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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. His work is focused on nonprofits, advocacy, and public affairs.

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10 Tips for Optimizing Mobile Email Marketing

Care2

“Mobile email marketing design is smoking hot,&# says Shane Ketterman of Copy Blogger and it’s a communications tool that’s continuing to grow. Ketterman shared some tips that organizations should start using ASAP to get better results with mobile email marketing. Test mobile emails on different smartphones.

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Best Tips to Rock your Online Presence

Care2

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.),

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5 Ways to Use Social Media to Raise More Money at Year-end

Nonprofit Tech for Good

She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Since Instagram sponsored posts are managed via the Facebook Ad platform, you can target a similar audience or A/B test different audiences for maximum impact. 5) Raise money using Facebook Live.

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How to Write Awesome Emails Your Donors Want to Read

Network for Good

Your donors, through no fault of their own, have inboxes that are constantly bogged down with messages from various organizations, businesses, stores, news outlets, and bloggers. Tip 2: Craft a Killer Subject Line. Tip 3: Make Your Copy Count. Tip 4: Have a Clear Call to Action. Tip 5: Track and Tweak. Distraction.

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Three Ingredients for Successful Year-End Fundraising

NetWits

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Test Your Donation Landing Pages. This is one of my favorite tips from Alia Mckee over at Sea Change Strategies. Make sure to check out what she’s got going on! —.

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Tips to Manage Facebook Embeds and Typos

Care2

Facebook is pretty picky about what you can and cannot do on their platform, but the available tools and options are beginning to shift as they test what works for people and orgs, and what doesn''t. We used Frogloop guest blogger Justyn Hintze''s Facebook page as an example for how to edit a status on a personal page.