Neon CRM

NOVEMBER 15, 2023

There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Tell stories in your direct mail campaign.

Mail 52

Mail Campaign Donor Tips 52

EveryAction

SEPTEMBER 7, 2022

This isn’t the only data point backing up this finding, either: our friends over at National Audubon Society actually ran a sustainer-first GivingTuesday campaign in 2020 and grew their recurring donor base by an incredible 900 percent! Use your technology to your advantage, even if it is a simple A/B test. Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Here’s the method. Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

The Lifecycle of an Upwell Campaign – guest post by Rachel Dearborn. Have you ever wondered how an Upwell campaign works? How do we devise a campaign plan, whether it’s a campaign that lasts only an hour or one that is spread over several days? We measure the impact of our campaigns by counting social mentions.

Campaign 122

Campaign Conservancy Measure Method 122

Bloomerang

SEPTEMBER 18, 2021

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. We are here to talk about capital campaigns, specifically counting the costs where capital campaigns often miss the mark.

Campaign 94

Campaign Video Project Process 94

NonProfit Hub

DECEMBER 3, 2020

This is the perfect time to start your year-end giving campaign ? Knowing this, it’s incredibly important to create the best possible year-end giving campaign for your organization. Use these tips to create a stellar campaign you can be proud of. Your campaign should run like a well-oiled machine. if you haven’t already.

Campaign 53

Campaign Tips Giving Goal 53

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email is also a great way to engage anyone who can’t make it to your lobby day. We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

sgEngage

OCTOBER 17, 2023

For insights into what will make your organization standout and ring above the buzz, we’ve connected with members of our Blackbaud Champions community who shared tried and true practices that will maximize the success of your year-end fundraising campaigns. Scrub your data so it’s extra squeaky clean for your campaign!

Fundraising 109

Fundraising Donor Celebrate Chicago 109

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2017

I also get asked about where to get facilitation training for design thinking methods. Jeremiah Owyang has a comprehensive post cataloging different methods to use to facilitate innovation and Design Thinking is one of them. Mobilization Lab Campaign Accelerator. Or you can simply access their campaign planning/design tools.

Facilitation 123

Facilitation Design Resource Taxonomy 123

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

Marketing 52

Marketing Analysis Nonprofit Audience 52

The Modern Nonprofit

DECEMBER 4, 2023

For instance, Apple’s recent privacy updates have significantly impacted targeted advertising capabilities, a key tool for many nonprofit campaigns. Nonprofits need to ensure that their data collection methods not only abide by legal standards but also align with the evolving expectations of their constituents regarding privacy.

Support 103

Support Fundraising Awareness Data 103

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Email Opens + User IPs. Use your UTMs. UTM tags don’t rely on either.

email 104

email Marketing Test Mail 104

Greater Giving

SEPTEMBER 19, 2023

One tried-and-true method that has stood the test of time is the brick fundraiser. Turnaround Time: Understanding the time it takes from order placement to delivery is crucial for your campaign’s timeline and donor expectations. Direct Mail: Traditional methods like direct mail still hold value.

Causes 52

Causes Build Fundraising Social Media 52

CauseVox

JUNE 3, 2024

You can change the link of this button to a current campaign page, or a standard, always-on donation page. You can run your donation page through Google Search Console to test it! It should be visible across all pages of your website, it should be large, in a different color and with clear copy such as “Donate Now.”

Raise 66

Raise Websites Mobile Donation 66

Connection Cafe

DECEMBER 23, 2014

Every year, Wikipedia runs a fundraising campaign to support its operations. million donors through the foundations’ s online fundraising campaign. The 2014 online giving campaign just wrapped up and there are plenty of lessons that other nonprofits can learn from Wikipedia.

Wikipedia 52

Wikipedia Campaign Online Learning 52

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Apply those lessons.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. Direct mail is the most popular year-end giving marketing method.

Guide 113

Guide Giving Nonprofit Metrics 113

Neon CRM

AUGUST 23, 2023

While previous generations might have preferred to give via check, cash, or even over the phone, those older analogue giving methods are on their way out, especially as even well-established donors switch to supporting their favorite causes online. Offering these methods is important for catering to younger donors.

Process 52

Process Guide Paypal Method 52

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

Generation 52

Generation Platform Websites Test 52

Bloomerang

SEPTEMBER 17, 2021

Test your donation process before the actual day. . As soon as your communication materials are ready to go and your team is on the right page, test out the methods and systems you’ll use to attract donors and accept donations. Pay special attention to any points of friction in the donation process before you go live.

Roles 114

Roles Giving Social Social Media 114

NonProfit Hub

SEPTEMBER 30, 2020

Test ideas you have found throughout the industry in your own organization to see how they work for you. By involving a small portion of your demographic with the test, it’s possible to see the potential results on a larger scale before delving into a full-fledged marketing campaign. Are they there just to donate money?

