Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar guest post by Holly Minch.

Calendar 106

Calendar Measure Strategy Digital 106

Candid

APRIL 4, 2023

To find decision makers—or those close in proximity to them—keep your eyes peeled for the following titles: Grant manager Development manager Development officer Development coordinator Grant reviewer Grant administrator Grant coordinator Keep in mind that this is not an exhaustive list, and titles may contain a combination of these words.

Relationship 120

Relationship Build Tips Practice 120

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Including social media icons on your website helps you recruit volunteers, enhance brand visibility, and disseminate content that aligns with your organization’s mission.

Websites 52

Websites Calendar Registration Nonprofit 52

DipJar

SEPTEMBER 12, 2022

But keep in mind that there is a right and wrong way to do marketing. . Producing irrelevant content. Channel preference (social media vs. email). TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Candid

OCTOBER 17, 2023

By building a relationship , you’re ensuring that when the next grant cycle comes up, you’ll be top of mind. Make sure to personalize all your communications and interact with their content in a genuine way. Many organizations publish a calendar of events open to the public on their websites, social channels, or in their newsletters.

Proposal 120

Proposal Grant Contact Relationship 120

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. And beyond that, you can expand your reach to find even more like-minded people who would resonate with your mission and be interested in supporting your organization. Determine what channels to use. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. The calendar does much of the heavy lifting for you, and wallets are broadly open. Compelling and varied multimedia content . Crucial Dates to Follow. 2021 Year End Success Stories.

Story 52

Story Fundraising Case Study Storytelling 52

Get Fully Funded

JANUARY 9, 2022

How much will it cost for you to accomplish what you have in mind? If you can find 10 good grant leads — we can usually find at least 10 hot leads when we do grant research for our clients—then you can fill your grant calendar and keep your grant pipeline full all year long. Create a calendar of Asks.

Structure 122

Structure Question Fundraising Calendar 122

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. Step 2: Share Across Channels. As you develop your editorial calendar and think about what to say and where to say it, keep in the mind the strengths and weaknesses of various channels.

Social Media 101

Social Media Content email Websites 101

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Some of these include refreshing content to signal that everything’s up-to-date. Make sure to feature a variety of content, too.

Audience 98

Audience Marketing Nonprofit Search 98

Neon CRM

DECEMBER 14, 2023

And if you’re a staff member in charge of producing content for your nonprofit, you know how time-consuming content creation can be. That’s why you have to plan ahead: A robust content plan will save you time—and brain space—and help you produce great nonprofit content while also tackling the rest of your mile-long to-do list.

Calendar 52

Calendar Content Strategy Cancer 52

Get Fully Funded

APRIL 20, 2021

But through shared documents and calendars via cloud-based platforms, the Executive Director of the horse rescue has the extra help they need to get everything done. And that’s okay because by offloading the highlighted tasks, you just cleared space on your calendar to focus on these items and get them done. COMMUNICATION .

Virtual 116

Virtual Work Calendar Nonprofit 116

Whole Whale

JUNE 22, 2021

We have a channel for every client along with many internal channels, like one for “Analytics”, one for “AdWords”, and one for “HR.” We even have fun channels like “Travel” and “Music” where employees can post non-work related content. There are so many communication tools these days, but our favorite is Slack.

Work 98

Work Tips Music Adwords 98

M+R

NOVEMBER 3, 2021

Consider holding weekly check-in calls where stakeholders can trade intel and coordinate, and think about other virtual channels that make it as easy as possible to share thinking in real time, like Slack. An editorial calendar— so you can keep track of and plan for big moments in advance, like oral argument and amicus brief deadlines.

Issue 85

Issue Media Calendar Comparison 85

DipJar

JUNE 20, 2023

Do your perks have your donor base in mind? A great membership program is customized, adaptable, and bears member experience in mind. ABOUT THE AUTHOR Content Marketing Manager Sonia Urlando is the Content Marketing Manager at Personify for the WildApricot and MemberClicks brands. Provide real value. Collect feedback.

FAQ 52

FAQ Program Guide Arkansas 52

Forum One

NOVEMBER 3, 2021

A key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. Then you can begin looking at your data with a direction and purpose in mind. Analyze with actionable data in mind. For that, we need to dig deeper.

Report 70

Report Data Metrics Analysis 70

NonProfit Hub

DECEMBER 9, 2022

Use a Slack Channel to communicate with boards in a designated channel where they can also interact with each other. . Consider using a program like Engagement Communities to house board documents, educational content, and calendars of board meetings. Keep in mind that some board members are truly checked out.

