Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

I get very nervous with terms like metrics and ROI because they often lead to people thinking that there is one right measure, that is too often financial, that will be the silver bullet of success. Alas, measurement is a slow, learning process that takes time and energy.

Metrics 50

Metrics Learning ROI NTC 50

Nonprofit Tech for Good

JUNE 13, 2013

After 10 years of experimentation, nonprofits are learning that there are correct (and incorrect) ways to post on Facebook, format a tweet, upload a photo, and send a text alert, but if your nonprofit doesn’t know the science, then math isn’t going to work. Other Metrics. Under the green row, add your fundraising metrics.

Track 227

Track Mobile Media Fundraising 227

NTEN

JUNE 4, 2013

Gaining buy-in early on, soliciting bids and conducting an ROI analysis helped Death With Dignity National Center prioritize its top technology projects and prepare to develop metrics for evaluation. Barber learned about the Technology Leadership Academy (TLA) and brought the opportunity to her new boss, executive director Peg Sandeen.

Case Study 56

Case Study Leadership National Technology 56

Amy Sample Ward

MAY 18, 2011

The first time I focused on DIY Community Engagement Metrics and shared lots of templates and examples. Case Studies. For the case studies, use the slides above and scroll through. This is your learning in practice part! Below I have listed each case study, with a link if you want to check it out.

Difference 276

Difference Community Case Study Slides 276

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

This peer learning exchange is designed to help state-based groups to be more effective in engaging their networks toward covering uninsured children. I’m working in partnership with Spitfire Strategies. Use of counting metrics. Written social media policy. Strategic integration into children’s health advocacy.

Network 97

Network Build Learning Strategy 97

Nonprofit Tech for Good

JUNE 13, 2013

After 10 years of experimentation, nonprofits are learning that there are correct (and incorrect) ways to post on Facebook, format a tweet, upload a photo, and send a text alert, but if your nonprofit doesn’t know the science, then math isn’t going to work. Other Metrics. Under the green row, add your fundraising metrics.

Track 185

Track Mobile Media Fundraising 185

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

I'm beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. What do we mean by metrics, measurement, and ROI? No standardized metrics for social media (yet). No standardized metrics for social media (yet). Learning is important.

Case Study 50

Case Study ROI Social Media Wikispaces 50

Connection Cafe

JANUARY 8, 2019

Learn more about outcomes measurement in the free white paper: “The Point of Impact: Empowering Champions for a Better World”. Make sure to ask for consistent metrics for each area as well – the key to being able to compare programs/grants, roll-up data and determine your overall impact is asking for apple to apple indicators.

Case Study 26

Case Study Change Strategy Studies 26

Amy Sample Ward

MAY 4, 2011

Metrics Tracking template! Analytics and Metrics. Learning in Action. One of the case studies I used in our discussion was last year’s To Mama With Love campaign from Epic Change. You can also use these links to get the templates: Community Mapping template. Content Mapping template!

Lecture 137

Lecture Storytelling Data Strategy 137

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

ROI 135

ROI Case Study Metrics Student 135

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. This is a new and improved version of the Social Media Case Study Slam I organized at the NTC last year. I will do an overview connecting the idea of metrics to poetry. What do you think?

Case Study 50

Case Study ROI Social Media Studies 50

Nonprofit Tech for Good

JANUARY 5, 2019

You can learn how to create a channel and find your channel ID here. A great marketing video is designed to capture the eyeballs of strangers, pique their interest, and entice them to learn more. But she still wanted to learn, and the READ center helped her. To do this, you will need: A Google for Nonprofits account (free).

YouTube 257

YouTube Money Raise Nepal 257

Qgiv

APRIL 9, 2024

Learn how your organization can take full advantage of social media in this guide! You can use LinkedIn to connect with potential corporate partners, recruit volunteers, and share professional content like reports, case studies, or success stories. Learn how you can engage your community on social media with this guide.

Social Media 52

Social Media Media Guide Social 52

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. While full data sets are made available and used extensively by researchers and city governments, City Health Dashboard has learned that simply providing data isn’t enough.

Story 66

Story Data Storytelling Lesson 66

Care2

FEBRUARY 17, 2015

We hope this research provides an initial benchmark that we can all learn from and build on together. Data from the survey will be shared in multiple formats this Spring,including a full report, webinars, and case studies. Marketing Research Metrics Nonprofit Nonprofit Benchmark Studies Technology Trends'

Adopt 28

Adopt Survey Digital Learning 28

sgEngage

SEPTEMBER 11, 2023

An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser. You might test different social media messaging tactics to find what works best for your organization and monitor engagement metrics such as shares, reposts, and likes, plus click throughs to your event website.

Charity 79

Charity Create Sponsor Sample 79

fusionSpan

AUGUST 17, 2023

Learn what moves your members to click When members come to an association for professional development, they’re usually looking for content on specific topics. There are cheaper and less complex tools available, such as WordPress plugins, and these give you an easy way to set up some success metrics and see how it goes.

