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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Finding the right mix of these elements is often done via a practice known as A/B testing.

Test 52
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Tests: How streamlined is too streamlined for donation pages?

M+R

Read time: 2 minutes Welcome to Part One of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. If your donation form is busy with a lot of text on the buttons, this might be worth trying out!

Test 64
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Summertime and the season is busy

M+R

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. Hope to see you around!

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Nonprofit Startups: Apply for 501(c)(3) Status or Secure Fiscal Sponsorship?

Nonprofit Tech for Good

How does someone test an idea for a nonprofit without committing the time, effort, and money to apply for 501(c)(3) status, find a board, and secure long-term funding? A social entrepreneur, therefore, is a person who explores business opportunities that have a positive impact on their community, in society or the world.”

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The CEO Test

Eric Jacobsen Blog

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Top leadership jobs are endurance tests.

Test 52
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How To Use The Flexible Method During A Business Crisis

Eric Jacobsen Blog

“Disasters and crises are inevitable, but businesses do not have to face them unprepared,” explains James Burstall , author of the new book, The Flexible Method: Prepare To Prosper In The Next Global Crisis. Burstall covers sixteen tried and tested methods to futureproof businesses.

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Solving Business Problems with Root Cause Analysis

sgEngage

Your solution to a business problem didn’t work? Learn more from Sarah about root cause analysis in the sgENGAGE Podcast Episode 217: “Business Problem to Solve? Subject matter experts are functional area participants, business partners, or customers – the power of this technique is bringing people together to solve the problem.