Marketing 89

Marketing Data Strategy Test 89

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Keep an eye on your campaign progress as soon as you open the app with the dashboard. Let’s dive right in! Individual tasks.

Org 83

Org Raise Tools Help 83

Everyaction

DECEMBER 18, 2017

For each campaign we have provided key takeaways and how you can adopt these strategies into your own work. If you don’t have a newsletter, start testing out different email strategies with these same features. UNICEF knocks it out of the park with a whole microsite dedicated to their year end giving campaign—give hope.

Campaign 43

Campaign Studies Hunger Texas 43

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. and then studying and duplicating their methods. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

Social Media 271

Social Media Media Hints Social 271

Pamela Grow

JUNE 14, 2023

One way to cultivate positive donor relationships that increase retention is to choose fundraising ideas and donation methods that engage your audience. For example, if you direct a marching band and plan to launch a campaign, it makes more sense to choose an idea like a practice-a-thon rather than a baseball hit-a-thon.

Pledge 52

Pledge Difference Donation Retention 52

Qgiv

APRIL 10, 2023

This can be an easy addition to any campaign, or you can host a campaign specifically for text donations! It’s easy to share the campaign through social media or between friends because the only thing to remember is the keyword and designated number. These benefits make text fundraising an impressive tool to add to any campaign.

Guide 52

Guide Fundraising Platform Campaign 52

NonProfit Hub

JANUARY 14, 2020

Take a look and see if you can adopt some of these methods to improve your email marketing strategy. The reality is that not every subscriber will let you know how often they want to receive emails from you, so you’ll want to be proactive and run some email frequency tests to find what’s the sweet spot for email communication frequencies.

email 64

email Map Doc Test 64

Classy

MAY 25, 2021

Be sure to test and experiment to continually improve your conversions. . Explain what your motivation is for fundraising, why the campaign effort is timely, and how easy it is to get involved. Get Your Free Fundraising Campaign Checklists. The most successful outreach campaigns email multiple contacts multiple times.

Donation 67

Donation Tips Rate Mobile 67

Tech Soup

NOVEMBER 3, 2009

Here's an idea from our friend Laura at Idealware: what if you measured any communications method by whether it would have more or less impact than spending the same amount of time calling donors on the phone? It might be a letter, an email blast, or a social media campaign, and it might be a phone call.

Phone 43

Phone Test Articulate Social Media 43

The Modern Nonprofit

APRIL 18, 2023

Break down your goals into objectives and strategies: Objectives are the specific steps or milestones needed to achieve your goals, while strategies are the methods or tactics you’ll use to accomplish your objectives. These methods can help you gain insights into potential supporters’ preferences, motivations, and concerns.

Guide 52

Guide Donor Fundraising Social Media 52

sgEngage

OCTOBER 11, 2023

You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. Gone are the days when organizations relied solely on traditional methods to find and engage donors. Ask friends and family to make a small donation and collect feedback. Don’t forget about your website footer.

Donor 90

Donor Social Media Websites Content 90

Kindful

SEPTEMBER 16, 2021

You may also ask them to either consider increasing their monthly amount or giving an additional one-time gift to an important campaign or cause that aligns with the reason why they gave in the first place. . If you acquire donors through different channels, you’ll want to tag the method through which the donor gave to your nonprofit.

Donor 73

Donor Gift Proposal Tag 73

Cloud 4 Good

FEBRUARY 15, 2022

Through these automations, you’re also freeing up staff time to innovate on current communications, strategize for large-scale fundraising campaigns, or even just be a little more hands-on with campaigns that require a little more intervention. . Adjust to fit those needs.

Marketing 59

Marketing Phase Nonprofit Gift 59

sgEngage

MAY 31, 2023

Best of all, you really only need to adopt a few proven and productive cultivation and engagement methods to start converting your peer-to-peer event participants into monthly donors. For the Ration Challenge, the team used a variety of methods to pinpoint the personas and behaviors of those interested in refugee issues.

Donor 78

Donor Registration Map United Kingdom 78

Achieve

JULY 26, 2021

Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. Social media: Don’t forget about this effective outreach method!

Donation 85

Donation Fundraising Tips Channel 85

Media Cause

JUNE 22, 2021

Pursuing advocacy is more than simply “allowed” — it’s a tried-and-true method of activating your supporter file and bringing them closer to your mission. What’s more, this campaign cultivated recent donors and primed others for an impactful fiscal year end fundraising campaign. Daisy Chains and linked actions.

Advocacy 101

Advocacy Digital Fundraising Global 101

Achieve

JUNE 1, 2023

This global generosity movement is becoming more well-known worldwide, making it an excellent opportunity for your nonprofit to start its own campaign. Consider creating a strategic marketing campaign to spread awareness during an affinity month and raise funds. An estimated $3 billion was donated to nonprofits in the U.S. December 31.

Donation 52

Donation Donor Giving Demographics 52