Allegiance Group
FEBRUARY 14, 2023
This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.
NetWits
MAY 31, 2011
The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.
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Nonprofit Tech for Good
JUNE 1, 2021
Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters. Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns.
Nonprofit Tech for Good
JULY 21, 2019
11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).
EveryAction
SEPTEMBER 2, 2022
Many of us know mobile messaging as texting , or if we’ve been using it long enough, as SMS (short messaging service) and MMS (multimedia messaging service.) Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. What is mobile messaging?
Whole Whale
SEPTEMBER 3, 2021
The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.
NTEN
JULY 13, 2011
By Jonathan Benton, Senior Consultant, and Steve Peretz, Senior Analyst, M+R Strategic Services. The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com How’s yours?
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