Eric Jacobsen Blog

MARCH 1, 2021

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? How will the team work together?

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Nonprofit Tech for Good

DECEMBER 9, 2023

Website maintenance and support can be a luxury for nonprofits working on a tight budget. 1) Use a top-rated Content Management System (CMS) platform. Is your content per page the right length and does it include relevant keywords? Publishing blogs and articles to your website helps increase SEO.

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Websites Tips Plugin WordPress 300

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

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Digital Strategy Guide Create 296

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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Association Analytics

OCTOBER 10, 2022

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Are you tagging your content, products and events?

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Analytics Marketing Taxonomy Module 169

Candid

MAY 1, 2024

As you may have heard, we’re building new Candid tools to help those working in the social sector to do good even more efficiently and effectively in a fast-changing world. It is critical to have a clear understanding of all phases of their work to create an effective solution. Does the solution work?

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Amy Sample Ward

FEBRUARY 1, 2011

Another topic that is of interest and can serve as a valuable launch pad for conversations and information, both for Romanian NGOs and organizations around the world, is a blog. But blogs can help your organization in a few key ways: Central Communication Hub. Think blogs are boring? How To Start a Blog.

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Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content. Twitter is not for every nonprofit.

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AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

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Forum One

MARCH 12, 2024

AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. The good news is that many tools are incredibly user-friendly, and experimentation can be one of the best ways to learn what works for you. Drafting and testing. Copyediting. Optimizing reach.

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Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Analytics allows you to see what’s working and what isn’t so you can get the most out of every program or initiative that your association offers.

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Get Fully Funded

APRIL 20, 2021

It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. A virtual assistant is an independent contractor who provides services for clients while working from their home office. Be sure to ask for work samples if appropriate for the work you are requesting.

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Nonprofit Tech for Good

MAY 13, 2022

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Term will help you identify which variation of content got someone to your site – which is super helpful for Search Ads tracking or analysing the effectiveness of a specific ad in your campaign ! .

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Get Fully Funded

MARCH 14, 2022

Here is your guide for creating a non-profit website that brings interested people into your world, tells them what your organization is all about, invites them to be part of the work by making a donation, and then thanks them for doing so. Choose the option you think will work best for your needs and move forward. Through your brand!

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Candid

JUNE 7, 2023

For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Has a shorter attention span, which requires content that is skimmable. While I’m not an expert, I’d say that some of the tips out there seem pretty accurate. Invest in Instagram.

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Association Analytics

APRIL 4, 2022

Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. Consider: Repurposing existing content and bundling it in a way that appeals to them. Establishing a virtual conference with content different from your in-person event. What if we offer an online-only experience?”.

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Amy Sample Ward

OCTOBER 4, 2010

Shortened blurbs : The recent blog posts that appear on the home page have been shortened to no longer include the full post, but just an introduction. I’ve transferred content that was previously on static pages into posts. About the Redesign. What’s new? Footer menu : This is the fun stuff!

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Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Do your research Now we need to figure out what content works for your audience. This includes what themes to hit and what type of content you’ll share. This is your road map.

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Social Media Data Strategy Media 98

M+R

JULY 27, 2023

And most nonprofits, even the biggest ones, don’t know if any of it actually works. Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall.

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Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. The post 3 Tips to Prepare Your Nonprofit’s Team for AI Fundraising appeared first on Greater Giving Blog.

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Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

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Personal Test Demographics Analytics 101

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. 4) Key features and content aren’t accessible.

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Connection Cafe

JANUARY 22, 2020

“Content is the gateway drug of small organizations.” – Gary Vaynerchuk. Your organization probably needs to create more content than it is right now. You need quality content for others to critique. Good content brings conversions. You have to consistently share valuable content. Your Content Squad.

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AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

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Stream Content Virtual Product 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. Nelson offers more insights on CompassPoint’s experience here on Kivi Leroux Miller’s excellent blog nonprofitmarketinggiude.com.).

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Gyrus

OCTOBER 20, 2016

The Power of Free Learnings – Non-SCORM Content. In the modern world, we have access to a wide-variety of free content. Here is a quick guideline in evaluating the free content available to you, and how to augment your learning program with what you find. Evaluate Current Content. Evaluating the Free Content.

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sgEngage

JANUARY 30, 2024

How AI Fundraising Tools Work There are many types of AI fundraising tools that suit a wide range of needs. Other AI solutions nonprofits commonly use include chatbots or virtual assistants to help streamline manual work. Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs.

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Tools Donor Fundraising Survey 86

sgEngage

MARCH 8, 2024

Gains in conversions are slight and two degrees of engagement removed from opens, so it’s necessary to measure with extreme precision any changes in conversion rate relative to your tests. The post Blackbaud Luminate Online® Benchmark Report Highlights first appeared on The ENGAGE Blog.

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Get Fully Funded

OCTOBER 31, 2022

So, it’s worth taking the time now to make sure everything is working and in tip top condition before guests arrive at your online door. You don’t want people leaving away because they can’t find the Donate page or it doesn’t work, especially if you could have spent 30 minutes to fix it. Once someone gives, your work is done, right?

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sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

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Top Nonprofits

MARCH 16, 2022

In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. When your nonprofit’s website content is out of date, your audience won’t be able to find the information they need to get involved. Your website doesn’t reflect your current brand.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

(Having 300 people and doing a participatory style of teaching gave me an opportunity to use some of my facilitation techniques for large groups that are in my tool set – and because colleagues have asked me to share tips about it, expect that in another blog post next week.). You can test it for free for two weeks here.

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Social Media San Antonio Content Strategy 50

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. ChatGPT can help you create content, come up with fundraising ideas, and assist with event planning to support your organization’s mission. AI Writing Assistant.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2021

Using rituals as part of our professional work is one strategy that can help. I have discovered first-hand the benefits of incorporating rituals into the way I work. My New Year’s rituals help me let go of things in my professional work that can open the door to positive change and growth.

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TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Gathering your content. Generally speaking, the way you gather your content will vary depending on what your goals are for the newsletter.

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Nonprofit Tech for Good

AUGUST 16, 2019

WP Engine’s one-click staging for testing plugins or new features. Multiple Staging Sites – you can make a copy of your WordPress website to test new plugins before adding them to a live site. Three “staging” environments are included, along with one-click staging for need basic plugin testing. 3) Kinesta :: kinsta.com.

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