M+R

JUNE 10, 2021

That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. When a user downloads that image, we know they’ve opened the email. . What will this change?

Rate 122

Rate email Open Change 122

Association Analytics

JULY 22, 2021

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated. At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics.

Data 169

Data Analytics Associations Registration 169

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. So, how do healthcare organizations overcome these data silos?

Integration 82

Integration Data Nonprofit Platform 82

Association Analytics

MARCH 13, 2024

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success.

Analytics 169

Analytics Associations Model Metrics 169

sgEngage

MARCH 15, 2024

There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data. The goal is then to turn those data insights into actionable tasks. Your team can decide which data points and KPIs matter most to your strategy and your mission.

Measure 95

Measure Help Analysis Metrics 95

Association Analytics

FEBRUARY 20, 2024

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. One example of thought leadership is this blog! Or offer them a discount on membership?

Create 169

Create Strategy Associations Registration 169

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? Your donor retention rate is an indicator of how well you’re handling donor relationships.

Retention 59

Retention Rate Donor Mail 59

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. In today’s world, success is measured by more than just clicks and open rates.

Analytics 169

Analytics Marketing Taxonomy Module 169

Candid

MAY 4, 2023

Since 2014, Candid has been collecting demographic data about the people who work at U.S. To date, over 54,000 organizations have shared some data about how their staff and/or board identify by race/ethnicity, gender, sexual orientation, and/or disability status. Demographic data sharing varies by nonprofit subject category.

Demographics 79

Demographics Share Data Taxonomy 79

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

Benchmark 83

Benchmark Blackbaud Report Online 83

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

TechImpact

JUNE 3, 2014

The technical terms “data mining” and “predictive modeling” are really just industry terms words for “gather information” and “educated guessing.”. Here are 5 simple steps you can take today to start benefiting immediately from collecting better donor data, and more of it. Analyze that data. Image courtesy of CRW Connect.

Data 215

Data Donor Retention Demographics 215

Candid

MAY 7, 2024

You need to share data on how many people in the area experience food insecurity, the causes, and the long-term implications of hunger on their lives. To make your program impact story compelling, you’ll also need qualitative evidence—individual stories, quotes, testimonials—to bring your quantitative data to life.

Proposal 64

Proposal Grant Story Program 64

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. And while that may sound low, it is double the rate of Facebook Pages. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Association Analytics

FEBRUARY 14, 2022

Before we dive in, we want you to start thinking of data as one of your most important assets. Of course, they are valuable assets, but data is, too. Let’s build your business case to make data analytics a top priority: 1. Start by assessing and documenting the current state of your data. What do you think about our data?

Analytics 169

Analytics Language Associations Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) It helps you set priorities, allocate resources, and make choices.

Metrics 96

Metrics Facebook Data Measure 96

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Read our blog to learn more about online communities and discover how your association can use one to boost member connections and loyalty.

Community 115

Community Platform Benefit Online 115

M+R

MAY 31, 2022

So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Sure, you’d get the occasional bot open or someone with images blocked, so it wasn’t a perfect data point, but it was a fairly stable, useful number.

Mail 107

Mail Spam Rate email 107

Candid

JUNE 12, 2023

Candid uses 990 data as a starting place for our nonprofit profiles and grantmaking databases. Pandemic-related 990 delays have hampered the field This data has been long awaited. Before the COVID-19 pandemic, Candid received comprehensive IRS 990 data about 1.5–2 What’s in the future for 990s and Candid data?

Files 102

Files Data Survey Profile 102

3rd Sector Labs

APRIL 23, 2014

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. The topic – “Why don’t you have a data management plan?” ” – focused on why you need, and how to create, a nonprofit data management plan. Within the past 3 months = 30%.

Data 133

Data Management Rate Benchmark 133

M+R

JULY 6, 2021

Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Most email metrics—including open rates, click-through rates, response rates, and page completion rates—improved in 2020.

Benchmark 97

Benchmark Headline FAQ Rate 97

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Monitor metrics such as engagement rates, content reach, and donor response. By inputting relevant data, the AI can generate nuanced insights that supplement your team’s analysis, thereby informing more holistic decisions. Share any available data or context that can help ChatGPT generate insights.

Digital 295

Digital Strategy Guide Create 295

sgEngage

JANUARY 17, 2024

Ensure you regularly track metrics such as reviews, listener numbers, audience growth rate, and the conversion rate from listeners to donors. You can monitor these metrics in native data analytics hubs on podcasting platforms such as Spotify, Apple Music, SoundCloud, and Stitcher.

Audio 79

Audio Podcast Content Phase 79

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2020

As COVID accelerates innovative uses of AI in many areas, we are also seeing more development of AI-powered data mapping tools for philanthropic advising and to support donor investment decisions. Machine learning is most likely being used to help with the data coding and categorization in the underlying databases.

Map 61

Map Examples Data Donor 61

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media.

Metrics 77

Metrics Social Media Media Social 77

sgEngage

JANUARY 30, 2024

Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. You add the data to a machine-learning solution, which uses the information to learn about your donor base. Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs.

Tools 90

Tools Donor Fundraising Survey 90

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

sgEngage

MAY 30, 2024

Recruiting and onboarding may have larger impacts on your ultimate retention rate than you initially realized, for instance. If you’re seeking to improve your nonprofit’s employee retention rate, start by reviewing your organization’s practices in each of the categories above and think through how they relate to retention outcomes.

Retention 90

Retention Management Tips Nonprofit 90

Bloomerang

MAY 22, 2024

Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 80

Storytelling Digital Integration Blended 80

The MatrixFiles

FEBRUARY 23, 2024

These insights came from Melanie and Tara, along with the nearly 100 people who attended and lit up the chat: From Melanie: How declining trust is affecting higher education 2023 Gallup data shows that public trust in higher education has dropped 20 points over the last 8 years to a historic low of only 36% having confidence in higher education.

Associations 130

Associations Industry Government Education 130

Qgiv

MARCH 14, 2023

Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. If those systems don’t communicate, or place data into the same data warehouse, your organization can’t track donor/constituent engagement and behavior.

Challenge 98

Challenge Retention Nonprofit Tennessee 98

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2014

This is a graph of aggregate data from Jawbone,a wristband that people wear that tracks their steps throughout the day and their sleep patterns during the night. (h/t h/t Robert Scoble ) This aggregate data shows exactly when and how many people in the San Francisco were bolted awake by the recent Napa Valley earthquake.

Personal 103

Personal Data Aggregator San Francisco 103

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78

Media Cause

NOVEMBER 5, 2021

Google won’t be porting any data from the legacy platform to GA4 so, if you wait until the last minute, you won’t have an easy way to compare historical data to the new GA4 data. . Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

This finding is also different from another study that looked at how nonprofits were using data conducted by NTEN and Idealware, that found that while many nonprofits were collecting data, they were not using it for decision-making and improvement. The sample in the NTEN/Idealware study is larger and broader than the CEP study.

Data 111

Data Measure Sample Seattle 111

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Twitter Cards allow website developers to clarify how website and blog content should appear in tweets. Related Webinar: Social Media Best Practices for Nonprofits.

Twitter 343

Twitter Practice Social Media Nonprofit 343