The MatrixFiles

MARCH 25, 2024

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? How easy or hard is it to actually complete a transaction? Where are the friction points?

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Generation Registration Associations Amazon 264

Nonprofit Tech for Good

DECEMBER 9, 2023

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. 4) Prioritize SEO.

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The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.

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Language Google Search Content 246

TechImpact

MARCH 10, 2014

Nonprofits are facing a bevy of problems they never faced 10 years ago because of the internet and search engines. Google keeps their algorithm tight to their chest, and no one can be 100% certain how it works, but there are a few things we do have control over. Getting noticed online becomes more difficult every day.

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NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

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Nonprofit Tech for Good

JULY 15, 2011

A “Google+ icons&# search in Google Images reveals numerous free Google+ icons available for download, however most are embedded in images files. That said, it’s crucial that nonprofits be aware that currently Google+ is only available to individuals. 10 Free Beautiful Sets of Google+ Icons.

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Newsletter Google Websites Profile 191

Byte Technology

MARCH 25, 2015

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Headers for pages are one main element search engines index and rank. The top ten? Speak Their Language.

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Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Strategy Tips Google Search 98

Nonprofit Tech for Good

JULY 25, 2011

Currently Google+ is only available to invited individuals. Finally, Google+ Entity Profiles will launch after the release of Social Media for Social Good: A How-To Guide for Nonprofits , so please consider this blog post a supplement to the book. Sign up for a Google Account. Create a Google Profile. e-Newsletter.

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Google Practice Profile Avatar 272

sgEngage

JULY 22, 2022

When you google your nonprofit, what do you find? Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Create new blog content on the regular. No problem!

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Tips Search Websites Nonprofit 89

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going. And so and so forth.

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Greater Giving

FEBRUARY 13, 2023

For example, you might actively market your website content on your social media profiles, encouraging your followers to explore your blog posts or events pages. Or, you could fine-tune your search engine optimization (SEO) strategy to make your site more visible on search engine results pages. Let’s begin!

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Grant Google Strategy Dallas 52

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds.

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The MatrixFiles

AUGUST 24, 2023

Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? It started when they had a conversation with their boss, did a Google search, or visited the website. Make sure that each product has good navigation.

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Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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TechImpact

FEBRUARY 21, 2014

We all want our nonprofit’s website to rank #1 on Google. Taking the time to make sure it is optimized to resonate with search engines is worth the time and resources. The post Infographic: 12 Key Factors Search Engines Look For appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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TechImpact

MARCH 25, 2014

Have a good tip for tracking your fundraisers success in Google Analytics? Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link. Perhaps you are getting a lot of traffic from Google, but those traffic sources are not leading to donations.

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Stats Analytics Track Google 252

Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google Practice Profile Avatar 207

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. How do Google Grants work?

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Application Grant Google Guide 52

Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google Practice gMail Avatar 191

NCE Social Media

JANUARY 13, 2012

This week Google announced that they were going to add information from Google+ pages into their search algorithms so that they can create a more personalized result when you search. It means Google+ pages now impact the result people see when they use a search engine like Google to find you.

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TechImpact

AUGUST 26, 2013

Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. The post 11 Reasons To Fundraise In September, According To Google appeared first on Tech Impact Blog. Image courtesy of Guide Creative.

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Google Fundraising Statistics Mobile 201

DNL OmniMedia

APRIL 26, 2024

Like with any partnership, search for influencers most likely to support you based on their interests and past engagement with nonprofits. Share posts about your recent projects, campaigns, and events, and include links to important resources on your website like your donation page or your blog posts. Supporter fundraisers.

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Digital Google Grant Nonprofit 52

TechImpact

MAY 20, 2013

Organizations and businesses are locked in a constant effort to appear high in search engine results. nonprofits may start seeing … Continued The post Google Aiding Nonprofits’ Online Visibility appeared first on Tech Impact. Blog Social Tech facebook google nonprofit technology social media for nonprofit'

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Google Online Nonprofit Tech 119

Tech Soup

MAY 10, 2021

Google Ads is a powerful tool that your nonprofit can leverage to grow your audience. Google Ads is the force behind the ads we see every day online.

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Google YouTube Sponsor Search 58

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Site search. It will be a learning curve for all seasoned Google Analytics users, but a worthwhile one in the long run. File downloads.

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Analytics Google Story Metrics 52

Byte Technology

JULY 13, 2015

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. Placement Over Frequency. Focus on Meaning.

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Byte Technology

DECEMBER 28, 2015

Your blog posts are works of art. You live and breathe on Google Drive. Never fear, Google Takeout is here. To begin, visit the “download your data page” ( takeout.google.com/settings/takeout ) and select the Google products you’d like to download.

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Product Google gMail Files 100

Byte Technology

FEBRUARY 27, 2015

And as such, a good deal of preaching occurs from industry gurus as to how best to optimize this virtual face-to-the-world, making it not only attractive and alluring to visitors but easily “findable” by search engines as well. After all, today the web search when people seek out information, and your organization is no exception.

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Zen and the Art of Nonprofit Technology

APRIL 11, 2011

This blog is the one of my many personal sites that I pay the most attention to SEO (although I think that will change soon,) I tend to focus a lot on Google, since according to my analytics (and yes, they are Google analytics. But according to this article in Mashable , Bing gets 30% of the overall search engine traffic.

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Google Benchmark Analytics Attention 135

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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St. Louis Headline Search Google 253

Byte Technology

APRIL 15, 2015

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

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TechImpact

OCTOBER 14, 2013

Google+ is still very new in terms of a social network, but more and more people are moving towards the new social realm. To get started on Google+, The Social Media Hat recommends using the G+ button directly from your blog to share to your nonprofits Google+ network, that way all the +1s transfer to the blog!

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Google Social Media Influence Images 130

The MatrixFiles

DECEMBER 15, 2022

Google loves it when you update your pages, and your users do, too! Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible! Google is sunsetting Universal Analytics on July 1, 2023. we recommend investing in one Google Data Studio custom report.

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PDF Analytics Search Template 130

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

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Google Business Guide Map 64

Byte Technology

JANUARY 5, 2017

By using the absolute go-to tool for digesting feedback: Google Analytics. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page. Now it’s time to install Google Analytics on your site.

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Nonprofit Tech for Good

OCTOBER 19, 2012

On August 1, Google quietly launched Google Wallet for the Web – and the technology has the possibility of transforming online and mobile fundraising as we’ know it. Your contact and financial information is stored in the cloud and your donation history is easily accessible in your Google Wallet account. Not anymore.

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