Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

Content 126

Content Marketing Strategy Fundraising 126

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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Calendar Social Media Content Media 278

Association Analytics

FEBRUARY 20, 2024

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. One example of thought leadership is this blog!

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. ” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month. 3) Tweet content that inspires engagement.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Amy Sample Ward

OCTOBER 4, 2010

Shortened blurbs : The recent blog posts that appear on the home page have been shortened to no longer include the full post, but just an introduction. I’ve transferred content that was previously on static pages into posts. Footer menu : This is the fun stuff! Presentations archive : I’m really excited about this part!

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Conversation Place Content Phase 154

Amy Sample Ward

AUGUST 2, 2010

blog posts asking for your feedback, each with a specific topic and options. Redesign topic #1: The Content You Want. For today’s topic, I want to talk about the kind of content that is interesting to you and keeps you coming back for more. Focus: What is the content you come here for most? case studies or examples.

Content 156

Content Case Study Slides Search 156

Association Analytics

OCTOBER 10, 2022

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Let’s use email as an example. With membership marketing, the key is to build loyalty.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . For the example below, we’ll be building out a sample Facebook Live co-branded series. Phase 2: Content, Cost & Creation. 100 (approx 10k views per $.01).

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Raise Fund Phase Audience 325

Association Analytics

AUGUST 14, 2023

LLMs are meant to produce conversational human language responses. That’s why it’s important to have internal conversations about how much data your organization feels comfortable sharing and what data is proprietary and should not be used with public AI tools.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend.

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Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. Are your conversion rates different for different audiences? You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Example: utm_source=facebook. Example: utm_medium=cpc, utm_medium=email.

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Donor Track Campaign Facebook 298

Nonprofit Tech for Good

FEBRUARY 5, 2021

It’s important to understand both the tasks that someone needs to do on a site—for example, donate, find resources—and the mindset they are in when visiting your site. In the examples below, some websites chose to ask their visitors what they need. 3) Bushfire Help. In practice: 1) “I Have A Dream” Foundation.

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Technique Design Websites Brain 325

The MatrixFiles

JANUARY 4, 2023

I am absolutely loving the conversations I’m having with my guests, some of whom are clients, while many are not. For example, Lindsay Currie of CUR has a Board that practices anticipatory planning and has an innovation fund. For example, CASE updated its strategic plan and created a new career journey framework during the pandemic.

Associations 246

Associations Podcast Learning Wisconsin 246

Candid

OCTOBER 10, 2023

In this blog, we’ll dive into why social media sharing is useful on GivingTuesday and a great way to encourage generosity. They need to see your social media content to be inspired to give, and only a small percentage of your followers sees what you share. More eyes on your content means more opportunity for donations.

Social Media 115

Social Media Share Media Social 115

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

Social Media 77

Social Media Integration Websites Media 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

Content 119

Content Arts Guidelines Ratio 119

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. This level of transparency helps you build trust and encourages more people to support your nonprofit’s mission.

Social Media 52

Social Media Media Guide Social 52

Amy Sample Ward

NOVEMBER 15, 2010

More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. You’d be surprised at the kinds of conversations that emerge when you start talking about your community, especially as it is understood by various departments in your organization.

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Map Content Community Howto 122

Association Analytics

SEPTEMBER 27, 2023

Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. However, the trick is to shift the conversation from the process to the outcomes. Let’s take member retention as an example. Essentially, analytics supercharges all your existing systems.

Analytics 169

Analytics Analysis ROI Associations 169

sgEngage

APRIL 17, 2024

By marrying design principles with insights from behavioral science, nonprofits can create more engaging and efficient donation platforms that enhance the donor experience and boost conversion rates. For development teams, this means creating varied and engaging content to keep donors invested in the cause.

Donation 91

Donation Online Canada System 91

Amy Sample Ward

JULY 16, 2009

That’s part of the key to success when using Twitter for a Global conversation. There are also more and more opportunities emerging for people to coordinate global conversations that happen at the same time, instead of disconnected over time (still tied together via hashtag). What do those # mean?

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Conversation Twitter Global Iran 196

The MatrixFiles

DECEMBER 15, 2022

What other content can we feature that is connected to the popularity of this page? For example, a link that says Click here is not useful to screen readers; “Register now” or “Read our annual report” is more helpful. For example, FMI – The Food Industry Association’s 404 page says “Clean up on Aisle 4!”

PDF 130

PDF Analytics Search Template 130

Candid

APRIL 4, 2023

In this blog post, we’ll not only explore the importance of building strong networks and how to find the folks with whom to prioritize building relationships. 4 actionable tips for growing your nonprofit funder network Now, it’s time to get the conversation started. But there’s a catch: Relationship-building takes time.

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Relationship Build Tips Practice 119

Allegiance Group

APRIL 15, 2024

For example, you might attract 150 new donors and retain 55% of your existing donors within a year. Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Conversely, amplify the strategies or messages that lead to the most conversions.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2013

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Instead, content curation helps us keep focused.

Content 123

Content San Francisco Technique Skills 123

The MatrixFiles

JANUARY 4, 2023

I am absolutely loving the conversations I’m having with my guests, some of whom are clients, while many are not. For example, Lindsay Currie of CUR has a Board that practices anticipatory planning and has an innovation fund. For example, CASE updated its strategic plan and created a new career journey framework during the pandemic.

Associations 130

Associations Podcast Learning Wisconsin 130

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., Examples of basic personalization. Examples of intermediate personalization.

Personal 101

Personal Test Demographics Analytics 101

Amy Sample Ward

AUGUST 9, 2010

As I recently announced , I’m collaborating with Matt Chevy on a redesign of this website to freshen up the design, make presentations, resources and case studies all easier to find, and surface the rich conversations taking place in the comments. Last week’s posts had three topics: Content , Comments and Extras.

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Reflection Case Study RSS Comment 108

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? Check out our blog on overcoming your fear of dirty data. Read our blog on Creating a Data Culture for Your Association.

Analytics 169

Analytics Language Associations Case Study 169

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. For example, you might create an “About Us” or “Our Products” landing page to discuss your company’s brand and the benefits of buying a product or service from you over a competitor.

Channel 52

Channel Business Marketing Effective 52

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them. But that is the same online. Image 1: TechSoup.

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Exercise Social Media Offline Content 55

Get Fully Funded

DECEMBER 12, 2022

When you post on social media, you don’t know how many people actually see your content. Think about it: If you receive three or four emails in a row from a nonprofit you support, a blogger you follow, or your favorite store and the content is boring or useless to you, how long before you stop opening them? That’s what I thought.

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email Fundraising Sound Sample 126

NonProfit Hub

FEBRUARY 4, 2021

For example, if you are looking for volunteers or young assistants, then you can use Instagram. Finding the right social media platform will allow you to create content that hits the mark. Start Working on Content Plan. For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages.

Marketing 88

Marketing Create Nonprofit Platform 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2011

According to the post, it suggests that what’s most important for content shelf life is the quality of the content shared, not where it is shared. I added this link to my nonprofit content curation list and discovered some conversation from other curators, including this one from presentation from Steve Rubel from June.

Life 98

Life Content Second Life Calendar 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. Your supporters should be able to effortlessly travel between your website, blog, email newsletter, and social media profiles without having to hunt down those connections. Now you’ve added social media.

Social Media 101

Social Media Content email Websites 101

Nonprofit Tech for Good

DECEMBER 20, 2010

Blog: taprootfoundation.org/blog. Dupe: I love our blog – I has surprisingly become one of the strongest presence on our website. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh. We also have an External Affairs Visita Volunteer who manages our blog space.

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Social Media Foundation Examples Media 189