Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Be sure to tailor your messaging to each channel. To test or preview your campaign, consider doing a soft launch first.

Communication 98

Communication Campaign Channel Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. Those decisions are implemented across the organization’s web properties and social channels.

Content 101

Content Measure Organization Strategy 101

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. (Don’t Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations.

Measure 98

Measure NTEN Social Media Metrics 98

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. It’s an easy way to set measurable goals and to align your objectives with your daily posting.

Calendar 277

Calendar Social Media Content Media 277

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

Metrics 101

Metrics Social Media Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).

Metrics 96

Metrics Facebook Data Measure 96

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. How much effort are your social media channels really worth? What are the right tools to help measure success? Measure program success, not just analytics. Simply Measured. By Sacha Evans. Sprout Social.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

Colleagues Zan McColloch-Lussier and Peter Drury managing the back channel, the Twitter was rich with almost 1,000 tweets and the hashtag #kantersea trended locally. I pulled together a curated collection of the best tweets on storify , but here are a few tweets that resonated. “Is measuring data about proving it or improving it?”

Seattle 98

Seattle Measure Data Hosting 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

M+R

JUNE 10, 2021

The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy. So even if open rate becomes an (even more) unreliable metric, we can look at other metrics to measure performance and assess user engagement—clicks, actions, donations, unsubscribes.

Rate 122

Rate email Open Change 122

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

Just when I started to feel comfortable with understanding what metrics I might use for blogging, this comes along. A model for metrics and applications. However, the model may be applicable to s ocial media strategy and metrics. with Professor BJ Fogg starting on Thursday at Stanford University. Activation.

Metrics 61

Metrics Measure Facebook ROI 61

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. SSIR Blog, January 2013. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? ” Lucy Bernholz, “ Data-first Philanthropy.” Alliance Magazine, September 2012. Not Data Driven.”

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2013

” When Alison Carlman , unmarketing manager for Global Giving, shared her social media measurement spreadsheet during a peer learning session I’m facilitating for Packard Foundation grantees based on “ Measuring the Networked Nonprofit ,” I couldn’t help but think, “Now That’s A Spreadsheet!”

Measure 109

Measure Metrics Movie Social Media 109

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

Hurricane 97

Hurricane Measure Social Media Pledge 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Qgiv

OCTOBER 9, 2023

Match the cause with the business Set a mutually beneficial goal Use more than one marketing channel Make it a collaboration, not just a donation Track the campaign Match the cause with the business Before you start your cause marketing campaign, you need to find the right business to work with. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

Care2

JANUARY 28, 2013

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. I discussed this more in depth in my blog post last month that sparked a lot of debate in the nonprofit community “ Is Social Media Making Organizations Lazy?

Channel 70

Channel Tips Advice Photo 70

M+R

NOVEMBER 28, 2022

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. Be sure to sign our consent form to secure your spot! Read time: 2 minutes.

Benchmark 76

Benchmark Studies Analysis Trend 76

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

M+R

OCTOBER 15, 2021

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. Read time: 2 minutes. That’s the destination.

Benchmark 97

Benchmark Data Map Help 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.

Measure 97

Measure Policy Social Media Green 97

sgEngage

NOVEMBER 14, 2023

This leads to measurable growth and improved patient results. According to NPOInfo , effective donor data management keeps track of metrics like giving habits, contact information, demographics, and nonprofit interactions. Impactful multi-channel marketing. Manage and streamline patient outreach efforts.

Integration 79

Integration Data Nonprofit Platform 79

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. Implementing a donor management program allows organizations to create a simplified channel of communication with donors about outcomes, upcoming actions, and special events.

Management 52

Management Donor Blackbaud Retention 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Establish Communication Channels for Engagement. Experience Our Nonprofit Event On-Demand.

Virtual 105

Virtual Professional Marketing Fundraising 105

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Useful metrics vary by organization and mission.

Data 69

Data Metrics Nonprofit Analysis 69

M+R

NOVEMBER 29, 2021

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. And please reach out to benchmarks@mrss.com with any questions.

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. Matt Fitzgerald has detailed some of our Big Listening insights on our blog. We measure the impact of our campaigns by counting social mentions.

Campaign 122

Campaign Conservancy Measure Method 122

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements. They also have a robust online community.

Design 99

Design Marketing Metrics Measure 99

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. It’s the measurement of how many donors continue to make donations to your organization year after year. appeared first on Qgiv Blog.

Retention 59

Retention Rate Donor Mail 59

DipJar

SEPTEMBER 12, 2022

As the first step to developing a strategy, set clear, measurable goals. Channel preference (social media vs. email). Gather past content from a specified time period and channel. Then, assess relevant metrics to see which types of content receive the most engagement. Identify your distribution channels.

Marketing 52

Marketing Social Media Nonprofit Integration 52

NTEN

JULY 5, 2012

[Editor's note: this is cross-posted from the M+R Research Labs blog ] By Ezra Billinkoff, M +R Wow! Many of the metrics in our report require no calculations. Facebook reports negative feedback on a post level, and also as daily, weekly, and 28-day page metrics. Once again, you’ve amazed us! Q: My sector isn’t in the study.

Metrics 64

Metrics Facebook Question Benchmark 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103

Measure Storytelling Metrics Phase 103