated. Social Paradigm. Thus, we entered the social period. Social Tools. Analog Strategies.

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Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The course is about how to leverage networks and social media for learning and impact. They will be doing a variety of work tasks (not just social media and networks). I’ve spent some time taking a look at various reports, studies, and International organizations and the use of networks and social media.

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Policy Social Media International News 103

NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning.

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Social Media Media Cancer Social 62

NTEN

JUNE 3, 2013

Yet, as this Stanford Social Innovation Review article points out, data analysis is difficult and requires significant social science training – let alone the technical training necessary for the storage and sharing of data. Data is not any single thing. And on and on. Stay tuned!

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Impact Data NTEN Community 87

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied.

Social Media 59

Social Media ROI Media Social 59

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. If you approach ROI as a financial analysis only, you're missing the point. Metrics are a unit of measure. Focus On Value. Look at Work Processes.

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Measure ROI Technology Metrics 76

Bloomerang

JULY 31, 2021

And I’m going to reference some case studies of some clients that I’ve worked with. And for social media, this is an area that people, you’re either really into it or not as much but you might just do it just as a matter, of course. But we’re going to kind of talk about that in relation to grants.

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