Retention 52

Retention Content Personal Associations 52

Amy Sample Ward

NOVEMBER 5, 2012

I recently met with Drew Bernard to learn what ActionSprout is all about; and I got so excited that I asked him to share a guest post I could put up here so you could get excited, too. One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns.

Comment 259

Comment Share Support Facebook 259

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2010

Case Study. I invited Heather McLeod Grant to write a reflection base the case study of KaBOOM! Just last week we published a new case study of KaBOOM! has learned that it must relinquish some control; in fact, it has had to take its brand off of some online tools, as this inhibited local adoption.

Network 95

Network Case Study Social Change 95

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Direct response ads that elicit direct orders reveal what really sells. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Put a human face on the cause through case studies, testimonials, and videos.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. Learning means implementation - even if you fail. (3)

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! What did you learn?

Reddit 98

Reddit Data Time DC 98

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. The Learning Objectives. Tags: digital learning events elearning nten wearemedia webinar. The best part: any path you choose will be a good one. REGISTER HERE!

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

Part of the process includes regular check-in calls to reflect on what we're learning. Here's my description: This is a focus group and sand box to learn more about how nonprofits can use social media effectively, especially Facebook. The data you gather should help you learn. You are all the experts here! Unsubscribes.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

Ami’s one and only board is called “ Really want these ” and instead of Louboutins, iPhone cases and nail art she’s dying to try, Ami’s pinned images include plain rice, faucets for clean drinking water, and chalk for school. There was a study a while back that noted 1 out of 5 pinterest users purchase products of items they have pinned.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Amy Sample Ward

JUNE 3, 2010

What are your favorite examples or case studies where this is really working? What metrics are valuable in measuring success of social media tools for organizing? Learn More: To learn more about #4Change monthly twitter chat go to the #4Change Blog , read about #4Change and search twitter for #4Change.

Local 145

Local Community Organization Netsquared 145

Nonprofit Tech for Good

MAY 10, 2010

Learn basic HTML. Your nonprofit might then get the attention of the media and the blogosphere, or become the subject of case studies, webinars, and conference sessions. 10 Social Media Metric for Nonprofit Organizations (and How to Track Them). For the last 4.5 My Top Five are below: 1. Be creative. HTML Tip Sheet.

Social Media 217

Social Media ROI Media Myspace 217

Beneblog: Technology Meets Society

MAY 16, 2010

Miradi gives conservation planners cutting edge tools to design, manage, monitor and learn from their projects. Miradi is the first software program designed especially by and for conservation planners based on a common set of environmental metrics. with new changes based on feedback from our users.

Norway 133

Norway Conservancy Sweden Software 133

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

We learned - were running a flickr contest right now that takes lessons learned from wendys and has been successful. KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. Knock Out Animal Fighting YouTube Contest???

Case Study 50

Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Last week, I had the pleasure of working with a group of Population and Reproductive Health grantees from Pakistan on a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers.

Pakistan 111

Pakistan NGO Network Exercise 111

M+R

JUNE 22, 2021

Join M+R Senior Vice President Yoonhyung Lee to learn about these approaches and how you can scale for your station. But this year’s annual M+R Benchmarks Study proved that, once again, email is alive and well! July 15, 10:30–11:30am ET: “Donor Acquisition” at the Bridge Conference.

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We have designed and been delivering “ Friending the Finish Line ” with the goals of having organizations create an integrated social media strategy into their overall communications plan and as a way to accelerate the progress of their children’s health care advocacy work and create a peer networked learning community.

Social Media 97

Social Media Training Train Network 97

Amy Sample Ward

JANUARY 24, 2012

We learned so much while running that campaign, but we also made lots of mis-steps along the way. Multiple Constituent Groups, One Database: Case Studies | Idealware – A great collection of three case studies from very different organizations, including Fight Colorectal Cancer, Sarah's, and Earthjustice.

Web 117

Web Indiana Case Study Bookmarking 117

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I was an early adopter of this approach back in 2006 and over the years I have had the opportunity to raise over $250,000 for a charity that supports Cambodian children using these techniques as part of online giving contests like the Case Foundation’s America’s Giving Challenge. Cultivate and cheer on champions for your cause.

Community 109

Community Giving Fundraising Contest 109

Qgiv

JUNE 23, 2021

Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Having access to donor data is important for learning donor habits and increasing donor retention. Measure all fundraising metrics. Develop a Strategy. Understand the Giver’s Journey.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

The main part of the meeting was two working sessions where we were divided into five small groups to focus defining outcomes, strategies, key performance metrics, and measurement methods for five outcome areas that may be common to many foundation’s communication’s strategies.

Measure 101

Measure Social Media Foundation Reflection 101