Build 41

Build Director Government Demonstration 41

NonProfit Hub

MAY 4, 2021

Use a Slack Channel to communicate with boards in a designated channel where they can also interact with each other. . Consider using a program like Engagement Communities to house board documents, educational content, and calendars of board meetings. Keep in mind that some board members are truly checked out.

Build 62

Build Director Government Demonstration 62

Classy

JUNE 1, 2021

In fact, data has found that nonprofits who are hosting virtual events are using the same channels and tactics to steward donors as they would in the in-person setting. Given the impact of a simple thank you on retention rates, you shouldn’t stay limited to just one channel. Tactics to Boost Your Content Strategy.

Virtual 62

Virtual Donor Fundraising Retention 62

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. What elements will you be personalizing and where will they occur?

Websites 61

Websites Change Management Digital Government 61

The Modern Nonprofit

SEPTEMBER 28, 2023

Make a plan and assign roles – With your goal in mind, write out a plan for how you will get there. Start planning your communications calendar now. Create your plan for when you will start communication and through what channels. Resource ambassadors with engaging, easily sharable content on a regular schedule.

Tips 52

Tips Social Media Campaign Goal 52

The Modern Nonprofit

AUGUST 31, 2021

Make a plan and assign roles – With your goal in mind, write out a plan for how you will get there. Start planning your communications calendar now. Create your plan for when you will start communication and through what channels. Resource ambassadors with engaging, easily sharable content on a regular schedule.

Tips 97

Tips Social Media Campaign Goal 97

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. For example, images and content displayed on the homepage will change based on past clicking and scrolling behavior.

Websites 58

Websites Strategy Change Management Digital 58

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Let’s take Salesforce, for example.

Software 85

Software Free Tools Adobe 85

Classy

JULY 14, 2021

Be Mindful of Your Participants’ Time. The Classy team created engaging content that Collaborative participants could use in their professional lives. Make Your Content Accessible to Varying Audiences. They use this to improve future content and the event as a whole. Establish Communication Channels for Engagement.

Virtual 105

Virtual Professional Marketing Fundraising 105

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Constituent Relationship Management tools), and you have the makings of a good content strategy.

Content 37

Content Communication Marketing Strategy 37

DNL OmniMedia

MARCH 24, 2021

advocacy opportunities, matching gift and volunteer grant information, event calendar, and more. This is because modern nonprofit websites are much more than informational tools— they’re donation processing tools, volunteer and event registration tools, and even channels for direct advocacy actions.

Project 59

Project Web Build Websites 59

Bloomerang

JULY 16, 2021

Keep in mind that you can request a reference from other places you’ve worked, not only your most recent employer. . Keep in mind you’re not just negotiating salary. I also know there’s a start date on the calendar for a new job that’s kind of a fresh go. Know your worth, know what you bring to the table.

Advice 103

Advice Giving Job Fundraising 103

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Constituent Relationship Management tools), and you have the makings of a good content strategy.

Content 30

Content Communication Marketing Strategy 30

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Donors that we communicate with through multiple channels, especially channels that deliver a consistent message, have been found to be much better long term supporters.

email 149

email Marketing Mail Metrics 149

Bloomerang

APRIL 11, 2023

With that in mind, here are 17 top solutions to consider when searching for the right software for your volunteer program. Integrate with your social media accounts for easy promotion and allow volunteers to share your content directly with their networks. What you need today may not be enough tomorrow.

Volunteer 75

Volunteer Software Management Track 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

Facebook 112

Facebook Change Profile Impact 112

CauseVox

OCTOBER 11, 2021

Not only that, but with the move to more and more online giving (there was a 32% increase in online revenue in 2020), events like #GivingTuesday have become an even more important part of your fundraising calendar. Craft a strong appeal by sourcing your content early. To start, meet with your board members.

Guide 73

Guide Giving Campaign Social Media 73

Classy

JUNE 17, 2021

If personal wellness was not at the forefront of everyone’s minds before, the year 2020 made it an unavoidable priority. In light of the pandemic and shift to remote work, we also made four wellness apps accessible (and free) to all employees: Headspace: Rest and mindfulness are integral to our physical wellbeing. Parental Leave.

Culture 52

Culture Work Virtual Green 52

Connection Cafe

SEPTEMBER 13, 2019

Channel your best back-to-school nostalgia and reunion-of-old-friends vibes. Feature Online-Only Content. Collect Content for Later. Homecoming content can be used long after the event. As long as the user is happy to share, posting user-generated content is one of the best testimonials there is. After: Follow Up.

Hype 22

Hype Social Media Media Social 22

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Your fundraising plan should include an event calendar so that you have ample time to prepare for each event. We’ll cover: Why you should create a fundraising strategy.

Strategy 103

Strategy Develop Fundraising Nonprofit 103