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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). We’ve got some Benchmarks.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. With more than 500 million blogs worldwide, many nonprofits may think that the world does not need another blog, but that’s simply not the case.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. 3) Embedded opt-ins and donation forms in blog and news content. A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page.

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Nature Conservancy Instagram Contest and Other Examples

Beth's Blog: How Nonprofits Can Use Social Media

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. 4) Rinse, Repeat, Leverage.

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11 Nonprofit Blogs Designed for the Social Web

Nonprofit Tech for Good

The rise of the Social Web in recent years has dramatically changed how your supporters consume and share your nonprofit’s blog content. Odds are, if your blog has not been redesigned in the last few years, then it’s time to consider a relaunch. Oceana :: oceana.org/blog. The Nature Conservancy :: blog.nature.org.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Organization: The Nature Conservancy. Blog: blog.nature.org. Organization Size: +1 million members, +3800 staff. Name: Amy Ganderson. Title: Associate Director, Digital Marketing. Website: www.nature.org. Mobile: m.nature.org. Facebook: facebook.com/thenatureconservancy. Twitter: twitter.com/nature_org.

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. Still, understand that the content your nonprofit blog publishes, the higher your ROI. If your nonprofit has yet to start blogging or wants to improve your your blogging strategy, Nonprofit Tech 2.0 Post Calls to Action.

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