The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Learning 81

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 95

Online Fundraising Benchmark Adwords 95

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Understand donors’ giving behaviors. Prospective monthly donors.

Analytics 52

Analytics Data Giving Metrics 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Whole Whale

NOVEMBER 10, 2021

Here are 3 arguments to support this: 1. App retention rates also indicate that most audiences will be churned through within months. Odds are high that your app will most likely sit in a dark corner of the App Store: Only the most loyal of your supporters (10% of your general based on the 90-9-1 rule ) will download the app.

Mobile 96

Mobile Build Benchmark Rate 96

sgEngage

AUGUST 3, 2021

We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020. This was the only group that had an increase for all metrics from the 2019 report.

Disaster 94

Disaster Social North America Companies 94

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Offers accountability. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

sgEngage

MAY 30, 2024

Recruiting and onboarding may have larger impacts on your ultimate retention rate than you initially realized, for instance. If you’re seeking to improve your nonprofit’s employee retention rate, start by reviewing your organization’s practices in each of the categories above and think through how they relate to retention outcomes.

Retention 81

Retention Management Tips Nonprofit 81

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

sgEngage

NOVEMBER 10, 2023

Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

sgEngage

JANUARY 16, 2024

Do you have neighbors, doctors, or local business owners who might support your fundraising efforts? You know your supporters best and which outlets they use the most. Once you hit your target, why not raise it another 25% for the cause you support? Think creatively here, beyond your social media and real-life friends.

Effective 74

Effective Tips Fundraising Blackbaud 74

The Storytelling Non-profit

JANUARY 24, 2022

Storytelling is a tool that supports various fundraising and communications strategies and goals. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. The very best advice I can give you on storytelling is to always start with the end in mind.

ROI 67

ROI Storytelling Measure Story 67

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. In this example, @Codeorg features their logo with an inspirational quote from a supporter: Statistics and fact graphics also work well on Twitter.

Twitter 349

Twitter Practice Social Media Nonprofit 349

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Said another way – what works offline also works online.

email 230

email Raise Cancer Info 230

Classy

JULY 28, 2021

An easy donation experience offers value to both supporters and nonprofits, and we’re breaking down how to achieve it all. . Help your supporter make easy donations through pathways that meet them where they are, whether that’s payment type or donation frequency. Engage Supporters Through Desktop and Mobile.

Experiment 93

Experiment Donation Ideas Create 93

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

3rd Sector Labs

APRIL 23, 2014

We need the right technology and high quality data to support those strategies and initiatives. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. I’m stating the obvious, right?

Data 133

Data Management Rate Benchmark 133

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% We recommend you start with these 7 Key Database Metrics. These are the types of metrics you can share to help make the case for the much-needed investment in acquisition. Mailing to the most affluent zip codes will result in a higher response rate.

Mail 52

Mail Donor Strategy Files 52

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. Asking for Financial Support Is Optional in a Welcome Series. I support adding them fully into the mix right away.

email 36

email Support Online Template 36

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

Analytics 28

Analytics Goal Conversation Rate 28

M+R

FEBRUARY 4, 2021

That was wholly evident in our 2020 EOY fundraising numbers: supporters stepped up when nonprofits asked for help. . Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. More data would be wonderful, but these experiences make sense.

Fundraising 98

Fundraising Gift Rate email 98

Qgiv

DECEMBER 7, 2022

Identify Your Priorities Define and Document Your Pro c edures Prepare Your Database Review Existing Portfolios or Assign New Portfolios Train Your Team Establish a Feedback Loop Track and Review Your Metrics. It is important to prepare your database to support and sustain a healthy moves management program. About the Author.

Database 52

Database Track Donor Management 52

Connection Cafe

APRIL 1, 2020

If your organization is on the front lines, whether providing social services or health care, tell your donors and the world loudly and proudly what you are doing and engage them for their support. The world is going to face economic challenges and there are various key metrics to monitor as this happens.

Environment 46

Environment Teach Fundraising Lesson 46

NetWits

NOVEMBER 11, 2010

30 cents per email address when asking your supporter based for money through an email appeal? Each was focused on getting their supporter base to take action by registering for a physical event or support the event by making a donation. Remember, every time your touch a supporter is a chance to reinforce what your all about.

email 212

email Profit Registration Review 212

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. Again, back of the envelope, you want a positive net growth rate.

email 77

email Fundraising Rate ROI 77

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

Offline 38

Offline Support Online Donor 38

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Email: While more than 35 percent of American adults now have a profile on at least one social networking site – the best way to reach supporters is still email.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Nonprofit Tech for Good

MAY 25, 2024

Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters. 2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests.

Marketing 205

Marketing Fundraising Test Nonprofit 205